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Revision   uk film and the hollywood context Revision uk film and the hollywood context Presentation Transcript

  • Section B exam prep UK film industry and the context of Hollywood
  • What is a British film?
    • A setting in the UK? or
    • A focus on British people abroad?
    • A predominantly British cast?
    • A storyline about some aspect of British life?
    • Based on the work of a British author?
  • The importance of a national film industry
    • Significant returns for the UK economy through film making, inward investment, film exhibition, DVD rentals and sales, film exports
    • The UK Film Council estimates that a successful Brit film will make up to 70% of its revenue outside the UK
    View slide
  • Question
    • If a film addresses a domestic audience about culturally specific themes, is it likely to find wider distribution difficult?
    • Will non British people want to see the film?
    • What significant advantage do British filmmakers have over European filmmakers?
    View slide
  • British Cinema and Hollywood
    • British film production companies have co-production and distribution with Hollywood studios
    • ‘ British’ films can be funded and distributed by US companies
    • Decisions on which British films to produce and how to market them are often based on the tastes of both domestic and American audiences
  • Hollywood – a brief overview
    • Hollywood is built around studios
    • Companies who aim to make money from films
    • Why are Hollywood blockbuster movies so successful?
  • The Challenge of Hollywood
    • In general Hollywood has been able to continually re-invent itself by responding to a changing marketplace and taking advantage of new opportunities offered by new technologies
  • Recent British Cinema
    • British film has become more confident in expanding its range to include a wider cross-section of ethnic groupings, gender groupings and cultural groupings
    • Promoting diversity and offering a more representative and inclusive national identity
    • Slumdog is a recent example!
  • Slumdog Millionaire
    • 2008
    • Funded by Film4
    • Co-production with Celador and Pathe
    • Directed by Danny Boyle
    • Budget $15,000,000
  • A distinctive cinema?
    • 180 million tickets sold yearly
    • Inward investment to improve the cinemagoing experience
    • 80% of admissions come out of mainstream American distributors
    • British ‘themes’ and values
    • Hollywood realised that there is serious money to be made in international distribution so they invest heavily
    • They retain the rights to their films so secure profits for many years
    • British film industry is production led whereby distribution is usually through an American company
    • Any money made is not going back into the British film industry
    • ‘ Cottage’ industry – films made locally by local people
    UK Production and US distribution
  • More challenges
    • British film industry unable to respond to increasing audience demand
    • Hollywood has diversified and strengthened to develop links with other media and delivery platforms creating vast media empires
    • Global market at $63 billion in 2003
    • US takes 80% of this global market