How to Build a      Smart Social Media Strategy                   Laura Click               Blue Kite Marketing#pcn12smart...
Let’s talk about social media#pcn12smartsocial               @lauraclick
People think of social media as this…
Or, maybe this…
But, it’s really this…
If you want this…
You need this
Is social media right for you?
GOALS • What are your goals? • What do you want to accomplish through   social media? • What does success look like? And, ...
RAISEAWARENESS
Build relationships.
Enhance customer service.
Communicate during a crisis.                         Image credit: Kelsey Wynns
Test ideas & get feedback.                       Image credit
Find business opportunities.
And so much more…
AUDIENCE • Who are you trying to reach? • Do they use social media? • And which tools do they use most?#pcn12smartsocial  ...
Audience Discovery Tools •   SurveyMonkey •   Rapportive •   MailChimp •   SocialMention#pcn12smartsocial               @l...
CONTENT#pcn12smartsocial   @lauraclick
RESOURCES • Do you have the time or staff to execute a   social strategy? • Do you have the budget?#pcn12smartsocial      ...
So, how do you be successful? Don’t be one of these people…
The Diva
The Hoarder              Image credit: SF Weekly
The Used Car Salesman
The Corporate Spokesperson
The Wallflower                 Image credit: Status Mag Online
The Whiner
The Troll
Tips for Success •   Be yourself. •   Be social. •   Be responsive. •   Be helpful. •   Promote others. •   Have fun!#pcn1...
You can do it!                        Laura Click                    Blue Kite Marketing#pcn12smartsocial                 ...
How to Build a Smart Social Media Strategy
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How to Build a Smart Social Media Strategy

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Social media can be a great way to promote your business, but it’s important you have a strategy before you dive in. Without one, you’ll be wasting precious time and resources on an effort that won’t get you results. This presentation offers some tips for determining the social media strategy that's best for you and your business.

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  • Social media is just a tool.
  • Owning a hammer doesn’t mean you know how to build a house. You need the right skills. And, you need a blue print. The same is true with social media. You can’t just have pretty social media icons on your website or be on every social network because “everyone else is”. You need to come up with the strategy that’s right for you.
  • For businesses that want to use social media, the number one question you should ask yourself is “what do I want to accomplish?” You have to understand the WHY before you worry about the HOW. Let’s look at some ofreasons you might want to use social media. So, how do you know if social media is the right tool for your business?Before you dive in, here are some questions you need to ask…
  • Businesses that don’t take the time to determine their goals with social media will end up with profiles that look like a social media ghost town.
  • That all sounds pretty good, right?
  • Who am I trying to reach? Do they use social media? And which tools do they use most?Not sure if your customers or target audience uses social media? ASK! Conduct a survey. Ask customers when they visit your business. Or, you can use some nifty tools to help you do the sleuth work.
  • Here are some tools I use to help discover which social networks people are using.
  • What is your message? What content will you share? The content is the meat of your social media efforts. You need to have something of value to share with your audience.
  • Social media is NOT free. You must make sure you have the time, resources or budget to execute your efforts effectively.
  • Divas like to talk about themselves…a LOT. They might be found bragging about themselves or retweeting compliments about themselves.
  • Social media hoarders have a hang-up with sharing anything of value with their audience. They want to keep all of their ideas and information to themselves.
  • Used car salesmen turn every tweet, post and status update into an onslaught of offers, deals and sales. They are a non-stop promotion machine.
  • Businesses tend to fall into the trap of turning every message into a press release, which is not a great way to engage with an audience.
  • Wallflowers sit on the sidelines and never say anything. In fact, you might not even notice them on the social web because they never speak up or respond.
  • These are the constant complainers who love nothing more than to share bad experiences or get people to feel sorry for them.
  • Trolls love nothing more than to get a rise out of people. They are spiteful, rude and have no idea how to disagree without being disagreeable.
  • How to Build a Smart Social Media Strategy

    1. 1. How to Build a Smart Social Media Strategy Laura Click Blue Kite Marketing#pcn12smartsocial @lauraclick
    2. 2. Let’s talk about social media#pcn12smartsocial @lauraclick
    3. 3. People think of social media as this…
    4. 4. Or, maybe this…
    5. 5. But, it’s really this…
    6. 6. If you want this…
    7. 7. You need this
    8. 8. Is social media right for you?
    9. 9. GOALS • What are your goals? • What do you want to accomplish through social media? • What does success look like? And, how are you going to measure it?#pcn12smartsocial @lauraclick
    10. 10. RAISEAWARENESS
    11. 11. Build relationships.
    12. 12. Enhance customer service.
    13. 13. Communicate during a crisis. Image credit: Kelsey Wynns
    14. 14. Test ideas & get feedback. Image credit
    15. 15. Find business opportunities.
    16. 16. And so much more…
    17. 17. AUDIENCE • Who are you trying to reach? • Do they use social media? • And which tools do they use most?#pcn12smartsocial @lauraclick
    18. 18. Audience Discovery Tools • SurveyMonkey • Rapportive • MailChimp • SocialMention#pcn12smartsocial @lauraclick
    19. 19. CONTENT#pcn12smartsocial @lauraclick
    20. 20. RESOURCES • Do you have the time or staff to execute a social strategy? • Do you have the budget?#pcn12smartsocial @lauraclick
    21. 21. So, how do you be successful? Don’t be one of these people…
    22. 22. The Diva
    23. 23. The Hoarder Image credit: SF Weekly
    24. 24. The Used Car Salesman
    25. 25. The Corporate Spokesperson
    26. 26. The Wallflower Image credit: Status Mag Online
    27. 27. The Whiner
    28. 28. The Troll
    29. 29. Tips for Success • Be yourself. • Be social. • Be responsive. • Be helpful. • Promote others. • Have fun!#pcn12smartsocial @lauraclick
    30. 30. You can do it! Laura Click Blue Kite Marketing#pcn12smartsocial @lauraclick

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