Greetings Board of DirectorsAs we have just witness the tools we use to listen to music has changed significantly. Consequently, the tools that we use to educate our children have changed also. My name is LaTonya Simmons and I am here to share with you a new and innovative way of learning with iPods, a small, slim, sleek device packed with endless learning opportunities.
Every year since iPods have hit the scene they have presented a new model or generation of a previous model. The anticipation keeps Apple’s customers in suspense. Applehas used a variety of advertising tools to promote its line of iPods. The advertising include television and radio commercials, print ads, the internet, celebrity spokesman and women.
Early adopters of iPods progressed through the five stages of The Innovation Decision Process rather quickly and will continue this trend as iPod continues to present new and improved versions of iPods.
iPods -Walden University EDUC 7101
Big and Bulkythatis OUT<br />Third picture: http://www.pocketcalculatorshow.com/boombox/decline1.html<br />
Slim and Sleek that is IN<br />Pictures from; http://support.apple.com/kb/ht1353<br />
The Innovation- Decision Process<br />Knowledge<br />First exposure to the <br />innovation but lack <br /> sufficient information<br />Confirmation<br />Final decision is made<br />whether to continue<br />using the innovation<br />Decision<br />Pros and cons are <br />determined and from that <br />the innovation will be <br />rejected or adopted.<br />2001<br />1992<br />2003<br />2007<br />2008<br />Persuasion<br />An interest has <br />sparked and now <br />information is actively <br />seek.<br />Implementation<br />The usefulness is <br />determined and more <br />information may be needed.<br />Click on each dot for a link with more information<br />
The iGeneration<br />Picture Retrieved from: http://www.google.com/imgres?imgurl=http://www.webtvwire.com<br />Posted in: Advertising, Apple Mobile Video News by Chris Tew on April 7, 2007 <br />
Intended Audience<br />Photographer graurrazvanionut – business man, Photographer: ArvindBalaraman- school boy, Photographer: Andy Newson all pulled from http://www.freedigitalphotos.net/<br />
The Need for iPods in Elementary<br />Engagement is KEY<br />Pictures retrieved from: http://blogs.scholastic.com/classroom_solutions/2010/01/ipod-invasion-energizing-your-students-about-the-use-of-ipods.html<br />
Innovators and Early Adopters in the field of Early Childhood Education<br />Picture retrieved from: askpang.typepad.com/.../04/microniche_mark.html <br />
Laggards<br />Imagine by Laura Clark retrieved from <br />http://www.dailymail.co.uk/news/article-1169085/Schools-pay-18million-compensation-injured-teachers-ONE-year.html#ixzz0urTZVRp7<br />
Decentralized Approach<br />Picture retrieved from: www.lifeinamatrix.com/wp-content/uploads/2008<br /> Life in a Matrix by Chris PearsonPodcast Powered by podPress (v8.8)<br />
Change Agents<br />Media Center Specialist<br />Students and teachers that are currently using iPods<br />Technology Integrations Specialist<br />
References<br />Cop, M. (2010). iPod a history – iPod generation 1 and 2. Retrieved from: http://hubpages.com/hub/iPod_a_history__2<br />Kahney, L. (2006). Straight dope on the Ipod's birth. Retrieved from: http://www.wired.com/gadgets/mac/commentary/cultofmac/2006/10/71956?currentPage=1#ixzz0uqmI0Jzt .<br />Rosen, L. (2010). Welcome to the iGeneration!. Education Digest: Essential Readings Condensed for Quick Review, 75(8), 8-12. Retrieved from ERIC database.<br /> <br />Ullman, E. (2010). Reaching ELLs with Mobile Devices. District Administration, 46(2), 18. Retrieved from ERIC database.<br />