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Laura montero
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  • 1. Laura MonteroPartner at Mamsha. PhD Candidate at UNC. Head of Department of Advertising at ULACIT.lcmcorrales@gmail.comSpecialtiesAdvertisingCreativityStrategic CommunicationSocial MediaSocial NetworksCommunication Project ManagementContent DeveloperTrainerExperiencePartner at MAMSHAJune 2010 - Present (2 years 8 months) Communication via online and offline content. We develop press, advertising, web content and social media strategies for brands like: Hotel Bougainvillea, Avenida Escazú, Club de Suscriptores Grupo Nación, INCAE Executive Education, Extralum, Coopeande, Citroën, Tienda Siglo 21, Hotel Don Carlos, Café Amón, Rx-Xchange (Ohio, USA) and other organizations, business, magazines and SMEs. 1 recommendation available upon requestHead of Advertising Department at ULACITMay 2010 - Present (2 years 9 months) Recruitment and hiring training for Faculty, marketing plan development for the department, development of lectures, seminars, courses and events and advertising program accreditation. 3 recommendations available upon requestCreative Sr. at Tribu DDBOctober 2008 - April 2010 (1 year 7 months) Accounts: Credomatic, Bac San José, Sony Ericsson, Universal, Aldesa, Nissan, Universidad Latina, Universidad Americana and Audi. Developing social media strategies and creative strategies, capturing business opportunities and develop creative communication solutions. 1 recommendation available upon requestCreative Sr. at Garnier BBDOApril 2007 - October 2008 (1 year 7 months) Design communication strategies, branding, corporate communications, writing, online communication and implementation of creativity to the following accounts: Banco Nacional, Taco Bell, Dos Pinos, Grupo Roble, Page1
  • 2. Durex, General Electric, Orchestrates Symphonic National, WSPA and GE. Escuela de Creativos Buenos Aires “Workshop: Tendency, Cool hunting and Innovation” Universidad Veritas San José, Costa Rica May 2008 2 recommendations available upon requestCopywriter for British American Tobacco Caribbean and Central America G2 at Jotabequ GreyAugust 2006 - April 2007 (9 months) Copywriting, thinking ideas and brand development for brands such as Dunhill, Lucky Strike, Kent and B&H. BTL strategy developmentProducer Assitant at Punto G at Garabato AnimacionesApril 2006 - July 2006 (4 months) Production assistant at Garabato Animaciones, for the pilot program and filming of the 13 programs of ¨ Point G¨. Point G was a talk show / fiction of 42 minutes that was emitted on wednesday by channel 10 of Córdoba. I also participated in the production of the program Infrarojo that was emitted by Channel 12 on Sundays at midnight. Other general tasks included casting and classification of advertising campaigns for edition. 1 recommendation available upon requestProjectsMamsha: Portafolio de ServiciosJanuary 2010 to PresentMembers:Laura Montero, Federico Rosso MAMSHA has two business lines: management of communication projects to direct clients and outsourcing for advertising agencies. The mode of communication project management for direct customer is based on three main fields: press, advertising and digital (web). Outsourcing to advertising agencies is carried out in three areas: content development strategy, community management and content writing for websites.PublicationsNuevas oportunidades, nuevas exigenciasRevista DIRCOM June 1, 2012Authors: Laura Montero, Federico Rosso Page2
  • 3. LanguagesEnglish (Full professional proficiency)Italian (Professional working proficiency)Portugués (Elementary proficiency)Skills & ExpertiseCreative ServicesStrategic CommunicationsCommunication ResearchCommunication Instructor/TrainerBrand DevelopmentAdvertising Campaign ManagementCopywritingAcademic WritingWeb ContentSocial Media Instructor/TrainerSocial Media StrategiesCommunity ManagementSocial MediaAdvertisingEducationUniversidad Nacional de CordobaPhD, Communication, 2011 - 2013Universidad de Costa RicaMagister, Communication, 2004 - 2008 1 recommendation available upon requestUniversidad Nacional de CórdobaAcademic Research Communication, Advertising, 2006 - 2006Activities and Societies: Participation in the resarch team for the project "La comunicación como riesgo:regímenes de la mirada y modelaciones de los cuerpos en la construcción intersubjetiva de la trama social", Dra.Ludmila Da Silva Catela and Dra. Vanina Papalini. 1 recommendation available upon requestUniversidad Latina de Costa RicaBachelor, Advertising, 2000 - 2003Sociedad Dante AlighieriDiploma, Language, 2000 - 2000Saint Clare Highschool1994 - 1999 Page3
  • 4. Honors and Awards2008• Part of the creative team that made Tribu Saatchi & Saatchi, agency of the year according to ASCAP for thefirst time in the agency’s history.2007• Shortlist on Print Magazine Category, Volcan de Oro Award, ASCAP.• Part of the creative team that made Garnier BBDO become agency of the year, according to ASCAP.2006• Part of the creative team that made Jotabequ, agency of the year according to ASCAP for the first time in theagency’s history.• Scholar holder: Banco Santander-Red de Macrouniversidades, Universidad Nacional de Córdoba (Argentina)Interestsadvertising, developing ideas and web proyects, mamsha, blogging, jazz, cooking, travelling, teaching,academics, social media, learning, jogging, family, friends and enjoying life. Page4
