Rockstar Entrepreneur for RISE Austin


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Co-Author of the book, Rockstar Entrepreneur, Ben Littlefield and Laura Capes hold a bootcamp style seminar to help entrepreneurs - new and veteran alike - get on track and learn the tools of modern entrepreneurial warfare...

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Rockstar Entrepreneur for RISE Austin

  1. 1. entrepreneurs can change the world Ben Littlefield and Laura Capes
  2. 2. Overview 1.  Inspiration and Wisdom 2.  Modern Entrepreneurs and the “Digital Revolution” 3.  Q & A
  3. 3. Inspiration & Wisdom Entrepreneurs: the new rockstars
  4. 4. Why be an entrepreneur •  The “good life” •  The journey: it isn’t easy •  Entrepreneurship is a journey for champions: rockstars •  Crappy hours •  Your boss is a slave driver •  Crappy benefits •  Still want to ride?
  5. 5. Innovation & Marketing security   The core of all business is: 1)  Innovation 2)  Marketing connection needs importance   --Peter Drucker •  Love your clients •  Add MORE Value •  Ask a better quality question vitality
  6. 6. Know your biz Do you really know your business? Railroads and Yellow Books (that go into the recycling can)
  7. 7. Who the hell are you? The Creator The Manager The Gambler Artist Thrives in chaos Born to be an Inventor Put in order entrepreneur Wants to create Directing/leading Thrives with risk
  8. 8. The NOW of the biz environment spring summer winter fall
  9. 9. The Business Lifecycle prim e Foot i n gra ve Birth adol esce nce midl ife
  10. 10. A nice cold glass of" wake the hell up •  Nearly half of ALL businesses •  Small biz represents 99.7% of fail within 5 years all employers •  Only 1/3 make it past 10 years •  Small biz provide 70% of new •  95% of businesses never jobs reach $1 million •  97% of exports come from •  Less than 2% of businesses small biz reach above $10 million
  11. 11. Passion or Drive Drive What you HAVE to do Passion What you were BORN to do
  12. 12. Sitting on a rock The importance of recharging your battery… Business is a contact sport, played intellectually – your mind is your weapon – give it what it needs… If your car was out of gas, would hitting the accelerator harder fix the problem?
  13. 13. Internal Customers When possible, be a customer, not an employer Customers have more flexibility
  14. 14. Measure like a nerd $ in $ out
  15. 15. Getting “social” Adding a social component to your business, no Twitter doesn’t count! Doing well by doing Good!
  16. 16. Rockstar Biz Plan outcome note Revenue sources note note note note Client ID note note Unfair advantage note note note note offering note note Key resources/costs note note note note How to sell/distribution note note
  17. 17. The Modern Entrepreneur The digital revolution
  18. 18. Important trends
  19. 19. Traditional Media   Print Yellow Pages   TV   Radio   Newspapers   Billboards   Magazines
  20. 20. Digital Media   The Internet   Websites   Blogs   Social Networks   Video   Digital Ads
  21. 21. THE INTERNET: KIND OF A BIG DEAL   228 million in the US   The Beginning (1993) = 50 websites   74% of US population   Today: 234+ million   US not the leaders: websites and growing!   South Korea 77%   Australia 80%   Netherlands 86%   Sweden 89%   Iceland 93%
  22. 22. Who’s online?
  23. 23. Purchasing Decisions
  24. 24. The King Google has 4x market share over Nearest Competitor: Yahoo!
  25. 25. Leverage: a rockstar tool   Trading vs. Leveraging   Leveraging Time for Money   Trading Time for Money   Do it Once   Do it Once   Get Paid Forever   Get Paid Once
  26. 26. Leverage: a rockstar tool   How many of you have a website? How does it serve your business?   Online Brochure?   Interactive Salesperson?
  27. 27. Digital Brochure Billboard in the desert…
  28. 28. Digital Presence Matters   44% of all businesses have a website   Average sales for a small business = $3.6 million   Average sales with a website = $5.3 million
  29. 29. Good News and Bad News  Bad News: Your Website Probably Sucks!  Good News: Most Websites Definitely Suck!
  30. 30. How do we know?   Not because I’m so smart...   It’s not subjective (Expert Opinion)   It’s objective (Actual Statistics)   Website Grades: Most rank 5-50 out of 100   Page Ranks: Most rank 0-2 out of 10
  31. 31. 6 Point Digital success strategy 1. client ID 2. branding 3. action 6. Findability 4. trust 5. interactivity
  32. 32. Success strategy #1: Client ID   Tip: It’s not about you!!!!!!!   It’s about your customers! 1. FOWTW 2. GOGI 3. GITT
  33. 33. Organic SEO: 400% Higher Conversions
  34. 34. Success strategy #2: Branding  Who are you?  What’s your purpose?  What makes you unique?  How do you add more value?  What’s your unfair competitive advantage?
  35. 35. Success strategy #2: Branding   How do you deliver that online?   Look & Feel Two Reasons:   Messaging 1)  To be educated 2)  To be entertained   Design
  36. 36. Success strategy #3: ACTION   Create a Compelling “Call to Action”   Be clear what you want them to do   Make your offer enticing   Provide more value than anyone else   Utilize ethical bribes   Ex. Free report or video in exchange for email address
  37. 37. Success strategy #3: ACTION  What are you asking your client to do?  Expecting them to call is not enough!
  38. 38. Success strategy #4: TRUST 6 ways to build trust online:  People Buy from Sources They Trust 1.  Offer a Money-Back Guarantee  Goal: Be the Expert and 2.  Include Video Testimonials Trusted Advisor  How Do You Convey Trust? 3.  Use Trust Logos (BBB) 4.  Have a Privacy Policy 5.  Offer a Free Trial 6.  Show Phone # & Address
  39. 39. Success strategy #5: INTERACTIVITY  You only get 2.3 seconds to make an impression  Roughly 9 out of 10 visitors will leave your site without taking any action  Making your site interactive can improve your odds of getting more visitors to take action   TIP: No, having a newsletter subscription form doesn’t count as being interactive!
  40. 40. Success strategy #6: Be findable Overview: Search engine visibility 2-Part Concept On-Page Off-Page Factors Factors
  41. 41. On page   Elements within your website that you have the ability to control   100% controllable   Represents about 20-40% of Google’s algorithm for Ranking Websites   Can have a perfect off page strategy but not having the right on page strategy can eliminate all results   Ex: Keyword Use, Title Tags, etc.
  42. 42. Off Page   Elements that are part of other websites that impact your sites search engine ranking.   Contributes about 60-80% of ranking results   Would contribute 0% toward ranking results if on page elements were not compliant   Ex: incoming links to your website from others (“votes”)
  43. 43. How does google determine rankings?   Google PageRankTM (simplified)   Google assigns each page it has “indexed” a ‘Page Rank” from 0 - 10   Could be called “page importance” or “page relevance” or “page authority”   Democratic “voting system that allows the public to decide whites sites are the most important and relevant pages
  44. 44. Critical points to remember   Your page rank is your  Do you understand your client? VOTING power  Do you deliver more value?   The higher your page rank,  Are you trustworthy? the more authority you have,  Are you findable? the more weight your vote has   The more power and relevance you give to the sites you link to
  45. 45. Resources For a copy of this presentation and more resources, give us your card, we’ll hook you up!
  46. 46. entrepreneurs can change the world Ben Littlefield and Laura Capes Q&A Be in Touch: – Official Launch next month