The fervor of Pinterest clones in China


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The wild success of Pinterest has brought its heat to China. The heat we mean the fervor of copying and cloning.

Pinterest type of sites should be the perfect cultivating ground for social commerce and arrived at the best timing when everyone knows the importance of social commerce however had no exact idea of carrying out in a beautifully way.

So far we witnessed these copycats have two ramifications. First type is the exact cloning Pinterest, while second is the quasi-Pinterest, more vertical, more shopping guide driven, mainly based on the cooperation with e-commerce websites, especially Taobao. The total number of these two types of clones in China market should be over 30 now.

Other focuses in this issue:
- Deep Anatomy of China’S Budding Social Commerce
- Dangdang Align With Gome To Fight Against 360Buy
- Tmall’s Streaming Video Shopping for Lingerie Campaign
- Asia’s Birchbox Clone- Myluxbox

This report is issued by L'Atelier BNP Paribas

Published in: Business, Travel
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The fervor of Pinterest clones in China

  1. 1. e-Commerce Insider I March The fervor of Pinterest clones in China Identical or quasi clones of Pinterest are popping up in China
  2. 2. Article from e-Commerce Insider, the monthly report monitoring market trends in China Clones Total propagation in the market should be over 30 Identical clone (pessimistic of their success) Representative Examples Quasi fashion clone (occupy biggest proportion)  Quasi clones are Representative Examples adapted to Chinese Fashion oriented, social users’ mindset of commerce driven, especially sharing shopping heavy Taobao DNA linked experiences or practical purposes  They are the perfect cultivating ground Other vertical quasi clone for the growth of social commerce Representative Examples Focus on other Chinese favorite interests i.e. travel and food
  3. 3. What else are within e-Commerce Insider this month? Get the full report This report will give you… Up-To-Date Market Data – List of graphs & charts on e-commerce Internet company insights  Market size of China SNS users 2008-2014  Key players of social commerce in China  Comparison for major China social commerce sites  Attention rate for categories from social commerce site 2011  Screenshot of Tmall streaming video online shopping  Detailed analysis of Pinterest clones in China  Snapshot of Huaban.comBrands & Retailers Strategy Updates  Topics covered in this report Mobile Online Social Internet Social Media B2C Market Commerce Shopping Commerce
  4. 4. Get the full report More articles, More analysis with e-Commerce Insider, your monthly report dedicated to the Chinese market € 500 per month (excluding business tax, for a 1 year subscription plan) Each monthExclusive market newsLatest available market dataNew consumers trendsBrands strategyReview of new players
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