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An augmented Reality proposal for Italian Museums

An augmented Reality proposal for Italian Museums



This presentation is an introduction on Augmented Reality with some brilliant case studies. In Italy we still don't have great examples, so i ended with a proposal to enlighten the potential of ...

This presentation is an introduction on Augmented Reality with some brilliant case studies. In Italy we still don't have great examples, so i ended with a proposal to enlighten the potential of Italian, and more precisely, venecian situation.



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    An augmented Reality proposal for Italian Museums An augmented Reality proposal for Italian Museums Presentation Transcript

    • Imagine you can experience the Colosseum back in itsoriginal state, see the audience sitting on the benches andhear the lions roar.‘ Now this is possible.
    • WHAT IS AUGMENTED REALITYAugmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements areaugmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a moregeneral concept called mediated reality, in which a view of reality is modified (possibly even diminished rather thanaugmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. Bycontrast, virtual reality replaces the real world with a simulated one.
    • BACKGROUNDIn the 21st century the media are going ambient. TV started this great escape from domesticity via the manifold urban screens andthe endless flat screens in shops and public transportation. Currently the Internet is going through a similar phase as GPS technologyand our mobile devices offer via the digital highway a move from the purely virtual domain to the real world. We can collect ourdata everywhere we desire, and thus at any given moment transform the world around us into a sort of media hybrid, or augmentedreality.
    • BACKGROUNDMuseums, continuously looking for ways their artifacts can be layered with stories, combined with half a century of experience withhandheld media and a permanent need to reach new visitors outside of the white cube, have been on the forefront of experimentingwith the hottest mobile technologies. In the past year, the innovative forms of augmented reality (AR) appearing on smartphones haveproven to be exciting playgrounds for curators and museum educators.These AR tools offer users the possibility to deploy their phones as pocket-sized screens through which surrounding spaces becomethe stage for endless extra layersWe can, of course, already envision the potential of such technologies for museums: a small shard of pottery will be augmented by acomplete and beautiful vase, while the skeleton of a dinosaur will be layered with muscle, tissue and skin. We can indeed imagineseeing the audience sitting on the benches in the Colosseum, even hear the lions roar, as Layar, a Dutch AR provider, promises us.Currently, however, AR technology is still a kind of experimental notion, as yet lacking the total immersion for which we yearn.Moreover, its mediation through a tiny handheld screen poses several challenges to augmented storytelling. What, then, does thiscontemporary form of AR have to offer the museum? What kind of museum experience does it generate?
    • MOMA October 2010 MUSEUM OF LONDON December 2010 NATIONAL GEOGRAPHIC November 2011 Tuscany http://www.youtube.com/watch?v=czJRmaTVGHs&feature=related Sukiennice Museum in Krakow http://theinspirationroom.com/daily/2011/secrets-behind-paintings/ Progetto di laurea torino http://www.youtube.com/watch?v=sCX-M7-olD8
    • CASE STUDYStedelijk Museum Amsterdam as a central case study. This particular augmented reality project was initiated by the Stedelijk, incollaboration with design bureau Fabrique, in autumn 2009 and runs to the end of 2011. It is generously funded by the DutchMinistry of Culture (Innovatie Cultuuruitingen/agentschap.nl). Just 3 actors are needed to produce something like that! ). • A museum or institution with ideas and content • A design company • Ministry of culture Architecture application The Netherlands Architecture Institute (NAi) has added further layers to this model in its unequaled UAR application. With it users can point their smartphones at the cityscape around them and find not only previous architectural models but also planned architecture that was never developed on a site, as well as architecture that is not yet built but will be in the future. Especially in Rotterdam, NAis pilot and anchor city, this proved to be a perfect form of multi-time layering, as the city has undergone so many changes due to the Second World War and contemporary growth.
    • The stories: the Berlin wall is here again In most cases the reality is enriched with historic objects. An example is the Berlin Wall, positioned along its original division of the city. Another is at the Powerhouse Museum in Sydney, where visitors can see historical pictures placed in their original contexts.Me at the Museum SquareThis project was carried out in collaboration with students of the University ofApplied Science in Amsterdam, they wanted to explore the different angles ofthe use of AR in relation to art. The assignment was to develop an ARapplication with the use of the Layar technique that had something to do withart (optionally the collection of the Stedelijk Museum) and that should takeplace outside (i.e. not within the museum). The concept created for thisproject was a virtual 3D-artwork exhibition which was located adjacent to themuseums premises at Museum Square. Students of various Dutch artacademies were approached to create 3D artworks for this special exhibition.
