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Online shopping in China
 

Online shopping in China

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Online Shopping in China - Market presentation and new trends : Online luxury, group buying, etc.

Online Shopping in China - Market presentation and new trends : Online luxury, group buying, etc.

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Online shopping in China Online shopping in China Presentation Transcript

  • San Francisco ● Paris ● Shanghai
  • Company Introduction Paris Headquarter 16, rue de Hanovre 75002 Paris – France L’Atelier is an independent consulting firm, part of Asia Regional Office: Cloud Nine Plaza, 9/F BNP Paribas Group. 1118, West Yanan Road Shanghai 200052 Shanghai - China (8621) 62818533 They trust us US Regional Office: 2415, 3rd street - suite 231 San Francisco, CA 94107 - USA 1(415) 8745525 San Francisco
  • A place to meet More than 100 events a year Auditorium Web Events
  • Our mission L’Atelier BNP Paribas brings a unique combination of capabilities tailored to the complex issues of building successful Digital strategies  Consulting Strategic advisory, investment Market monitoring advisory, business modeling, project  Innovation and trends reports, management, learning expeditions Digital conference reports, innovation sourcing, Strategy competitive intelligence. Design & Execute Analyze  Business matching Partner identification, deal sourcing, business introduction programs, Observe networking events  Market Studies Market research, benchmark, case studies, business model analysis, company profile
  • DIGITAL SUPERPOWER
  • Fast growing digitalization of China  Digital Market in 2010  Trends 2013 Today 245 WEB 200 million users 160 e-SHOPPING e-SHOPPING Population about 300 million Million of online shoppers WEB 160 million users 460 million 2013 users MOBILE Over 800 million users 140 Today WEB 475 million 50 users Population about 1.3 billion Market Value EUR Billions Population about 800 million
  • Fast growing digitalization of China 3 waves of digital adoption 1 2 3 Upper-middle class living in Eastern Internet adoption in second and Internet adoption through mobile urban cities: BJ, SH, GZ, HK, SZ third level cities and remote areas phone (3G & 4G networks) Internet adoption Web Mobile Web 460 million 300 million 2010 2009 200 million 300 million mobile Internet users 2007 100 million 233 million iPhone 160 millions 2004 3G online consumers Timeline 1998 2004 2009 Global adoption: 100 million in: 7 years 3 years 2 years < 2 years Mobile Internet: 100 million in: 1 year 1 year ? adoption
  • Internet, the second major Media Over the years, digital media consumption is becoming a more popular habit 18.7 Newspaper Magazine Radio TV Internet (hr/wk) (hr/wk) (hr/wk) (hr/wk) (hr/wk) Data Source:2001-2009,CMMS中国市场与媒体研究数据 Chinese goes online for 18.7 hrs/wk, catching up with TV.
  • A REVOLUTIONIN COMMERCE
  • Evolution of shopping Both Group buying and Microblog became big trends in 2010  By 2010, almost all of big players in Chinese Internet industry are involved in group buying business.  Microblog became an important information channel as well as an important platform for companies to do online promotion besides SNS. 2010 2009 Internet Usage Growth Rate User Size Penetration Rate User Size Penetration Rate Search engine 374.53 81.9% 281.34 73.3% 33.1% Online music 362.18 79.2% 320.74 83.5% 12.9% Online news 353.04 77.2% 307.69 80.1% 14.7% Instant message 352.58 77.1% 272.33 70.9% 29.5% Online game 304.10 66.5% 264.54 68.9% 15.0% Blog 294.50 64.4% 221.40 57.7% 33.0% Online video 283.98 62.1% 240.44 62.6% 18.1% E-mail 249.69 54.6% 217.97 56.8% 14.6% SNS 235.05 51.4% 175.87 45.8% 33.7% Online literature 194.81 42.6% 162.61 42.3% 19.8% Online shopping 160.51 35.1% 108.00 28.1% 48.6% Forum/BBS 148.17 32.4% 117.01 30.5% 26.6% Online bank 139.48 30.5% 94.12 24.5% 48.2% Online payment 137.19 30.0% 94.06 24.5% 45.9% Top 3 fastest growing Stock exchange 70.88 15.5% 56.78 14.8% 24.8% Internet usages all belong Microblog 63.11 13.8% - - - to commercial category Travel booking 36.13 7.9% 30.24 7.9% 19.5% Group buying 18.75 4.1% - - -* User size: million of people
