Your SlideShare is downloading. ×
Week 4 tv trailers form and conventions
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Week 4 tv trailers form and conventions


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. TV Trailers: Purpose, form and style Cartoon © Benrik Pitch
  • 2. Key questions
    • What is the purpose of a television trailer?
    • What information might they contain?
    • What do we actually expect to see/hear in them?
    • Where do we expect to see them?
    • How are they typically constructed?
  • 3. 1. What is a television trailer and what is their purpose?
      • It’s an advert for a programme or series
      • It should persuade the audience to tune in
      • It’s job is to provide the audience with a ‘flavour’ of what is to come
      • It acts as a ‘promise’ to deliver more of the same – like a ‘contract’ with the audience
      • It raises questions and encourages the audience to want to know the answers
      • It sets up audience expectations
      • It should appeal to the appropriate audience
  • 4. 2. What information might a trailer contain?
    • It should identify the genre, style and content of the show
    • It should introduce the characters, setting and theme
    • It should identify what is familiar about the show
    • It should identify the show’s USP
    • It should identify the scheduling – day, date, time
    • It should promote the brand and the channel
    • It should be clear who the target audience is
  • 5. 3. What do we actually expect to see/hear in them?
    • A variety of clips, often featuring moments of conflict, drama and comedy
    • Genre conventions
    • Music, sound effects and dialogue
    • Voice over
    • On screen text
    • Programme/series ident
    • Channel ident
  • 6. 4. Where do we expect to see them?
    • Trailers are scheduled to reach the widest possible audience
    • They will run between other programmes watched by the target audience
    • They will only be screened on channels owned by the same broadcaster
    • They are repeated regularly throughout a day/week
    • The advertising campaign may feature several different trailers during the build-up to the first episode
  • 7. How are trailers typically constructed?
    • Quite short – from 30 secs to 1 minute 30 secs
    • Range of shot types for variety
    • Clips are often broken up by cutaways to titles
    • Choppy, fast paced editing style (montage)
    • Pace and rhythm important
    • Feature the colours associated with the brand or channel
    • Typical 3 part structure – beginning, middle and end
    • Usually an open narrative
    • Similarities to adverts and music videos
  • 8. A typical reality trailer narrative structure
    • Part 1: Establish and introduce the situation, characters, overall theme. Sets
    • up the main conflict, and what needs to be done to achieve resolution.
    • Anticipation of what is to come, predictions, reactions. Will often include
    • information about the ‘prize’, and how much there is to lose.
    • Part 2: Clips of the situations faced along the way, both failures and
    • successes. Usually will start with one, then lead into the other. Talking heads
    • Included to show emotional responses to the situation. May include outside
    • commentary.
    • Part 3: Finishes with lots of unanswered questions, and reactions, followed by
    • the scheduling information which may be repeated in different ways – both
    • visual and verbal
  • 9. Questions
    • Time the overall sequence
    • Count the number of frame changes
    • How long do shots last?
    • What kinds of transitions are used?
    • What kind of branding is present?
    • Describe the narrative structure
    • How many long, mid or close-ups are used?
    • Describe the overall style of the trailer
    • Describe its overall appeal and effect