Creating Your Social Media Schedule

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A short presentation with tips and ideas for organizing and creating a consistent schedule for your social media campaign.

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Creating Your Social Media Schedule

  1. 1. Social Media for Small Business Scheduling Your Social Media
  2. 2. What Schedule? <ul><li>Daily </li></ul><ul><ul><li>Facebook, Twitter, Tumblr, Foursquare </li></ul></ul><ul><li>Weekly </li></ul><ul><ul><li>Blog posts, Slide shows, Videos </li></ul></ul><ul><li>Monthly </li></ul><ul><ul><li>Working ahead to keep up </li></ul></ul>
  3. 3. Why Schedule? <ul><li>Save Time </li></ul><ul><ul><li>Better organization leads to less time spent </li></ul></ul><ul><li>Easier to Keep Track </li></ul><ul><ul><li>Its easier to keep track of what you’ve already done and what you haven’t </li></ul></ul><ul><li>Easier to Remember </li></ul><ul><ul><li>Developing a process for content updating helps it stick in your mind better </li></ul></ul>
  4. 4. Daily Schedule <ul><li>Facebook </li></ul><ul><ul><li>Start with once every other day and work up to every day </li></ul></ul><ul><li>Twitter / Tumblr </li></ul><ul><ul><li>Start with daily and work up to 3-4 times a day </li></ul></ul><ul><li>Foursquare/Gowalla </li></ul><ul><ul><li>Start with once every other day and work up to every day </li></ul></ul>
  5. 5. Daily Schedule Worksheet <ul><li>Use a worksheet or checklist to note what needs to be done each day and just check them off as you complete them. </li></ul><ul><li>After a while, you will just remember. </li></ul><ul><li>Download a free checklist at www.launchitsocialmedia.com/resources </li></ul>
  6. 6. Daily Schedule Worksheet
  7. 7. Weekly Schedule <ul><li>Blogs, Videos, Slide Shows, Photo Albums </li></ul><ul><ul><li>These should all be updated on a weekly or bi-weekly basis once you start them </li></ul></ul><ul><ul><li>Subscribers like regular content, but don’t want to be inundated </li></ul></ul><ul><ul><li>You can start slowly and build up </li></ul></ul>
  8. 8. Weekly Schedule <ul><li>Alerts and Feeds </li></ul><ul><ul><li>Set some time each week to go through your alerts and feeds to find new content to post </li></ul></ul><ul><ul><li>Search articles and press releases and bookmark interesting content </li></ul></ul><ul><ul><li>Search news sites like Digg, Reddit, Delicious or StumbleUpon to find more content </li></ul></ul>
  9. 9. Weekly Schedule Worksheet
  10. 10. Monthly Schedule <ul><li>Create blog posts, videos, etc for the whole month at one time – then just post later </li></ul><ul><li>Search for people on all your sites that YOU should be following or subscribing to </li></ul><ul><li>Look at your site statistics – does it need improvement? </li></ul><ul><li>Organize, file and clean up from the previous month </li></ul>
  11. 11. Monthly Schedule Worksheet
  12. 12. Thank You <ul><li>Thank you for taking the time to watch my presentation. For more information, please check out the following pages… </li></ul><ul><ul><li>Website – www.launchitsocialmedia.com </li></ul></ul><ul><ul><li>Blog – www.launchitsocialmedia.com/blog </li></ul></ul>
  13. 13. What’s Next? <ul><li>Hmmm, don’t know yet, but definitely something interesting! </li></ul><ul><li>Ann Schutz </li></ul><ul><li>Social Media Tools and Training </li></ul><ul><li>Launch It Social Media </li></ul><ul><li>[email_address] </li></ul>

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