3. Who Watches Crime Dramas and Why?


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3. Who Watches Crime Dramas and Why?

  1. 1. Who watches Crime Dramas? And why? The Audience
  2. 2. Audience: demographics <ul><li>Demographics is one way of dividing up the audience into certain groups. Each group is assumed to have similar ideas and interests. Marketers use this idea of demographic groups to target advertising and promotion. </li></ul><ul><li>What is your own personal demographic? </li></ul><ul><ul><li>Gender: </li></ul></ul><ul><ul><li>Age: </li></ul></ul><ul><ul><li>Occupation: </li></ul></ul><ul><ul><li>Region: </li></ul></ul><ul><ul><li>Ethnicity: </li></ul></ul><ul><ul><li>Any other key aspects? </li></ul></ul>
  3. 3. Audience: psychographics Psychographics is less about facts such as your age, and more about attitudes and values. The audience can be divided up into categories like: Survivors: who like security and routine Social climbers: who like material wealth and status symbols Care givers: who believe in ‘caring and sharing’ Explorers: who are interested in personal growth and social change Which one are YOU?
  4. 4. Demographics and psychographic profiles <ul><li>Profile a typical TV crime drama fan, and explain why you think a typical fan would be like this. </li></ul><ul><li>Demographics: gender; age / stage; occupation; region; ethnicity; any other key aspects? </li></ul><ul><li>2. Psychographics: survivors, climbers, care givers, explorers? </li></ul>
  5. 5. Niche marketing <ul><li>Not all TV Crime dramas are aimed at exactly the same audience groups. Some are aimed more at younger people, some at older people, some are more gritty and disturbing, while others are more reassuring. Audience groups can overlap too. </li></ul>Luther CSI Miami Sherlock Holmes
  6. 6. What kind of people would watch these? <ul><li>1. Heartbeat : set back in the 1960s. It features a young police officer and his wife. They work in a rural village in Yorkshire. Small crimes, warm-hearted, family fun. </li></ul><ul><li>2. Dexter : about a psychopath in Miami who works for the police department, but is also a serial killer. Lots of grisly scenes of murder and death. </li></ul><ul><li>3. Rastamouse: an animated series featuring a crime-fighting mouse and his friends, Zoomer and Scratchy, solving lots of cheese-related crimes. </li></ul>
  7. 7. Matching the target audience to the programme <ul><li>Look at the article summarising the new TV crime dramas coming to TV in 2011-2012. </li></ul><ul><li>Try to work out what kind of people (demographics and psychographics) might like each programme. </li></ul><ul><li>http://www.crimetimepreview.com/2011/01/2011s-brand-new-tv-crime-dramas-and.html </li></ul>
  8. 8. Repetition and variation <ul><li>All TV crime drama series have to have certain things to be a TV crime drama – they repeat the key elements of a crime, a crime-solver, a criminal and a victim. But they also each need something new or different – a spin to make audiences want to watch them – some variation. </li></ul><ul><li>Steve Neale in his work on genre theory, discussed how this tension between repetition of genre elements and variation (changing genre elements, adding new elements) is what keeps programmes fresh. </li></ul>
  9. 9. Genres and sub-genres <ul><li>Within the main genre of crime dramas, there can be lots of different types or </li></ul><ul><li>sub-genres . </li></ul>Crime Dramas Forensics e.g. CSI, The Body Farm Private detectives e.g. Sherlock Holmes, Poirot, Miss Marple Police procedural e.g. Prime Suspect, Law and Order
  10. 10. Genres and hybrids <ul><li>Within TV Crime Drama there can also be hybrids, where the programme is mixture of different genres. </li></ul><ul><li>For example Life on Mars takes elements of Crime Drama and elements of Science Fiction and mixes these together. This makes Life on Mars a hybrid genre programme. </li></ul><ul><li>The Bill took elements from TV crime drama and elements from soap operas, making it a hybrid genre. </li></ul>
