TH true milk


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  • Dịch vụ làm luận văn tốt nghiệp, làm báo cáo thực tập tốt nghiệp, chuyên đề tốt nghiệp, tiểu luận, khóa luận, đề án môn học trung cấp, cao đẳng, tại chức, đại học và cao học (ngành kế toán, ngân hàng, quản trị kinh doanh…) Mọi thông tin về đề tài các bạn vui lòng liên hệ theo địa chỉ SĐT: 0973.764.894 ( Miss. Huyền ) Email: ( Bạn hãy gửi thông tin bài làm, yêu cầu giáo viên qua mail) Chúng tôi nhận làm các chuyên ngành thuộc khối kinh tế, giá cho mỗi bài khoảng từ 100.000 vnđ đến 500.000 vnđ
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TH true milk

  1. 1. Which milk brand do you usually use?
  2. 2. Advertising campaign
  3. 3. Members: 1. Nguyễn Ngọc Mai 2. Trần Kiều Vân 3. Đỗ Thị Thu Hiền 4. Vũ Thị Hiền 5. Lê Thị Ngọc Anh 6. Phạm Thị Phượng 7. Lã Thu Son 8. Nguyễn Thị Tố Ly.
  4. 4. Contents1. Product name 2. Target customer 3. The wrapping 4. Dimensions 5. Effect 6. Price 7. Launch date 8. Advertising
  5. 5. 1. Product nameTH stands for True Happiness. Pure Modern Fresh Perfect production line
  6. 6. Pure Little sugar Had sugar Strawberry flavor
  7. 7. - Our herd of milk cows is looked after carefully.- They live in an environment with music, drink cleanwater, breathe in the pure air and have daily bath.
  8. 8. 2. Target customer A new spotlight for the fresh milk industry in Vietnam The first Vietnamese fresh milk is applied the best modern technology in the world Turning toward people, no distinguishing age and sex Target customer of TH true milk is children
  9. 9. 3. The wrapping- It’s purely white and blue.- A yellow star is a symbol for thetrue quality.- The wrapping is made of sterile paper.
  10. 10. 4. Dimension The big carton The small cartonTH true milk has two kinds of carton: small carton andbig carton.It’s more or less rectangle. 8cm12cm 4.8cm Volume: - Small carton: 110 ml - Big carton: 180 ml
  11. 11. 5. Effect-TH true milk is perfect food.- Containing all the necessary nutrients: calcium, protein,phosphorus, vitamin D and some other minerals.- Making our bones become stronger and more flexible.- Helping children not only to grow fast but also be moreintelligent.- Preventing you from heart attrack, diabetes and cancer.- Helping women to maintain their health and beauty andmaking them own a bright and smooth skin.
  12. 12. You should drink at least3 TH true milk everyday to achieve the best effect. Our goal is to raiseVietnamese intelligence.
  13. 13. 6. PriceThe retail price of a TH true milk is7000vnd.The wholesale price of a big box milkwhich contains 40 milk carton is240.000 vnd
  14. 14. 7. Launch date- December 26/2010 at Nghia Son commune, NghiaDan district, Nghe An province.- 28 stores- “ Hero Shop” stores: . 6 Chua Boc street, Ha Noi city . 36 Phan Dang Luu street, Ho Chi Minh city
  15. 15. 6 Chua Boc street, Ha Noi city 36 Phan Dang Luu street, Ho Chi Minh city
  16. 16. 8. Advertising-We advertise on buses, on TV, in magazine.- A regular activity of our company is sponsoring educationalevents. Recently, we have offered 10 poor studentscholarship ranks 40 million VND- Hotline: 043.7986986- Email: Http:
  17. 17. Thank youfor listening!