Rockstar Entrepreneur for RISE Austin

entrepreneurs can change the world Ben Littleﬁeld and Laura Capes

Overview 1.  Inspiration and Wisdom 2.  Modern Entrepreneurs and the “Digital Revolution” 3.  Q & A

Inspiration & Wisdom Entrepreneurs: the new rockstars

Why be an entrepreneur •  The “good life” •  The journey: it isn’t easy •  Entrepreneurship is a journey for champions: rockstars •  Crappy hours •  Your boss is a slave driver •  Crappy beneﬁts •  Still want to ride?

Innovation & Marketing security   The core of all business is: 1)  Innovation 2)  Marketing connection needs importance   --Peter Drucker •  Love your clients •  Add MORE Value •  Ask a better quality question vitality

Know your biz Do you really know your business? Railroads and Yellow Books (that go into the recycling can)

Who the hell are you? The Creator The Manager The Gambler Artist Thrives in chaos Born to be an Inventor Put in order entrepreneur Wants to create Directing/leading Thrives with risk

The NOW of the biz environment spring summer winter fall

The Business Lifecycle prim e Foot i n gra ve Birth adol esce nce midl ife

A nice cold glass of" wake the hell up •  Nearly half of ALL businesses •  Small biz represents 99.7% of fail within 5 years all employers •  Only 1/3 make it past 10 years •  Small biz provide 70% of new •  95% of businesses never jobs reach $1 million •  97% of exports come from •  Less than 2% of businesses small biz reach above $10 million

Passion or Drive Drive What you HAVE to do Passion What you were BORN to do

Sitting on a rock The importance of recharging your battery… Business is a contact sport, played intellectually – your mind is your weapon – give it what it needs… If your car was out of gas, would hitting the accelerator harder ﬁx the problem?

Internal Customers When possible, be a customer, not an employer Customers have more ﬂexibility

Measure like a nerd $ in $ out

Getting “social” Adding a social component to your business, no Twitter doesn’t count! Doing well by doing Good!

Rockstar Biz Plan outcome note Revenue sources note note note note Client ID note note Unfair advantage note note note note offering note note Key resources/costs note note note note How to sell/distribution note note

The Modern Entrepreneur The digital revolution

Important trends

Traditional Media   Print Yellow Pages   TV   Radio   Newspapers   Billboards   Magazines

Digital Media   The Internet   Websites   Blogs   Social Networks   Video   Digital Ads

THE INTERNET: KIND OF A BIG DEAL   228 million in the US   The Beginning (1993) = 50 websites   74% of US population   Today: 234+ million   US not the leaders: websites and growing!   South Korea 77%   Australia 80%   Netherlands 86%   Sweden 89%   Iceland 93%

Rockstar Entrepreneur for RISE Austin

by Laura Capes on Mar 16, 2010

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Rockstar Entrepreneur for RISE Austin — Presentation Transcript