  11. 11. Genres, sub-genres and hybrids <ul><li>Watch this clip of Life on Mars </li></ul><ul><li>http:// www.youtube.com/watch?v = fhffuKpgVyM </li></ul><ul><li>What typical crime drama elements does it have? </li></ul><ul><li>What typical sci-fi elements does it have? </li></ul>
  12. 12. Uses and gratifications theory <ul><li>Blumler and Katz’s theory suggests that we choose to watch certain programmes because it satisfies a need – we USE a programme to GRATIFY or please ourselves. </li></ul><ul><li>They identified four main uses and gratifications: </li></ul><ul><ul><li>Entertainment and diversion – taking you away from your own problems and your own world for a while – escapism </li></ul></ul><ul><ul><li>Surveillance and information – helping you to get knowledge about the world and how it works </li></ul></ul><ul><ul><li>Personal identity – comparing yourself to characters on the TV – what would you do in that situation. How would you behave? Would you be as brave? As foolhardy? </li></ul></ul><ul><ul><li>Personal companionship – getting involved with the characters as if they are real, wanting to find out what happens in their lives; also having something to talk about with other people – ‘did you see that last night …’ conversations. </li></ul></ul>
  13. 13. Uses and Gratifications <ul><li>Match the programmes with a Use and Gratification. Some may fit more than one use. </li></ul><ul><li>The News Information </li></ul><ul><li>Scott and Bailey </li></ul><ul><li>Eastenders </li></ul><ul><li>The One Show Diversion </li></ul><ul><li>Undercover Boss </li></ul><ul><li>Dr Who </li></ul><ul><li>Rastamouse </li></ul><ul><li>Animal Kingdom Identity </li></ul><ul><li>Holby City </li></ul><ul><li>Mock the Week </li></ul><ul><li>X Factor </li></ul><ul><li>Horrible Histories Companionship </li></ul>
  14. 14. Uses and Grats in Crime Dramas <ul><li>TV Crime Dramas can fulfil various uses and gratifications. </li></ul><ul><ul><li>Entertainment and diversion – involving you in trying to solve the crime and the suspense of trying to work out who did it. Most of us are not involved in crimes or police work, so for us it is a brain-teaser and an escape from our own lives. They also offer action sequences like fights or car chases which are exciting and gripping. </li></ul></ul><ul><ul><li>Surveillance and information – can give us information about how the police work, how courts work, how forensic science works. May give us insight into criminal underworlds and places we don’t normally go. </li></ul></ul><ul><ul><li>Personal identity – we can compare ourselves to the hero, wondering whether we would spot the clue, or if we would confront the killer; or compare ourselves to the victim – would we get into the car with a stranger? </li></ul></ul><ul><ul><li>Personal companionship – getting to know the characters, enjoying their banter and running jokes, wanting to see how they react in new situations, wondering if their friendships or marriage will survive. Talking about the programme with friends. </li></ul></ul>
  15. 15. Uses and Grats in Crime Dramas <ul><li>Watch this trailer for Case Histories </li></ul><ul><li>http:// www.youtube.com/watch?v = EdVvxgMDfag </li></ul><ul><li>How does the trailer suggest the programme might offer the audience Uses and Gratifications? </li></ul><ul><ul><li>Entertainment </li></ul></ul><ul><ul><li>Information </li></ul></ul><ul><ul><li>Identity </li></ul></ul><ul><ul><li>Companionship </li></ul></ul>
  16. 16. Summary <ul><li>Write a summary using these words: </li></ul><ul><ul><li>Target audience, sub-genre, uses and gratifications </li></ul></ul><ul><li>Try to include these words too: </li></ul><ul><ul><li>Psychographic, demographic, hybrids, repetition, variation, information, diversion, identity, companionship </li></ul></ul><ul><li>Teaching TV Crime Drama www.devonldp.org </li></ul>