Revision technology, audiences & institutions


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Revision technology, audiences & institutions

  1. 1. Section B exam prep New technologies: audiences and institutions
  2. 2. Supply and Demand <ul><li>Why do you go to the cinema? </li></ul><ul><li>What other options are available to you if you want to see a film? </li></ul><ul><li>What are the pros and cons of these options? </li></ul><ul><li>So why do you still go to the cinema?! </li></ul>
  3. 3. Changing patterns of consumption <ul><li>Young people are increasingly watch films on small screens using various models of DVD players </li></ul><ul><li>Cinema admissions in Britain fell by 4% in 2005 and US box-office by 9% </li></ul><ul><li>Trend towards home consumption began in the 1960s when studios realised they could use television to show films long after they had passed their sell-by date in the cinema </li></ul>
  4. 4. VHS to DVD to BLU-RAY <ul><li>1970s VHS was introduced </li></ul><ul><li>1980s satellite was introduced </li></ul><ul><li>DVDs have pushed VHS out of the home </li></ul><ul><li>Significant advantages of DVD over VHS </li></ul><ul><li>Now Blu-ray’s take-over from DVD has begun </li></ul><ul><li>Advantages and disadvantages on audiences and institutions? </li></ul>
  5. 5. New technologies and the consumer <ul><li>An improved overall experience as a result of better sound and images reproduction </li></ul><ul><li>A heightened emotional experience as a result of a stronger sense of empathy with characters who in some way seem more real </li></ul><ul><li>Enhanced spectacle </li></ul><ul><li>Improved ease of access </li></ul><ul><li>New, easier and intensified ways of using film to pleasure themselves e.g. IMAX </li></ul><ul><li>Enhanced intellectual experience </li></ul><ul><li>The chance for new, ever cheaper and more compact devices to make films for themselves </li></ul>
  6. 6. New technologies and the cinema experience <ul><li>New technologies have always added to the cinema experience </li></ul><ul><li>The size/quality of the spectacle have been enhanced </li></ul><ul><li>Some audiences don’t necessarily want ‘spectacle’ </li></ul><ul><li>But High Concept films are squeezing out more serious adult dramas </li></ul><ul><li>They make more profits for cinemas </li></ul>
  7. 7. New technologies and the film industry <ul><li>The chance to repackage and resell old products, esp cult films, thereby establishing a new audience base for an old product </li></ul><ul><li>An opportunity to place products for sale in a new ‘window’ thereby lengthening the commercial life of each film </li></ul><ul><li>The chance to encourage multiple purchases of essentially the same product </li></ul><ul><li>A means of still managing to make profit on films that initially perform poorly at the box office </li></ul>
  8. 8. Synergy <ul><li>Massive corporations may be able to: </li></ul><ul><li>Publicise and advertise their films via their own print, sound and visual media arms </li></ul><ul><li>Put out associated books and music, again from within their own organisation </li></ul><ul><li>Screen their films via their own various TV and cinema outlets </li></ul>
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