FACEBOOK
The role of the platform
Digital Marketing
Group A
Andrea Arenas
Estevam Sa da Bandeira
Hugo Latorre
Leticia Salama
Matthias Holland-Cunz
Natalie Jadalla
Paola Martinez
Tomas Junquera

Facebook …. has 200 million active users.
Social network service.
Male
February 4th 2004, Cambridge Massachusetts
facebook@leadingcompanyontheindustry.com
Not available
HQ in Palo Alto California, & Intl at Dublin, Ireland
Global
Soon, developing other communication programs
• I speak 51 languages
Harvard Business School
• 100 million users log on to
Facebook at least once each day
Revenues 300 million USD
•I do not guarantee that the User 700 employees worldwide
Content you post on the Site will Private company
not be viewed by unauthorized
persons
Youngest Billionaire: Mark Zuckerberg, founder is the world's youngest billionaire
Facebook: The platform Group A May 2009

Facebook is.... Shining like a star
Competitors Financing
Li Ka-Shing Microsoft
$60 K USD $240 K USD
BUY
Facebook: The platform Group A May 2009

How is Facebook currently monetizing their business model?
Facebook: The platform Group A May 2009

2007 Regular Ads
Users are
accustomed to
Advertising Revenues Impressions and Clicks
these Ads,
Banners
resulting on a
Links
limited revenue
150 M usd
platform
How are you currently
monetizing your
2008 Revenue believed to be around 300 million
business model?
(100% increase from 2007)
2008
2007
-Groups
- Gifts
- Sponsors
Traditional Ads Interactive Marketing
Facebook: The platform Group A May 2009

Group Event Success-story
It is hard to attract some advertisers,
however there are many success
stories around. PR agents find the
platform as a great tool to reach
target people, one of them is Kai
Wang.
- Real Story-
Facebook: The platform Group A May 2009

Imagine you are preparing a presentation to potential investors,
?
Which other monetization opportunities would you highlight?
Facebook: The platform Group A May 2009

Data commonly available Uncommon data
Interactive Feedback:
- Age
Micro - Location - Work history
Segmentation - Gender - Relationship status
- Political learnings
Monetization
opportunities to .
highlight
Users as
brand
ambassadors Send a Gucci bag to I can recommend you Take the Honda Civic
your friends some Tours in Paris Challenge
Facebook expects to have more revenues in applications than in ads.
Facebook: The platform Group A May 2009

Facebook
Polls
Monetization
opportunities to
highlight
Facebook announces incentive fund for application developers
Facebook
Funding
Competition Money
Facebook: The platform Group A May 2009

Electra, I'm getting married!!!!!.
Electra has changed her status and now she is in a Relationship
Related Marketing
Facebook: The platform Group A May 2009

How would you keep the balance between both your
growth strategy and monetization strategy?
Facebook: The platform Group A May 2009

Broaden product line
Use Global Power and Local
(Acquisitions) while being
Know-how
faster to the Market
Balance between
growth and
monetization
strategy
Long-Tail Strategy on
Outside Developers
Advertisers
Facebook: The platform Group A May 2009

Facebook: The platform Group A May 2009

THANK YOU!
Facebook: The platform Group A May 2009