  • 5. Laura MonteroPartner at Mamsha. PhD Candidate at UNC. Head of Department of Advertising at ULACIT.lcmcorrales@gmail.com10 people have recommended Laura "Hemos trabajado con Laura mas de una vez. Laura es atenta al detalle, digiere el concepto del trabajo rapidamente, y lo refleja en su redacción. Es una excelente escritora de copy para sitios web. Entiende que el copy debe de ser corto y conciso. Maneja el uso de keywords y las incluye en su texto de una forma natural. Mis socios en ArteyLogica.com, nuestros clientes y yo estamos contentos con su trabajo y seguiremos contratando a Laura." — Daniel Gavilan, was Lauras client "Laura es una profesional de un alto perfil, tanto a nivel académico como empresarial, capaz de transformar la carrera de mercadeo y publicidad a los más altos estándares y de acuerdo con las nuevas realidades que se están dando con las nuevas tecnologías de información y comunicaciones, además de tener una carrera empresarial exitosa, que complementa con su gran calidad humana y por apoyar causas sociales." — Daniel Martínez, Estudiante, Universidad Latinoamericana de Ciencia y Tecnología, reported to Laura at ULACIT "Almost a year ago Laura gave me the opportunity to work along with her and her team as a Professor in ULACIT. Since then, its been nothing but a pleasure to work with such a dedicated and professional coach, teacher and artist. Shes has done so far an amazing job for the University as well as for Mamsha -her company, and I expect even greater things for her future." — Gabriela Lavagni, Professor, ULACIT (Universidad Latinoamericana de la Ciencia y la Tecnología), reported to Laura at ULACIT "I know Laura as a professional, creative, honest, complete person, of big ethical and moral values. Always updated in his profession and ready to realize the best works. Since student was always excellent, since professional I recommend her absolutely and like Academic Director is the professional one been interested in the achievement of the most competitive academic levels in benefit of the students, his respective families and the companies contractors. MASB" — Marco Antonio Sanabria, worked directly with Laura at ULACIT "Laura es una persona con gran iniciativa y una excelente profesional, responsable y con excelentes valores. Su experiencia, dedicación y orientación a resultados se vieron reflejados en la calidad de su trabajo en los proyectos en que trabajamos juntas. En ella se puede confiar plenamente y disfrutar del trabajo del día a día. Page5
  • 6. Es sólida en sus conocimientos y sabe cómo contribuir desde su expertise al logro de los objetivos empresariales, aportando un gran valor. Su asesoría es altamente recomendable." — Laura Dobarro, RRPP, ASCAP - Asoc Costarricense de Agencias de Publicidad y Empreas de Comunicación, worked with Laura at Tribu DDB "Laura es una profesional en todo sentido de la palabra, tiene disposición, escucha con atención, retroalimenta asertivamente, muy creativa y con mucha sensibilidad para entender la marca. Siempre da más de lo que se espera de ella, es confiable, serena, muy responsable y sumamente respetuosa. Verdaderamente fue un gusto trabajar con ella." — Beatriz Bermúdez, Brand Senior Executive, Garnier BBDO, worked directly with Laura at Garnier BBDO "Lauras creativity and passion for her work make her a pleasure to work with. Outstanding professional with a great attitude at work. She did an awesome job while we worked together at Garnier BBDO. I would choose Laura to be on my team anytime - she is one of the best Creatives I have ever worked with." — Isis Zeledon, Senior Graphic Designer, BBDO Garnier Costa Rica, worked directly with Laura at BBDO "Laura integró mi equipo de trabajo durante la realización del programa televisivo Punto G, desempeñando el rol de asistente de producción. Se desenvolvió con responsabilidad y entusiasmo durante los rodajes, resolviendo las diferentes situaciones que se presentaron de una manera creativa y eficaz. El paso de Laura por la productora, coincidió con el cursado en la Universidad Nacional de Córdoba, y quiero destacar el compromiso que puso en cumplir con el estudio y el trabajo durante ese período. Muy buena compañera y excelente persona, lo que hace que hasta el día de hoy, sigamos teniendo una muy buena relación, así como también con el resto de sus compañeros." — Romina Savary, Productora, Garabato Animaciones, managed Laura at Garabato Animaciones "I recommend Laura Montero as a highly capable and well-trained communication professional. Her personal qualities, training and work experience make her an appropriate person to occupy leading positions in management, production and project administration in all areas of communication." — Anwar Al-Ghassani, Prof. Dr. Anwar Al-Ghassani, University of Costa Rica, taught Laura at Universidad de Costa Rica "Laura es una estudiante responsable y creativa que busca soluciones creativas a los problemas que se le van presentando. Además tiene una excelente formación profesional y mucha iniciativa laboral. Atte." — Eva Da Porta, docente, UNc, taught Laura at Universidad Nacional de CórdobaContact Laura on LinkedIn Page6