Work Director, Strategy & Programming Analysis at HBO Latin America
Industry Telecom / Mobile
About Laura Berga is the Director of Strategy and Programming Analysis at HBO Latin America, a leader in its region for premium entertainment. During a career spanning over fifteen years, Laura has fine-tuned her talents in meeting the strategic consumer and business-to-business research needs of diverse companies.
In her current role at HBO, Laura oversees a team of analysts that provides the company with audience measurement reports and intelligence, designs and implements surveys using their proprietary web panel, and works with their internal research team to strategize and execute ad hoc qualitative and quantitative studies to examine specific areas of interest for the individual channels...