AA13

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AA13

  1. 1. Aims <ul><li>To be clear about the filmmaking process </li></ul><ul><li>To gain an understanding of how films are advertised/marketed </li></ul><ul><li>SEAL/PLTS: To be able to work in a group </li></ul>
  2. 2. Loop Cards <ul><li>You have a card. </li></ul><ul><li>Someone will read from the right-hand side of the card – a question. </li></ul><ul><li>Whoever thinks they have the correct answer reads from the left-hand side. </li></ul><ul><li>If correct, they then read their question out and so on until each student has had a go. </li></ul>
  3. 3. The Filmmaking Process
  4. 4. Film making process <ul><li>Pre-production: Planning, scripting, getting cast and crew together, getting funding </li></ul><ul><li>Production: Filming </li></ul><ul><li>Post-production: Editing, special effects, sound effects, grading </li></ul><ul><li>Distribution: the film is marketed and released onto different platforms (cinema, internet, blu-ray, TV) </li></ul><ul><li>Exhibition: the process of screening the film for the audience to consume (how, when and where) </li></ul>
  5. 5. Ways of Marketing… <ul><li>A marketing campaign for a film is divided </li></ul><ul><li>into three areas: </li></ul><ul><li>Advertising – paid-for space (TV, Internet, cinema, billboard) </li></ul><ul><li>Publicity – organised events/acts to promote the film (premieres, interviews, reviews) </li></ul><ul><li>Promotion – promoting your film through other areas (synergy, merchandising) </li></ul>
  6. 6. In Groups <ul><li>Research how films are advertised/marketed. </li></ul><ul><li>Pick one of the following films and find out what other media platforms it uses (print, web, other moving image media). </li></ul><ul><li>What other products are attached to the film (merchandise, spin-offs, promotional material and so on)? </li></ul>
  7. 7. Films <ul><li>A-Team </li></ul><ul><li>Harry Potter: Deathly Hallows </li></ul><ul><li>Predators </li></ul><ul><li>Avatar </li></ul><ul><li>Iron Man 2 </li></ul>
  8. 8. To Finish <ul><li>Share what strategies were used by the distributor to gain more awareness about your chosen film. </li></ul><ul><li>What strategies are suitable for your own film? </li></ul>
  9. 9. Reviewing the Aims <ul><li>To be clear about the filmmaking process </li></ul><ul><li>To gain an understanding of how films are advertised/marketed </li></ul><ul><li>SEAL/PLTS: To be able to work in a group </li></ul>

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