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Week 4 tv trailers form and conventions
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Week 4 tv trailers form and conventions

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Transcript

  • 1. TV Trailers: Purpose, form and style Cartoon © Benrik Pitch
  • 2. Key questions
    • What is the purpose of a television trailer?
    • What information might they contain?
    • What do we actually expect to see/hear in them?
    • Where do we expect to see them?
    • How are they typically constructed?
  • 3. 1. What is a television trailer and what is their purpose?
      • It’s an advert for a programme or series
      • It should persuade the audience to tune in
      • It’s job is to provide the audience with a ‘flavour’ of what is to come
      • It acts as a ‘promise’ to deliver more of the same – like a ‘contract’ with the audience
      • It raises questions and encourages the audience to want to know the answers
      • It sets up audience expectations
      • It should appeal to the appropriate audience
  • 4. 2. What information might a trailer contain?
    • It should identify the genre, style and content of the show
    • It should introduce the characters, setting and theme
    • It should identify what is familiar about the show
    • It should identify the show’s USP
    • It should identify the scheduling – day, date, time
    • It should promote the brand and the channel
    • It should be clear who the target audience is
  • 5. 3. What do we actually expect to see/hear in them?
    • A variety of clips, often featuring moments of conflict, drama and comedy
    • Genre conventions
    • Music, sound effects and dialogue
    • Voice over
    • On screen text
    • Programme/series ident
    • Channel ident
  • 6. 4. Where do we expect to see them?
    • Trailers are scheduled to reach the widest possible audience
    • They will run between other programmes watched by the target audience
    • They will only be screened on channels owned by the same broadcaster
    • They are repeated regularly throughout a day/week
    • The advertising campaign may feature several different trailers during the build-up to the first episode
  • 7. How are trailers typically constructed?
    • Quite short – from 30 secs to 1 minute 30 secs
    • Range of shot types for variety
    • Clips are often broken up by cutaways to titles
    • Choppy, fast paced editing style (montage)
    • Pace and rhythm important
    • Feature the colours associated with the brand or channel
    • Typical 3 part structure – beginning, middle and end
    • Usually an open narrative
    • Similarities to adverts and music videos
  • 8. A typical reality trailer narrative structure
    • Part 1: Establish and introduce the situation, characters, overall theme. Sets
    • up the main conflict, and what needs to be done to achieve resolution.
    • Anticipation of what is to come, predictions, reactions. Will often include
    • information about the ‘prize’, and how much there is to lose.
    • Part 2: Clips of the situations faced along the way, both failures and
    • successes. Usually will start with one, then lead into the other. Talking heads
    • Included to show emotional responses to the situation. May include outside
    • commentary.
    • Part 3: Finishes with lots of unanswered questions, and reactions, followed by
    • the scheduling information which may be repeated in different ways – both
    • visual and verbal
  • 9. Questions
    • Time the overall sequence
    • Count the number of frame changes
    • How long do shots last?
    • What kinds of transitions are used?
    • What kind of branding is present?
    • Describe the narrative structure
    • How many long, mid or close-ups are used?
    • Describe the overall style of the trailer
    • Describe its overall appeal and effect

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