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Creating Your Social Media Schedule
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Creating Your Social Media Schedule

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A short presentation with tips and ideas for organizing and creating a consistent schedule for your social media campaign.

A short presentation with tips and ideas for organizing and creating a consistent schedule for your social media campaign.


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Transcript

  • 1. Social Media for Small Business Scheduling Your Social Media
  • 2. What Schedule?
    • Daily
      • Facebook, Twitter, Tumblr, Foursquare
    • Weekly
      • Blog posts, Slide shows, Videos
    • Monthly
      • Working ahead to keep up
  • 3. Why Schedule?
    • Save Time
      • Better organization leads to less time spent
    • Easier to Keep Track
      • Its easier to keep track of what you’ve already done and what you haven’t
    • Easier to Remember
      • Developing a process for content updating helps it stick in your mind better
  • 4. Daily Schedule
    • Facebook
      • Start with once every other day and work up to every day
    • Twitter / Tumblr
      • Start with daily and work up to 3-4 times a day
    • Foursquare/Gowalla
      • Start with once every other day and work up to every day
  • 5. Daily Schedule Worksheet
    • Use a worksheet or checklist to note what needs to be done each day and just check them off as you complete them.
    • After a while, you will just remember.
    • Download a free checklist at www.launchitsocialmedia.com/resources
  • 6. Daily Schedule Worksheet
  • 7. Weekly Schedule
    • Blogs, Videos, Slide Shows, Photo Albums
      • These should all be updated on a weekly or bi-weekly basis once you start them
      • Subscribers like regular content, but don’t want to be inundated
      • You can start slowly and build up
  • 8. Weekly Schedule
    • Alerts and Feeds
      • Set some time each week to go through your alerts and feeds to find new content to post
      • Search articles and press releases and bookmark interesting content
      • Search news sites like Digg, Reddit, Delicious or StumbleUpon to find more content
  • 9. Weekly Schedule Worksheet
  • 10. Monthly Schedule
    • Create blog posts, videos, etc for the whole month at one time – then just post later
    • Search for people on all your sites that YOU should be following or subscribing to
    • Look at your site statistics – does it need improvement?
    • Organize, file and clean up from the previous month
  • 11. Monthly Schedule Worksheet
  • 12. Thank You
    • Thank you for taking the time to watch my presentation. For more information, please check out the following pages…
      • Website – www.launchitsocialmedia.com
      • Blog – www.launchitsocialmedia.com/blog
  • 13. What’s Next?
    • Hmmm, don’t know yet, but definitely something interesting!
    • Ann Schutz
    • Social Media Tools and Training
    • Launch It Social Media
    • [email_address]

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