Revision uk film and the hollywood context

Section B exam prep UK film industry and the context of Hollywood

What is a British film?
A setting in the UK? or
A focus on British people abroad?
A predominantly British cast?
A storyline about some aspect of British life?
Based on the work of a British author?

The importance of a national film industry
Significant returns for the UK economy through film making, inward investment, film exhibition, DVD rentals and sales, film exports
The UK Film Council estimates that a successful Brit film will make up to 70% of its revenue outside the UK

Question
If a film addresses a domestic audience about culturally specific themes, is it likely to find wider distribution difficult?
Will non British people want to see the film?
What significant advantage do British filmmakers have over European filmmakers?

British Cinema and Hollywood
British film production companies have co-production and distribution with Hollywood studios
‘ British’ films can be funded and distributed by US companies
Decisions on which British films to produce and how to market them are often based on the tastes of both domestic and American audiences

Hollywood – a brief overview
Hollywood is built around studios
Companies who aim to make money from films
Why are Hollywood blockbuster movies so successful?

The Challenge of Hollywood
In general Hollywood has been able to continually re-invent itself by responding to a changing marketplace and taking advantage of new opportunities offered by new technologies

Recent British Cinema
British film has become more confident in expanding its range to include a wider cross-section of ethnic groupings, gender groupings and cultural groupings
Promoting diversity and offering a more representative and inclusive national identity
Slumdog is a recent example!

Slumdog Millionaire
2008
Funded by Film4
Co-production with Celador and Pathe
Directed by Danny Boyle
Budget $15,000,000

A distinctive cinema?
180 million tickets sold yearly
Inward investment to improve the cinemagoing experience
80% of admissions come out of mainstream American distributors
British ‘themes’ and values

Hollywood realised that there is serious money to be made in international distribution so they invest heavily
They retain the rights to their films so secure profits for many years
British film industry is production led whereby distribution is usually through an American company
Any money made is not going back into the British film industry
‘ Cottage’ industry – films made locally by local people
UK Production and US distribution

More challenges
British film industry unable to respond to increasing audience demand
Hollywood has diversified and strengthened to develop links with other media and delivery platforms creating vast media empires
Global market at $63 billion in 2003
US takes 80% of this global market

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Revision uk film and the hollywood context

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