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Taking influence from Beyoncé’s website, we changed our
banner from buttons to just plain text to make it look
Also, when scrolled over, the text changes from black to
red, in keeping with the band’s main colours.
This was created through Wix, an is an example of how
Wix was very beneficial: this effect was easily created
through selecting the text and editing the
properties, which would have taken a lot longer to do
had we needed to code this using HTML.
We again took influence from Beyonce for this
feature, she has 30 second teaser videos for each
new song available on the website.
Our artist would be much less well known, and so
to raise awareness of the new single, we decided
to have it play automatically.
This was another advantage of Wix; we found that
this was already a possible feature from the
website. We added a pause button in case users
found the audio irritating. This again was possible
due to the pre-existing features on wix.
To try and make our website as interactive as possible, we
made pages for our artist on
facebook, twitter, instagram, tumblr and pinterest. We
added hyperlinks to the images of the relevant social
media icon, which was made easy by Wix because
again we did not have to code anything.
To again further the interactivity of our campaign, we
ensured that the links ran not only from our website to
these social media pages, but from one another as
well. This meant that we could share content across
these platforms and fully harness the opportunities
provided by web 2.0.
From the beginning of making our website, we
keen to make it as interactive as possible. For
this reason, we made it possible to comment on
most posts, activities and threads via Facebook
and other popular accounts. However, this was
not an option provided by Java-based Wix. For
this reason, we had to use HTML code to add
this feature to our website.
To make it even more interactive, we wanted to have our twitter
stream on the home page, as we thought users would be more
likely to follow our account if they could see the type of content
they could expect. Again however, this was not a feature offered by
WIX. Fortunately, we managed to find a pre-made widget with
HTML code online that we could use to accomplish this.