Organizing Your Content Plan

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Organizing Your Content Plan

  1. 1. How to Organize Your Content Marketing Plan @lauracreekmoreWednesday, March 13, 13
  2. 2. Getting startedWednesday, March 13, 13
  3. 3. Photo by http://www.flickr.com/photos/rhysasplundh/ Know your audience -Wednesday, March 13, 13
  4. 4. Know what they want to hear http://www.flickr.com/photos/kenjinakamura/Wednesday, March 13, 13
  5. 5. http://www.flickr.com/photos/garryknight/ Know what you want to sayWednesday, March 13, 13
  6. 6. http://www.flickr.com/photos/joeshlabotnik/ Know your contentWednesday, March 13, 13
  7. 7. Name your systemsWednesday, March 13, 13
  8. 8. Where’s the mismatch? http://www.flickr.com/photos/33671002@N00/Wednesday, March 13, 13
  9. 9. Your content lives here http://www.flickr.com/photos/rabsteen/Wednesday, March 13, 13
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  11. 11. •Comprehensive viewWednesday, March 13, 13
  12. 12. •Comprehensive view •AnalysisWednesday, March 13, 13
  13. 13. •Comprehensive view •Analysis •Review cycleWednesday, March 13, 13
  14. 14. •Comprehensive view •Analysis •Review cycle •Access controlWednesday, March 13, 13
  15. 15. http://www.flickr.com/photos/macchianera/Wednesday, March 13, 13
  16. 16. http://www.flickr.com/photos/macchianera/Wednesday, March 13, 13
  17. 17. http://www.flickr.com/photos/skistz/Wednesday, March 13, 13
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  21. 21. http://www.flickr.com/photos/remysharp/Wednesday, March 13, 13
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  23. 23. •Comprehensive view •Analysis •Review cycle •Access controlWednesday, March 13, 13
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  28. 28. • Index number [You create] • Template • Where available [Website, social • Supplements [Image, audio, media, print, etc.] video, PDF, etc.] • Dates [Due date, live date, • Sharing/other tools available review date, expiration date, • Analytics etc.] • If audio or video: File type, • Staff [Owner, writer, reviewer, length, file size, format approver, etc.] • If image: File type, dimensions, • URL [if applicable] file size • Headline • If PDF: File size • Content summary [or content if • Restricted to certain audience? short] • If public: SEO information: • If page-based: Navigation Browser title, keywords information • And more! creekcontent.com/matrix.pdfWednesday, March 13, 13
  29. 29. Style guide? Talking points?Wednesday, March 13, 13
  30. 30. Traffic? Leads? Sales? Sentiment?Wednesday, March 13, 13
  31. 31. http://www.flickr.com/photos/kojotomoto/ Wednesday, March 13, 13
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  35. 35. Laura Creekmore h5p://creekcontent.com laura@creekcontent.com   @lauracreekmoreWednesday, March 13, 13

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