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AA16 AA16 Presentation Transcript

  • Aims
    • To be familiar with the codes and conventions of film trailers
    • SEAL/PLTS: To be independent enquirers
  • Film Trailers
    • Are film trailers:
      • Advertising?
      • Publicity?
      • Promotion?
    • Why do you think this?
  • What is a Film Trailer?
    • What is the purpose of film trailers?
    • What information might they contain?
    • What else do we expect to see in them?
    • Where do we expect to see them?
  • Film Trailer Codes and Conventions
    • In small groups, come up with a list (up to 10) of conventions that film trailers contain.
  • Film Trailer Codes and Conventions
    • Voice over
    • Release date
    • Reviews
    • Title of film
    • Actors/actresses
    • Between 7–9 key scenes from the film
    • Music
    • SFX
    • Montage editing
    • Institutional details – cast, crew, production company…
  • Recognising Conventions
    • Watch the following trailers and fill out the sheet.
    • What conventions of action-adventure films do you recognise?
    CHARACTERS SETTING COSTUME/ PROPS SITUATIONS/ EVENTS/PLOT TRAILER FILM 1
  • How Effective are Film Trailers?
    • Pick one of the film trailers seen in today's lesson.
    • Write a short paragraph stating who the target audience was and how effective the trailer was in terms of getting an audience interested to watch it.
    • Extension: Try applying an audience theory: uses and gratifications, Maslow’s hierarchy of needs or Dyer’s entertainment and utopia theory.
  • Satisfying Our Needs
    • The ‘Four Needs’ (or ‘Uses and Gratifications’) theory by Blumler and Katz suggests that audiences use the media in four different ways.
      • Entertainment and diversion : to find personal pleasure and enjoyment; emotional release from everyday life and its problems.
      • Surveillance and information: to learn about the world, new experiences, other people; to satisfy curiosity; acquire new knowledge.
      • Personal relationships: to enhance and explore relationships with other people, find companionship or substitute friendships on screen.
      • Personal identity: to find support and reinforcement for one’s values and beliefs; to help understand oneself; to help explore one’s own identity.
    • How far might these explain the popularity of action-adventure with audiences?
  • Reviewing the Aims
    • To be familiar with the codes and conventions of film trailers
    • SEAL/PLTS: To be independent enquirers