  • RMB 1 billion sales in 24h RMB November 11th, 50% sales promotion 1 billion sales in 24H Part of a RMB 200 million marketing plan for Taobao Mall to promote TMall.com 1 billion sales in 24H • RMB 10,000 per second • 11 e-shops = more than RMB 10 million • 181 e-shops = more than RMB 1 million RMB 10.95 million 21 million shoppers RMB 10 million Logistics Crunch for many third party companies RMB 8 million
  • China Ranking in first by 2014 E-Commerce evolution compared with other countries  Will overpass Japanese market in 2011  Will overpass US market in 2013 RMB 100 Million 20,000 19,337 China Japan USA 15,000 14,852 13,198 14,078 12,310 11,384 10,408 10,234 10,744 9,860 9,793 9,691 10,000 8,649 7,719 6,542 10,961 5,232 7,627 5,000 3,867 3,293 2,630 4,980 561 1,282 0 2007 2008 2009 2010 2011e 2012e 2013e 2014e
  • Focus: Group Buying
  • Evolution of shopping Cumulated sales value reached 1.223b RMB from March to September. RMB Million 600 372.70% 564.16 400% 300% 252.10% 248.10% 377.71 400 200% 175.28 115.50% 200 129.20% 100% 76.48 49.40% 6.24 21.97 1.32 0 0% March April May June July August September Chart: Group buying sales value, 2010 600.10% 14,000,000 600% 12,000,000 11,492,484 10,000,000 8,215,975 400% 8,000,000 298.90% 6,000,000 157.10% 3,670,453 200% 4,000,000 123.80% 1,629,911 125.20% 2,000,000 39.90% 158,957 408,616 22,706 0 0% March April May June July August September Chart: Consumer growth rate, 2010
  • Evolution of shopping Top 3 • Taobao Juhuasuan ( ju.taobao.com) • Lashou ( www.lashou.com) • Meituan ( www.meituan.com) ?
  • Focus: Online Luxury
  • Local players entering the market
  • Foreign players
  • Foreign players www.glamour-sales.com.cn
  • New trend: Group buying Xiutuan (xiutuan.com)
  • New trend: SNS for HNWIP1.cnhttp://www.p1.cn/
  • What’s Up atL’Atelier in 2011?
  • e-Commerce Solution STRATEGIC ADVISORY > 0% > 5% > 10% > 80% 100 Business Modeling GS MSN Shoping Luxury 75 Ule China Menglu Brand position setup 1 Distribution strategy Zoshow 2 Premium Taobao build Mall Context Ecosystem 50 Togj define Opportunity Organization Letao Youa DangDang 25 Joyo Taobao Mass Consumers PaiPai Players Project Planning 0 -25 0 25 50 75 100 Market share MARKET STUDYYour e-commerce advisor Research Analysis Presentation  Survey Methods  Market Expertise  Recommendations - Research desk platform - Research institutes - Expert Analysis - Statistical data  On site presentation - Local Network - Official key figures - Workshop  Research Methods  Proven Methodology - Access to BNP Paribas - 30 years of expertise core market research + economists/analysts ■■■
  • E-Commerce Insider More articles, More analysis with e-Commerce Insider, your monthly report dedicated to the Chinese market Each monthWhat’s up in 2011? Exclusive market news Latest available market data New consumers trends Brands strategy Review of new players ■■■
  • Learning Expedition e-Commerce Tour : Shanghai-Beijing – 20th to 24th of June 2011 (5 days)  Discovers startups & new trends : Groupon-like services, social shopping, mobile shopping…  Meet e-Commerce leaders : Taobao, 360Buy, VANCL, Rakuten-Baidu…  Discuss with international brands locally involved in e-Commerce  Understand new consumer trends and market potential  Visit logistics centers and call centers … and take part of one of the most promising market! 2013 2013 This learning expedition is specially designed for:  RetailersWhat’s up in 2011?  Brand owners 140 2010 245 245  Consumers goods manufacturers 2010  Luxury companies 160 145 52  International investors  Logistics companies & e-commerce SP Market Value e- SHOPPING Euro Billions  e-Commerce players ■■■ Million of online shoppers
  • Contact us asia@mail.atelier.netL’Atelier Consulting Management (Shanghai) Ltd.Cloud Nine Plaza, 9/F1118, West Yanan Road200052 Shanghai - China(8621) 62810333