Measurement 101 Measuring Public Relations Roe Roi Ms 2008
by Latin America Communicators on Nov 10, 2009
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Measurement 101:Measuring Public Relations Impact on ROI by its ROE...
Measurement 101:Measuring Public Relations Impact on ROI by its ROE
Don W. Stacks, Ph.D.
School of Communication
University of Miami
Coral Gables, FL 33124
The Institute for Public Relations
Commission on PR Measurement & Evaluation
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