Getting Social - Social Media in the Courtroom


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Social media has invaded courtrooms across the country. This presentation provides an overview of the impact of social media, why it's important to the courts and how to integrate it into the court's communication strategy.

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  • In the past three months, Facebook has added nearly a half a million users a day
  • Twitter is fastest growing social media network with more than 21 million users.
  • Getting Social - Social Media in the Courtroom

    1. 1. Getting Social Social media in the Courtroom Laura Click, Public Information Officer Tennessee Supreme Court
    2. 2. What is social media? <ul><li>Internet applications used to </li></ul><ul><li>communicate & interact </li></ul>
    3. 3. Social media is…
    4. 4. Today let’s focus on…
    5. 5. Why is social media important? <ul><li>Social networks are now the 4 th most popular online activity… </li></ul>It’s now ahead of personal e-mail
    6. 6. Why is social media important? > More than 325 million people use Facebook, which is greater than the entire U.S. population. AllFacebook, November 2009
    7. 7. Why is social media important? <ul><li>There are more than 185 million blogs worldwide, </li></ul>> but only 10,000 newspapers worldwide.
    8. 8. Why is social media important? <ul><li>More than 21 million use Twitter, </li></ul>> which is greater than the entire population of Florida
    9. 9. Why is social media important? <ul><li>The number of Twitter users increased </li></ul><ul><li>1,928 percent since last year </li></ul>Nielsen, June 2009
    10. 10. Why is social media important? <ul><li>Every minute, 20 hours of video </li></ul><ul><li>is uploaded on YouTube </li></ul>
    11. 11. Why is social media important? <ul><li>Every day, 46 million videos are </li></ul><ul><li>downloaded on YouTube </li></ul>
    12. 12. Meanwhile… <ul><li>U.S. Newspaper circulation is down </li></ul><ul><li>10 percent since last year </li></ul>Audit Bureau of Circulations, New York Times, Oct. 2009
    13. 13. Why should courts care? <ul><li>PEOPLE ARE </li></ul><ul><li>TALKING ABOUT YOU </li></ul><ul><li>ONLINE! </li></ul>
    14. 14. Attorneys are talking about you…
    15. 15. Reporters are talking about you…
    16. 16. Reporters are talking about your trials..
    17. 17. People are talking about your trials…
    18. 18. Why should courts engage in social media? <ul><li>Media monitoring </li></ul><ul><li>Media relations </li></ul><ul><li>Brand preservation </li></ul><ul><li>Transparency </li></ul><ul><li>Education </li></ul><ul><li>Awareness </li></ul><ul><li>Access </li></ul>
    19. 19. Why Government Should Participate in Social Media <ul><li>According to PR pros & journalists… </li></ul><ul><ul><li>@ JGoldsborough Help people better understand their story, the issues and get answers to the many questions that are out there. </li></ul></ul><ul><ul><li>@ cassie_holman Important for gov’t organizations to be reachable. Govt can use SM like any business would. Inform, connect, converse, listen, crisis communication. </li></ul></ul>
    20. 20. How would the media like the courts to use Twitter? <ul><li>@christnemaddela: (twitter is a) great way to build sources, get ideas, stay in contact instantly </li></ul>
    21. 21. Courts on Twitter <ul><li>DC Courts : @ DCCourtsInfo </li></ul><ul><li>Fulton Superior Court : @ FultonCourtInfo </li></ul><ul><li>Illinois Courts : @ illinoiscourts </li></ul><ul><li>Las Vegas Courts : @ lvcourts </li></ul><ul><li>Michigan Courts : @ CourtInfo </li></ul><ul><li>New Jersey Courts : @ njcourts </li></ul><ul><li>New Hampshire Courts : @ NHCourts </li></ul><ul><li>Philadelphia Courts : @ PhilaCourts </li></ul><ul><li>Tennessee Courts : @ TNCourts </li></ul>
    22. 22. Courts on Facebook <ul><li>New Jersey Courts </li></ul><ul><li>Clark County Courts (Las Vegas) </li></ul><ul><li>Orange County Clerk of Courts </li></ul><ul><li>Superior Court of Fulton County </li></ul>
    23. 23. Courts on YouTube <ul><li>Indiana Supreme Court </li></ul><ul><li>New Jersey Courts </li></ul>
    24. 24. Ways to Use Social Media <ul><li>Distribute press releases </li></ul><ul><li>Share reminders about scheduling (i.e. start times, recess, etc.) </li></ul><ul><li>Post links to case materials & resources </li></ul><ul><li>Post dockets </li></ul><ul><li>Courtroom updates </li></ul><ul><li>Answer questions </li></ul><ul><li>Share educational videos about the courts </li></ul>
    25. 25. Monitoring Tools <ul><li>Twitter search </li></ul><ul><li>Tweet Beep </li></ul><ul><li>Desktop applications </li></ul><ul><ul><li>Seesmic </li></ul></ul><ul><ul><li>TweetDeck </li></ul></ul><ul><ul><li>Hootsuite </li></ul></ul><ul><li>Twitter lists </li></ul>
    26. 26. Social Media Pitfalls <ul><li>Spam </li></ul><ul><li>Hackers </li></ul><ul><li>Advertising </li></ul><ul><li>Archiving </li></ul><ul><li>Varying degrees of professionalism </li></ul>
    27. 27. Archiving Tools <ul><li>RSS Feeds </li></ul><ul><li>TweetScan </li></ul><ul><li>BackUpMyTweets </li></ul><ul><li>TweetBackup </li></ul>
    28. 28. Dealing with Spam <ul><li>TwitBlock </li></ul><ul><li>Twerpscan </li></ul>
    29. 29. Articles & Resources <ul><li>Social Media </li></ul><ul><li>Social Media Crashes The Courtroom </li></ul><ul><li>Government 2.0: How Social Media Could Transform Gov PR </li></ul><ul><li>Debunking Five Social Media Myths </li></ul><ul><li>CCPIO New Media Project </li></ul>
    30. 30. Articles & Resources <ul><li>Twitter </li></ul><ul><li>Using Twitter for Business </li></ul><ul><li>Twitter 101 for Business </li></ul><ul><li>Who Needs Cameras? Judges Allow Twitter in the Courtroom </li></ul><ul><li>Colorado Judge Allows Twitter In Courtroom </li></ul><ul><li>4 Ways News Organizations are Using Twitter Lists </li></ul><ul><li>How To Be Productive With twitter In Just 60 Minutes A Week </li></ul>
    31. 31. Articles & Resources <ul><li>Facebook </li></ul><ul><li>5 Elements of a Successful Facebook Fan Page </li></ul><ul><li>New Facebook Pages: A Guide for Social Media Marketers </li></ul><ul><li>Other </li></ul><ul><li>Using Google Trends to measure the effectiveness of crisis communications </li></ul>
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