Revision key concept areas broken down

G322: Key Media Concepts Exam The Film Industry (Audiences and Institutions)

The 7 key concept areas
The issues raised by media ownership in contemporary media practice
The importance of cross media convergence and synergy in production, distribution and marketing
The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange
The significance of proliferation in hardware and content for institutions and audiences
The importance of technological convergence for institutions and audiences
The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions
The ways in which your own experiences of film consumption illustrate wider patterns and trends of audience behaviour.

Important Terminology
Synergy
Convergence
Cross media convergence
Technological convergence
Media Conglomerate

The issues raised by media ownership in contemporary media practice
What are the issues in the film industry?
Social Influence; audience reception
Bias; specific genres and cultures
Dominance of industry; Hollywood vs the world
Money$$$$$$$

The importance of cross media convergence and synergy in production, distribution and marketing
In media economics, synergy is the promotion and sale of a product (and all its versions) throughout the various subsidiaries of a media conglomerate, e.g. films, soundtracks or video games.
Walt Disney pioneered synergistic marketing techniques in the 1930s by granting dozens of firms the right to use his Mickey Mouse character in products and ads, and continued to market Disney media through licensing arrangements.

Synergy in Film:
20 th Century Fox, produces,
distributes and markets films
Owned by News Corporation..
Which is Owned by Rupert Murdoch…
Who owns: Sky, News International, Harper Collins, MySpace
What does all this mean????

The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange
The Digital Age

The significance of proliferation in hardware and content for institutions and audiences
Impact of Digital Technology
Downloading – itunes, ipod,
Digital Piracy – DVD’s, filesharing
Social networking sites - marketing
Accessibility – everywhere??
Control – industry/audiences

The importance of technological convergence for institutions and audiences
What does convergence mean and why is it important?
When two or more technologies come together to create a new technology.
Audiences: Everything in one product
Institutions: Audiences tied to one product

The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions
Hollywood dominance
Appeal
Money $$ vs ££
Cultural Values/Influence (sci-fi/ westerns)
Good vs Evil

The ways in which your own experiences of film consumption illustrate wider patterns and trends of audience behaviour.
How do you consume films??

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Revision key concept areas broken down

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Revision key concept areas broken down — Presentation Transcript