001 business model

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001 business model

  1. 1. ‘The value of an idea lies in the using of it.’ Thomas Edison. Co-Founder, General Electric Hallo.Ciáo.Salam. Bonjour.Salut.Olá.Shalom. Magandang Umaga. @launch48 Choose your journey Launch48 LaunchPad | 2013
  2. 2. ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’ Tony Hseih. Co-Founder, Zappos Launch48 | Agenda •What is a business model. •Business Model Canvas. •Testing your business model. •Create your action plan.
  3. 3. ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’ Tony Hseih. Co-Founder, Zappos Launch48 | what is? “A business model describes the rationale of how an organisation creates, delivers and captures value.” A. Osterwalder
  4. 4. ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’ Tony Hseih. Co-Founder, Zappos Launch48 | your checklist •What am I selling? •Who am I selling to? •Why will they buy? •How will they find out about me?
  5. 5. ‘Running a startup is like being punched in the face repeatedly, but working for a large company is like being waterboarded.’ Paul Graham. Co-Founder, Y Combinator Business Model Canvas | Introduction business model canvas
  6. 6. Business Model Canvas | The Canvas ‘You need to be surrounded by good advisors but you also have to trust your instinct.’ Chris Hughes. Co-Founder, Facebook
  7. 7. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | Goals Easily describe your business model Understand dynamic relationships and align your assets Iterate your business mechanics
  8. 8. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | VP Value proposition
  9. 9. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | CS Customer segments
  10. 10. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | customer segments •What is the customer trying to get done? •Are we solving a problem or filling a need? •If it is a problem, what exactly is the problem? •Passive or active? •Budget or no budget? •Current solution and cost of that solution?
  11. 11. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | customer segments •Customer workflow and routine •Map out what they do and see where your product fits.
  12. 12. Business Model Canvas | Customer segments ‘You need to be surrounded by good advisors but you also have to trust your instinct.’ Chris Hughes. Co-Founder, Facebook • Age: 26 • Profession: PR • Marital status: engaged Spends her time: • Work: 40 hours per week. • Leisure: •Tennis: 2 hours per week. • Pub: 3 hours at the weekend with friends. Online time: • Email: mainly work - 300 emails per week. • Social: •Facebook: mobile • Pinterest: Fashion bloggers •Twitter: only for work.
  13. 13. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | Channels Channels
  14. 14. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | Love Customer relationships
  15. 15. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | Revenue Revenue
  16. 16. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | Revenue •Advertising •Affiliate •Transactional •Subscription •Licensing •Freemium
  17. 17. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | Key resources Key resources
  18. 18. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | Key activities Key activities
  19. 19. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | Key partners Key partners
  20. 20. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | Costs Costs
  21. 21. Business Model Canvas | The Canvas ‘You need to be surrounded by good advisors but you also have to trust your instinct.’ Chris Hughes. Co-Founder, Facebook
  22. 22. ‘Timing, perseverance and ten years of trying will eventually make you an overnight success.’ Biz Stone. Co-Founder, Twitter Business Model Canvas | Summary Optimise your architecture for successful product service Tangible tool for business model design Fosters understanding, discussion, creativity and analysis
  23. 23. ‘If you aren’t getting rejected on a daily basis, your goals aren’t ambitious enough.’ Chris Dixon. Co-Founder, Hunch Launch48 LaunchPad | Week 2 Questions?
  24. 24. ‘The lean startup method is not about cost, it is about speed.’ Eric Ries. Blogger Launch48 | Group work Create your business model canvas. (20 mins)
  25. 25. Launch48 LaunchPad | Group therapy ‘Anything that can be measured and watched, improves.’ Bob Parsons. Founder, Go Daddy Testing
  26. 26. Launch48 | Testing ‘Anything that can be measured and watched, improves.’ Bob Parsons. Founder, Go Daddy What can you change? Revenue Customer segments Value proposition Channels
  27. 27. ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | Revenue •Advertising •Affiliate •Transactional •Subscription •Licensing •Freemium
  28. 28. Business Model Canvas | Customer segments ‘You need to be surrounded by good advisors but you also have to trust your instinct.’ Chris Hughes. Co-Founder, Facebook • Age: 26 • Profession: PR • Marital status: engaged Spends her time: • Work: 40 hours per week. • Leisure: •Tennis: 2 hours per week. • Pub: 3 hours at the weekend with friends. Online time: • Email: mainly work - 300 emails per week. • Social: •Facebook: mobile • Pinterest: Fashion bloggers •Twitter: only for work.
  29. 29. Launch48 | Testing ‘Anything that can be measured and watched, improves.’ Bob Parsons. Founder, Go Daddy Value proposition Can your product serve a different problem?
  30. 30. Launch48 | Testing ‘Anything that can be measured and watched, improves.’ Bob Parsons. Founder, Go Daddy Channels Resellers Existing platforms (youtube, ebay etc) B2B
  31. 31. Launch48 LaunchPad | Group therapy ‘Anything that can be measured and watched, improves.’ Bob Parsons. Founder, Go Daddy Testing - how?
  32. 32. Launch48 | Testing ‘Anything that can be measured and watched, improves.’ Bob Parsons. Founder, Go Daddy Internally
  33. 33. Launch48 | Build measure learn ‘When people are placed in positions slightly above what they expect, they are apt to excel.’ Richard Branson. Chairman, Virgin Group Interviews
  34. 34. Launch48 | Build measure learn ‘When people are placed in positions slightly above what they expect, they are apt to excel.’ Richard Branson. Chairman, Virgin Group
  35. 35. ‘If you aren’t getting rejected on a daily basis, your goals aren’t ambitious enough.’ Chris Dixon. Co-Founder, Hunch Launch48 LaunchPad | Week 2 Questions?
  36. 36. ‘The lean startup method is not about cost, it is about speed.’ Eric Ries. Blogger Launch48 | Group work Re-create your business model canvas. (20 mins)
  37. 37. ‘Don’t let people tell you your ideas are stupid - if you’re really passionate about something, find a way to build it.’ Dennis Crowley. Co-Founder, Foursquare Danke.Grazie.Shukran. Merci.Takk.Xie xie.Toda. Thanks. @launch48 Choose your journey. Fin | End

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