    • ArtotequeWith a small team comprised of curators of the museum, programmers and (digital) artists, theMuseum developed a concept called ARtotheque. The idea is simple: an ARtotheque functionssimilarly to a public art library. Its a place where one can borrow art for a certain price and acertain period of time. The Stedelijk Museum holds thousands of artworks in its collection, sowhy not lend them to the general public?Augmented reality posed the solution. Instead of the real thing, a visitor to the Lowlands festivalcould borrow a replica in AR. In order to make it an interesting user experience, the visitorcould download the artwork to his/her smartphone and position it anywhere on the festivalpremises. Stedelijk AR(t): Jan Rothuizen Its one thing to open up your collection in AR, but quite another to curate an artist who will create a work using AR as a canvas. This third project is a step in another direction. The temporary opening of the museums renovated gallery space (constructed in 1895), awaiting completion when our new wing will be attached to the original space, presented us with an opportunity to stage a project using AR possibilities indoors. Together with our curators, we invited Jan Rothuizen to come up with ideas for an exhibition, solely viewable in augmented reality.
    • IS GOOD TO KNOW THAT:• Possible practical problems, e.g. available charged batteries, connectivity (3G) failure in case of a crowded event.• In the case of an event, interaction between visitors will increase. It turned out not to be an individual experience, but an interactive and social experience instead.• The AR technique stimulates a different perspective on art from artists and enables the exploration of new possibilities.• Small experiments help designers to understand the opportunities and limitations of the AR technology.• Participating in an event or using an event to launch your project generates (free) publicity.• The younger public (20-30) doesnt have smart phones. This will however rapidly change over the next year.• Using GPS indoors is subject to error sensitivity (placement of the objects at the correct locations).• The AR technology alone is not enough for a real user experience. Simply putting art in an AR layer is not good enough. Its all about the content.
    • THE SITUATION IN ITALY• Pompei Tour 3D : a full 3D reconstruction available on a Layar applicationAnd a virtual museum in Ercolano (MAV) Both these projects want to recreate the original aspect of Pompei environment but NOT in the real environment. In the case of the reconstruction of Berlin’s Wall we have the possibility to see the real reconstruction of the object In the real place, here we have a dislocated reconstruction.
    • • Parco Appia Antica The layer allows you to admire the reconstruction of graves from I and II century, and all monuments of the Regional Park o f the Appia Antica. The viewer can visualize the insights and historical images in correspondence with the points of interest. This application was promoted by Provincia di Roma – Sistemi Informativi, Reti ed Innovazione Tecnologica and the Parco Regionale dell’Appia Antica and developped in collaboration with C.A.T.T.I.D., Centro delle Applicazioni per la Televisione e le Tecnologie di Istruzione a Distanza di Sapienza – Università di Roma. The layer Parco Regionale Appia Antica is a part of the project I-SPEED, funded by the european program INTERREG IV C.
    • • Trento Film Festival The layer allows you to discover the places and the events, exhibitions and films of the Film Festival 2011. The settings of the layer allows you to filter the research through distance or category (general, exhibition, projection, events).
    • POTENTIAL OF ITALIAN SITUATION • The ideal environment. A lot of possibilities given by the historical palaces and places. • Italian museums full of content and full of history. • Possibility to use AR to add elements able to recreate or suggest the original aspect of museums, historical buildings, archeological sites. • New ways for educational programs.
    • PROPOSAL FOR VENECIAN MUSEUMS• The ideal environment. A lot of possibilities given by the historical palaces and places.• Use AR in places that usually are less visited than others, for example Museo Correr instead of Palazzo Ducale.• Make the paintings come alive like Sukiennice Museum in Krakow.• Use this tool to educational programs and attract a young audience.• Create a contest for the Art History students: submit you «dialogue of a painting» and win! (if we decide to adopt an application fee of 10 euros also possibility to partially auto-finance the project.)• Make a partnership with Accademia Teatrale Veneta for recruiting the actors.• Make a partnership with IUAV or IED for the making of videos.• Make a partnership with Atelier Antonia Sauter for the historical costumes.• Research European Funds for the project.