RISE 2011: What's in your press kit? PR and Marketing: Not the Same Song and Dance
by laurabwilliams on Mar 27, 2011
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A media relations primer for anyone who wants to know how to communicate with news media about their cause, company, products and services ...
A media relations primer for anyone who wants to know how to communicate with news media about their cause, company, products and services
Momentum Public Relations principal and co-founder Laura Bond Williams shared her experience as publicist, communications strategist and dancer in this presentation about the journalistic roots of every PR program that have six main positions: who, what, where, when, why and how? Like a dancer must move through five basic positions before she can innovate, press kit materials must communicate in a journalistic style in order to tell a story and earn a place in the news.
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