Social Media Basics - Facebook Definitions


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This slide show provides the definitions of 19 of the most common Facebook terms. It is the first in a series called Social Media Basics which I am mirroring in my weekly blog posts as well. The slide show includes images and screen shots to illustrate the definitions.

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Social Media Basics - Facebook Definitions

  1. 1. Social Media for Small Business Facebook Basics - Definitions
  2. 2. New Series - Definitions This show is the first in a series of shows called Social Media Basics – Definitions. Each week I will clarify the meanings of terms used on the different social media sites. There will also be a blog post each week to go along with the slide show. Next week – WordPress 2
  3. 3. Basic Facebook Terms For those of you who would like clarification of some of the regular terms that you see on Facebook and in other blog posts, articles and books – here are 17 of the most common. Some of these relate to Profiles, some to Pages and some to both. You can find more at the Facebook Glossary at 3
  4. 4. Activity LogPart of the Admin Panel of aPage – you can find this underthe Manage menu. Thisallows you to allow or disallowposts made by Fans. You canalso change the dates or addlocations to posts you havemade. Click the circle to popup the menu. 4
  5. 5. AdminThe administrator(s) of a Page. This will be you for Pages you create, butyou can also add other Friends as Admins and someone else could add youas an Admin on their Page. The Admins have full access to all theinformation behind the Page. They can update or change anything at anytime. Add new Admins at Manage-Edit Page-Manage Admins. 5
  6. 6. Admin PanelThis appears above theCover Image when you goto your Page as the Admin.It has several menus forupdating and locatinginformation along withquick links to Notifications,Messages, Fans, Insightsand Tips. 6
  7. 7. Applications (Tabs/Apps) Apps on Page Apps List on ProfileThese are the 3rd-party programs that users can add to the Profiles or theirPages. They run the gamut from all those games people play with theirProfiles to really useful programs that can be used to enhance and expandyour Pages. On a Profile, they are listed on the left side of the News Feed.On a Page, they are shown with images underneath the Cover Image.They are also known as Apps (for short) and as Tabs (which comes fromthe way they were displayed on the original version of Pages). 7
  8. 8. BadgesThese are those boxes that you see on other blogs and websites showing thestatus updates and other items from the profile or page of the blog writer orsite owner. These can also be known as widgets. 8
  9. 9. Cover Image Cover Image Profile PhotoThis is the large image that appears above the Timeline on both Pagesand Profiles. It must be at least 399 pixels wide and the maximum sizeis 851 pixels wide by 315 pixels tall. You upload this image yourselfand it can be something you create or you purchase or you havesomeone create for you. NOTE – for Cover Images that go on Pages,there are some specific rules that apply. 9
  10. 10. FansThese are the users who connect to your business/product Page. Theseusers have clicked the ‘Like’ button shown on your Page to become Fans.Fans are NOT connected to your personal Profile in any way. They cansee that you are the Admin, but they can ONLY see the information thatyou have made public in the Privacy Settings on your Profile. 10
  11. 11. Friend ListsOne way to organize your News Feed. You can create Friend Lists any wayyou want and it’s a good way to separate close family and friends frombusiness friends or acquaintances. You can then post certain statusupdates only to specific lists and you can also customize your PrivacySettings based on the lists. The Friend Lists you create will show on theleft side of your News Feed and you can click on them individually to onlysee the posts from Friends on each list. 11
  12. 12. FriendsThese are the people youconnect with from yourpersonal Profile. A Facebookuser has to send a ‘friendrequest’ to you and askpermission to be your friend –then you have to confirm itbefore they are allowedaccess to your Profileinformation. 12
  13. 13. Like Button Like Button – this one says ‘Liked’ because I have already clicked the button.This button now appears right under the Cover Image on your Page. Ifsomeone wants to be a Fan of your Page (or you want to be a Fan of theirs),they must click this button. Once someone becomes a Fan, the posts thatyou make on your Page will appear on their News Feed. 13
  14. 14. News FeedWhat most people think of as themain page of their Facebook Profile.This is what comes up when you login – where you see all the posts fromyour Friends and from other Pagesthat you have ‘liked’. You canorganize this in a couple of differentways which can help make it easierto read through if you have a largeamount of Friends and Pages thatyou like. This is probably what youare used to seeing on your Profile. 14
  15. 15. PageThis is what you create separatelyfor your business or product.Your Profile is used as theadministrator (or Admin) of thepage and you are able to post asyour page instead of as yourself,but it is a separate entity and allthe information you add to thePage is public. When you create apage using the ‘Create Page’button, you are setting yourselfup as the Admin. 15
  16. 16. ProfileThis is your personal Facebookaccount that is listed underyour name. This is what youuse to connect with friends andfamily, post your personalstatus updates and photos, setyour privacy levels and createFriend Lists. When you createan account from the FacebookHome page, you are creating apersonal Profile. 16
  17. 17. Profile Photo Cover ImageProfile Photo This is the smaller square image that goes along with the Cover Image on the Timelines. It is also the image that’s used when you make a post. For your Profile it will usually be a photo of yourself and for your Page it might be your company logo. The size for this image is 160 pixels square. 17
  18. 18. Status Profile Status Box Page Status BoxThe box at the top of your News Feed or your Timeline where you can postan update to your Profile or your Page. 18
  19. 19. Social Plug-InsThese are items such as theLike Button or Like Box thatyou see on other blogs andwebsites. They are alsoknown as widgets and youcan use them on your ownblog and website, althoughyou may need someknowledge of web coding. 19
  20. 20. Tagging (Photos)Friends who add photos that youare in can tag you in the photo.This appears in their Timelinesand News Feeds (not just yours)and in the News Feeds of alltheir Friends. You can set yourPrivacy Settings so that youreceive a notification when thishappens or you can disallow thiscompletely. 20
  21. 21. TimelineThis is the new interface that Facebook has created for Pages and Profiles.The main idea of the Timeline is to create a history of your business (for yourPage) or of your life (for your Profile). Posts appear in order by date but gofrom left to right to left along the vertical timeline in the middle. Posts thathave been highlighted go all the way across the timeline on both sides. 21
  22. 22. WallPart of your personal Profile. Itshows only the posts that you havemade and that Friends have posteddirectly to you – such as birthdaymessages. When you click on yourname at the top of the screen, yousee the Wall as your Timeline. Togo to someone else’s Wall to makea direct post, click their nameanywhere you see it – from yourFriends listing or from a post onyour News Feed. (This is someone else’s Wall so that’s why I have distorted the names and photos.) 22
  23. 23. Thank You Thanks for taking the time to view my presentation. You can find me at any of these web locations… – – – – These definitions (and all the others in the series to come) can also be found in my upcoming kit, The Complete Social Media Guide for Small Business. For more information on the guide, please click the link… – Ann Schutz, Launch It Social Media 23