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The wild success of Pinterest has brought its heat to China. The heat we mean the fervor of copying and cloning.
Pinterest type of sites should be the perfect cultivating ground for social commerce and arrived at the best timing when everyone knows the importance of social commerce however had no exact idea of carrying out in a beautifully way.
So far we witnessed these copycats have two ramifications. First type is the exact cloning Pinterest, while second is the quasi-Pinterest, more vertical, more shopping guide driven, mainly based on the cooperation with e-commerce websites, especially Taobao. The total number of these two types of clones in China market should be over 30 now.
Other focuses in this issue:
- Deep Anatomy of China’S Budding Social Commerce
- Dangdang Align With Gome To Fight Against 360Buy
- Tmall’s Streaming Video Shopping for Lingerie Campaign
- Asia’s Birchbox Clone- Myluxbox
This report is issued by L'Atelier BNP Paribas