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Rakhi Audience profiles

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    Rakhi Audience profiles Rakhi Audience profiles Presentation Transcript

    • Audience Profiles
    • Core Audience • Female – as our lead character is female, women may initially relate to her more • Aged 16-24 – the largest group of cinema goers and also the age group represented in our film • Mainly British audiences – our film explores British teen culture featuring a realistic range of races and ethnicities • Attracted to the film’s representation of her culture and the realistic, gritty exploration through the unusual genre of black comedy
    • Interested in films, TV and music, fan of ‘Heathers’ and ‘Skins’. Fan of coming of age films and gritty less popular genres such as thriller or black comedy rather than light-hearted blockbusters like action/adventure films. Likes to stream films online. A regular cinema goer and probably also a student. Enjoys a typical young adult social life,drinks alcohol and attends parties with her friends and will relate to the themes explored.
    • Secondary Audience 1• Males aged 16-24, they would be interested because they could empathise with several characters and may be intrigued by our attractive protagonist• British audiences again, young male adults living outside Britain may not identify with the youth culture portrayed• Like the core audience they might be compelled by the idea of a teen drama with a dark comedic twist
    • Secondary Audience 2• Parents, wanting to reminisce about their youth and find out what their children might get up to• Both genders and mainly people living in Britain, as they will be most concerned with the activities of teenagers living in Britain• They will also be attracted by the grittiness and realism of the film
    • General Audience• Our film would be marketed at a national audience as we aim to portray modern British culture without much stereotypical UK iconography which may not appeal so much to foreign audiences but would especially interest British citizens of all ethnicities• The genre of black comedy is a niche one, hence our film could be classed as indie, however, teen dramas are very popular, and we hope the themes of coming of age, teen culture and revenge have a broader appeal
    • General Audience• Our film would be marketed at a national audience as we aim to portray modern British culture without much stereotypical UK iconography which may not appeal so much to foreign audiences but would especially interest British citizens of all ethnicities• The genre of black comedy is a niche one, hence our film could be classed as indie, however, teen dramas are very popular, and we hope the themes of coming of age, teen culture and revenge have a broader appeal