Social media & the courts 2011

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Social media has invaded courtrooms across the country. This presentation provides an overview of the impact of social media, why it’s important to the courts and how to integrate it into the court’s communication strategy. This is and updated version from my original presentation in 2009.

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  • In the past three months, Facebook has added nearly a half a million users a day
  • Social media & the courts 2011

    1. 1. Getting Social Social media in the Courtroom Laura Click, Public Information Officer Tennessee Supreme Court
    2. 2. What is social media? <ul><li>Internet applications used to </li></ul><ul><li>communicate & interact </li></ul>
    3. 3. Social media is…
    4. 4. Why is social media important? <ul><li>Social networking is now the most popular online activity for Americans… </li></ul>It’s now ahead of e-mail Nielsen, August 2010
    5. 5. Why is social media important? > More than 800 million people use Facebook, which is greater than the entire North American population. Facebook, October 2011
    6. 6. Why is social media important? <ul><li>There are more than 185 million blogs worldwide, </li></ul>> but only 10,000 newspapers worldwide.
    7. 7. Why is social media important? > Twitter has more than 100 million active users, which is more than the populations of California, Texas and New York combined.
    8. 8. Why is social media important? <ul><li>45 hours of video is uploaded on YouTube EVERY minute </li></ul>YouTube, October 2011
    9. 9. Meanwhile… <ul><li>U.S. Newspaper circulation is down </li></ul><ul><li>nearly 9 percent since last year </li></ul>Audit Bureau of Circulations, New York Times, April 2010
    10. 10. Why should courts care? <ul><li>PEOPLE ARE </li></ul><ul><li>TALKING ABOUT YOU </li></ul><ul><li>ONLINE! </li></ul>
    11. 11. Attorneys are talking about you…
    12. 12. Reporters are talking about you…
    13. 13. Reporters are talking about your trials..
    14. 14. People are talking about your trials…
    15. 15. People are talking about your trials…
    16. 16. Why should courts engage in social media? <ul><li>Media monitoring </li></ul><ul><li>Media relations </li></ul><ul><li>Brand preservation </li></ul><ul><li>Transparency </li></ul><ul><li>Education </li></ul><ul><li>Awareness </li></ul><ul><li>Access </li></ul><ul><li>Crisis Communication </li></ul>
    17. 17. Why Government Should Participate in Social Media <ul><li>@JGoldsborough Help people better understand their story, the issues and get answers to the many questions that are out there. </li></ul><ul><li>@ cassie_holman Important for gov’t organizations to be reachable. Govt can use SM like any business would. Inform, connect, converse, listen, crisis communication. </li></ul>
    18. 18. How would the media like the courts to use Twitter? <ul><li>@christnemaddela: (twitter is a) great way to build sources, get ideas, stay in contact instantly </li></ul>
    19. 19. Courts on Twitter <ul><li>California Courts: @CalCourts </li></ul><ul><li>DC Courts : @DCCourtsInfo </li></ul><ul><li>Florida Courts: @FLCourts </li></ul><ul><li>Fulton Superior Court : @FultonCourtInfo </li></ul><ul><li>Illinois Courts : @illinoiscourts </li></ul><ul><li>Indiana Courts: @incourts </li></ul><ul><li>Michigan Courts : @CourtInfo </li></ul><ul><li>New Jersey Courts : @njcourts </li></ul><ul><li>New Hampshire Courts : @NHCourts </li></ul><ul><li>Pennsylvania Courts: @PACourts </li></ul><ul><li>Philadelphia Courts : @PhilaCourts </li></ul><ul><li>Tennessee Courts : @TNCourts </li></ul>
    20. 20. Courts on Facebook <ul><li>New Jersey Courts </li></ul><ul><li>Clark County Courts (Las Vegas) </li></ul><ul><li>Orange County Clerk of Courts </li></ul><ul><li>Superior Court of Fulton County </li></ul>
    21. 21. Courts on YouTube <ul><li>Indiana Supreme Court </li></ul><ul><li>New Jersey Courts </li></ul>
    22. 22. Ways to Use Social Media <ul><li>Distribute press releases </li></ul><ul><li>Share reminders about scheduling (i.e. start times, recess, etc.) </li></ul><ul><li>Post links to case materials, opinions & resources </li></ul><ul><li>Post dockets </li></ul><ul><li>Courtroom updates </li></ul><ul><li>Answer questions </li></ul><ul><li>Share educational videos about the courts </li></ul><ul><li>Post photos of judges, events, courthouses, etc. </li></ul>

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