AA18

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AA18

  1. 1. Aims <ul><li>To be familiar with the layout of a film poster </li></ul><ul><li>To be familiar with a range of conventions film posters use </li></ul><ul><li>SEAL/PLTS: To be effective participators </li></ul>
  2. 2. Jigsaw <ul><li>Take the jigsaw pieces and try to arrange them into a well-known film poster. </li></ul><ul><li>In your groups, decide on five features that you think are the most important for a film poster to have. </li></ul><ul><li>Why do you think this? </li></ul>
  3. 4. Star billing - big Hollywood name Tagline Film’s title 2 nd Star billing Includes binary opposites Themed Language Billing block Film’s website Main focal image Conventional layout Stylised typography Represents the film’s conflict Includes genre conventions Introduces main characters and setting Clear sense of the target audience Provides a sense of the film’s production values Aims to broaden the film’s appeal and reach Purpose of a film poster Conventions of a film poster
  4. 5. Flames graphic – natural elements Star billing - big Hollywood name Burning mythical walled city - CGI Dressed like a warrior, a historical figure on a quest Supernatural destructive force Spear as weapon Frame within a frame, digital effects Strong, direct Tagline Film’s title Well known US TV/film actor Beautiful ‘princess’ to rescue from the flames Language -associations with magic/demons Fighting the elements Vast, dark landscape Institutional info Film’s website White male hero/protagonist Conventional layout Glossy Hollywood look; high production values Brave, determined – looking ahead Historical style typography, bold white contrast
  5. 6. Conclusions <ul><li>The film’s genre conventions are made really obvious </li></ul><ul><li>Representation of gender reinforces social norms </li></ul><ul><li>Constructs the film as obviously ‘Hollywood’ in terms of its institutional context - use of CGI and high production values suggests big budget/ High Concept </li></ul><ul><li>The film has a main star, Nicholas Cage; he has status in the industry and good associations already with the genre </li></ul><ul><li>Ron Perlman provides wider interest so broadening the audience appeal </li></ul><ul><li>The film is being sold via its genre, its look and style, its actors and its promise of violent conflict </li></ul><ul><li>It therefore offers a high level of appeal to </li></ul><ul><li>men </li></ul><ul><li>fans of the action-adventure genre </li></ul><ul><li>fans of Nicholas Cage </li></ul><ul><li>fans of high concept, epic Hollywood films </li></ul><ul><li>8. As a result of the above, it is likely that this film will offer good marketability/playability to its distributor </li></ul>
  6. 7. Task <ul><li>In your groups, select one of the film posters and stick it on to the sugar paper. </li></ul><ul><li>You need to textually analyse at least 10 things on the film posters – refer to the conventions on film posters sheet. </li></ul><ul><li>Each person in the group needs to write at least two points. </li></ul><ul><li>Remember denotation and connotation . </li></ul>
  7. 12. Presenting <ul><li>You must now give feedback on at least five of the points you have analysed to the rest of the class. </li></ul>
  8. 13. Reviewing the Aims <ul><li>To be familiar with the layout of a film poster </li></ul><ul><li>To be familiar with a range of conventions film posters use </li></ul><ul><li>SEAL/PLTS: To be effective participators </li></ul>

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