RISE 2011: What's in your press kit? PR and Marketing: Not the Same Song and Dance

Welcome toRIS E WE E K 2011PR Tools: What’s in Your Press Kit? Hosted by Laura Bond Williams Principal and Co-Founder Momentum Public Relations

Why PR is a differentsong & danceTuesday, March 8, 2011Presented by Laura Bond Williams, Principal & Co-Founder@laurabwilliams, @momentumpr, #riseaustin #PRsongdance 2

Special thanks www.mcginnislaw.com 3

Today’s Agenda• Introductions• All the World’s a Stage• Different Song & Dance: PR vs. Sales & Marketing Communication• Performing for Media: Your Press Kit• Workshop: Small Group Sessions• Conclusion and “All That Jazz” 4

Introductions• Your name and your company• In one sentence or one question, please tell us what you want to learn today. 5

“All the world’s a stage, And all the men and women merely players…” (As You Like It) 6

All the World’s a Stage (And there’s a sixth position, too.) Photo: ballet-pointe.com 8

All the World’s a Stage A Different Song & . Source: YouTube 9

PR: A Different Song & Dance Marketing Research, Product Development, Product Marketing, Pricing, Channel Development Advertising Branding, Sales Public Relations Media Relations, Employee Communications, Investor Relations, Crisis Communications, Industry Relationships, Thought Leadership 10

PR: A Different Song & DanceWhat Can PR Do for You and Your Business?• Increase your visibility• Gain additional credibility• Differentiate you from your competition 11

PR: Different Song & Dance• Media Relations: Media relations is a function of public relations where a specific message is shared with editors, reporters, editors and bloggers, in an effort to earn media coverage in a publication, on television or online. When people or companies want “publicity,” they use media relations strategies. (Momentum Public Relations) 12

PR: A Different Song & Dance Photo: http://cefn.com/blog/koplow.html 13

PR: A Different Song & Dance 14

Performing for MediaWHO – created the company, product or service? – needs to know about it? – makes it? – uses it? loves it? 15

Performing for MediaWHAT – is it? – makes it different? – happens when it’s used? – does it look like? 16

Performing for MediaWHERE WHEN – Is it made? – is it happening? – Is it sold? – is it going to change? – Is it being used? – will I find out more? 17

Performing for MediaWHY HOW – is it happening? – Will you tell me – is it changing? about it? – do I care? – now? – there? – you? 18

Performing for MediaPR Tools: What’s in Your Press Kit?• Bios• Fact Sheets (Industry, Product, Trend, Research)• News Releases and Media Advisories• Photos, Videos• Pitches, Story Ideas, Resources 19

Performing for MediaPR Tools: Bio 20

PR Tools: Fact Sheets 23

PR Tools: News Release or Advisory• For media• For SEO• For bloggers and potential customers• Read, read, read• Create multiple versions• Know what you want 24

PR Tools: News Release or Advisory 25

PR Tools: News Release or Advisory 26

Group Exercise• Take inventory of current marketing material.• Is it informed by your key messages?• Is it easy to find facts about your company, product, service, leaders?• Is it written in a journalistic style?• If no, how can information be revised for use with media? 27

Conclusions and All That Jazz• What is one PR activity that you’d like to complete in the next 30- 90 days? Thank you for time today. Laura Bond Williams laura@momentum-pr.com @laurabwilliams, @momentumpr 512.497.8035 28

RIS E S pecialty Members hip GroupsIn addition to our global online memberships, RISE supports specialty membershipgroups by coordinating meetings & speaker events, creating opportunities formembers to connect and share ideas throughout the year. These help entrepreneurscapitalize on opportunities and combat those common feelings of isolation thataccompany life at the top!The four RISE Specialty Groups that are currently active in Austin include: RISE: Women RISE: Social Entrepreneurs RISE: L/G Entrepreneurs RISE: Multi-Cultural EntrepreneursFor more information on membership and the specialty groups, please contact Chrissie Novak atchrissie@riseglobal.org or at 512-807-1452.

C OMMUNITY S UPPORT Did you enjoy this session?Please support your local entrepreneurs and help us to keep this conference free.Your contributions help us continue delivering the value of a high-dollar conference along with that unbeatable price tag. Pledge to donate by sending keyword ‘RISE’ and your desired amount to 91011. The mis s ion of RIS E is to ins pire and empower entrepreneurs of all s tages .

RISE 2011: What's in your press kit? PR and Marketing: Not the Same Song and Dance

by laurabwilliams on Mar 27, 2011

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RISE 2011: What’s in your press kit? PR and Marketing: Not the Same Song and Dance — Presentation Transcript