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Revision technology, audiences & institutions


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  • 1. Section B exam prep New technologies: audiences and institutions
  • 2. Supply and Demand
    • Why do you go to the cinema?
    • What other options are available to you if you want to see a film?
    • What are the pros and cons of these options?
    • So why do you still go to the cinema?!
  • 3. Changing patterns of consumption
    • Young people are increasingly watch films on small screens using various models of DVD players
    • Cinema admissions in Britain fell by 4% in 2005 and US box-office by 9%
    • Trend towards home consumption began in the 1960s when studios realised they could use television to show films long after they had passed their sell-by date in the cinema
  • 4. VHS to DVD to BLU-RAY
    • 1970s VHS was introduced
    • 1980s satellite was introduced
    • DVDs have pushed VHS out of the home
    • Significant advantages of DVD over VHS
    • Now Blu-ray’s take-over from DVD has begun
    • Advantages and disadvantages on audiences and institutions?
  • 5. New technologies and the consumer
    • An improved overall experience as a result of better sound and images reproduction
    • A heightened emotional experience as a result of a stronger sense of empathy with characters who in some way seem more real
    • Enhanced spectacle
    • Improved ease of access
    • New, easier and intensified ways of using film to pleasure themselves e.g. IMAX
    • Enhanced intellectual experience
    • The chance for new, ever cheaper and more compact devices to make films for themselves
  • 6. New technologies and the cinema experience
    • New technologies have always added to the cinema experience
    • The size/quality of the spectacle have been enhanced
    • Some audiences don’t necessarily want ‘spectacle’
    • But High Concept films are squeezing out more serious adult dramas
    • They make more profits for cinemas
  • 7. New technologies and the film industry
    • The chance to repackage and resell old products, esp cult films, thereby establishing a new audience base for an old product
    • An opportunity to place products for sale in a new ‘window’ thereby lengthening the commercial life of each film
    • The chance to encourage multiple purchases of essentially the same product
    • A means of still managing to make profit on films that initially perform poorly at the box office
  • 8. Synergy
    • Massive corporations may be able to:
    • Publicise and advertise their films via their own print, sound and visual media arms
    • Put out associated books and music, again from within their own organisation
    • Screen their films via their own various TV and cinema outlets