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001   business model
 

001 business model

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    001   business model 001 business model Presentation Transcript

    • ‘The value of an idea lies in the using of it.’ Thomas Edison. Co-Founder, General Electric Hallo.Ciáo.Salam. Bonjour.Salut.Olá.Shalom. Magandang Umaga. @launch48 Choose your journey Launch48 LaunchPad | 2013
    • ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’ Tony Hseih. Co-Founder, Zappos Launch48 | Agenda •What is a business model. •Business Model Canvas. •Testing your business model. •Create your action plan.
    • ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’ Tony Hseih. Co-Founder, Zappos Launch48 | what is? “A business model describes the rationale of how an organisation creates, delivers and captures value.” A. Osterwalder
    • ‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’ Tony Hseih. Co-Founder, Zappos Launch48 | your checklist •What am I selling? •Who am I selling to? •Why will they buy? •How will they find out about me?
    • ‘Running a startup is like being punched in the face repeatedly, but working for a large company is like being waterboarded.’ Paul Graham. Co-Founder, Y Combinator Business Model Canvas | Introduction business model canvas
    • Business Model Canvas | The Canvas ‘You need to be surrounded by good advisors but you also have to trust your instinct.’ Chris Hughes. Co-Founder, Facebook
    • ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | Goals Easily describe your business model Understand dynamic relationships and align your assets Iterate your business mechanics
    • ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | VP Value proposition
    • ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | CS Customer segments
    • ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | customer segments •What is the customer trying to get done? •Are we solving a problem or filling a need? •If it is a problem, what exactly is the problem? •Passive or active? •Budget or no budget? •Current solution and cost of that solution?
    • ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | customer segments •Customer workflow and routine •Map out what they do and see where your product fits.
    • Business Model Canvas | Customer segments ‘You need to be surrounded by good advisors but you also have to trust your instinct.’ Chris Hughes. Co-Founder, Facebook • Age: 26 • Profession: PR • Marital status: engaged Spends her time: • Work: 40 hours per week. • Leisure: •Tennis: 2 hours per week. • Pub: 3 hours at the weekend with friends. Online time: • Email: mainly work - 300 emails per week. • Social: •Facebook: mobile • Pinterest: Fashion bloggers •Twitter: only for work.
    • ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | Channels Channels
    • ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | Love Customer relationships
    • ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | Revenue Revenue
    • ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | Revenue •Advertising •Affiliate •Transactional •Subscription •Licensing •Freemium
    • ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | Key resources Key resources
    • ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | Key activities Key activities
    • ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | Key partners Key partners
    • ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | Costs Costs
    • Business Model Canvas | The Canvas ‘You need to be surrounded by good advisors but you also have to trust your instinct.’ Chris Hughes. Co-Founder, Facebook
    • ‘Timing, perseverance and ten years of trying will eventually make you an overnight success.’ Biz Stone. Co-Founder, Twitter Business Model Canvas | Summary Optimise your architecture for successful product service Tangible tool for business model design Fosters understanding, discussion, creativity and analysis
    • ‘If you aren’t getting rejected on a daily basis, your goals aren’t ambitious enough.’ Chris Dixon. Co-Founder, Hunch Launch48 LaunchPad | Week 2 Questions?
    • ‘The lean startup method is not about cost, it is about speed.’ Eric Ries. Blogger Launch48 | Group work Create your business model canvas. (20 mins)
    • Launch48 LaunchPad | Group therapy ‘Anything that can be measured and watched, improves.’ Bob Parsons. Founder, Go Daddy Testing
    • Launch48 | Testing ‘Anything that can be measured and watched, improves.’ Bob Parsons. Founder, Go Daddy What can you change? Revenue Customer segments Value proposition Channels
    • ‘If you’re building a product, you can’t be afraid of hearing criticism about it.’ Kyle Bragger. Co-Founder, Forrst Business Model Canvas | Revenue •Advertising •Affiliate •Transactional •Subscription •Licensing •Freemium
    • Business Model Canvas | Customer segments ‘You need to be surrounded by good advisors but you also have to trust your instinct.’ Chris Hughes. Co-Founder, Facebook • Age: 26 • Profession: PR • Marital status: engaged Spends her time: • Work: 40 hours per week. • Leisure: •Tennis: 2 hours per week. • Pub: 3 hours at the weekend with friends. Online time: • Email: mainly work - 300 emails per week. • Social: •Facebook: mobile • Pinterest: Fashion bloggers •Twitter: only for work.
    • Launch48 | Testing ‘Anything that can be measured and watched, improves.’ Bob Parsons. Founder, Go Daddy Value proposition Can your product serve a different problem?
    • Launch48 | Testing ‘Anything that can be measured and watched, improves.’ Bob Parsons. Founder, Go Daddy Channels Resellers Existing platforms (youtube, ebay etc) B2B
    • Launch48 LaunchPad | Group therapy ‘Anything that can be measured and watched, improves.’ Bob Parsons. Founder, Go Daddy Testing - how?
    • Launch48 | Testing ‘Anything that can be measured and watched, improves.’ Bob Parsons. Founder, Go Daddy Internally
    • Launch48 | Build measure learn ‘When people are placed in positions slightly above what they expect, they are apt to excel.’ Richard Branson. Chairman, Virgin Group Interviews
    • Launch48 | Build measure learn ‘When people are placed in positions slightly above what they expect, they are apt to excel.’ Richard Branson. Chairman, Virgin Group
    • ‘If you aren’t getting rejected on a daily basis, your goals aren’t ambitious enough.’ Chris Dixon. Co-Founder, Hunch Launch48 LaunchPad | Week 2 Questions?
    • ‘The lean startup method is not about cost, it is about speed.’ Eric Ries. Blogger Launch48 | Group work Re-create your business model canvas. (20 mins)
    • ‘Don’t let people tell you your ideas are stupid - if you’re really passionate about something, find a way to build it.’ Dennis Crowley. Co-Founder, Foursquare Danke.Grazie.Shukran. Merci.Takk.Xie xie.Toda. Thanks. @launch48 Choose your journey. Fin | End