• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
New Zealand digital ecosystem by l'Atelier BNP Paribas
 

New Zealand digital ecosystem by l'Atelier BNP Paribas

on

  • 3,349 views

New Zealand digital ecosystem : mobile usage, internet penetration, eCommerce specialists.

New Zealand digital ecosystem : mobile usage, internet penetration, eCommerce specialists.

Statistics

Views

Total Views
3,349
Views on SlideShare
2,758
Embed Views
591

Actions

Likes
2
Downloads
34
Comments
0

15 Embeds 591

http://www.google.com 482
http://www.atelier.net 80
http://brandingworkshop.pbworks.com 9
http://localhost 3
http://www.pulse.me 3
http://www.paperblog.fr 2
http://garbar.com 2
http://www.goread.io 2
http://newsblur.com 2
http://reader.aol.com 1
http://www.linkedin.com 1
http://web-martin.net 1
http://pigeindexer2 1
http://inoreader.com 1
http://portail-dev.atelier.net 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    New Zealand digital ecosystem by l'Atelier BNP Paribas New Zealand digital ecosystem by l'Atelier BNP Paribas Presentation Transcript

    • New Zealand : Digital Landscape Overview 1. Internet users 2. Mobile users 3. Social Media 4. E-Commerce http://www.newzealand.com/us/feature/abel-tasman-coast-track/
    • New Zealand : Overview 4,525,000 million people • 3,994.2 million Internet users • 88.2% : Internet penetration • E-commerce Market Size : $3.1 Billion http://www.euromonitor.com/new-zealand/country-factfile
    • New Zealand : Overview http://marketingweek.co.nz/2013/05/new-zealand-mobile-statistics-2013/ 2013 Tablet 7% 2012 19% 60% Smartphone 33% 20132012
    • I. Internet Users
    • 20% 19% 19% 18% 24% 15 - 24 24-34 35-44 45-54 55+ AGE DEMOGRAPHIC % BREAKDOWN % of online Kiwis 8,035,2008,164,800 50,4% 49.6% I. Internet Users Who are they ?
    • I. Internet Users What are they doing Source : http://econsultancy.com Site Categories % Reach Search/Navigation 97.5 Portals 97.0 Entertainment 96.9 Business/Finance 95.7 News/Information 95.5 Community 95.5 Social Networking 94.6 Technology 91.8 Directories/Resources 90.2 New Zealand’s Top Site Sites % Reach Total unique Visitors (000) Google Sites 94.0 2.664 Microsoft Sites 90.6 2.569 Yahoo! Sites 79.5 2.255 Facebook 78.8 2.235 Fairfax Media 68.2 1.934 Trade Me 58.9 1.670 APN News & Media 56.2 1.594 Wikimedia Foundation Sites 42.7 1.211 Apple 39.0 1.106 New Zealand’s Top Site Categories New Zealand’s Top Site
    • I. Internet Users Categories of Greatest Internet Use: Daily and Several Times a Day Internet Users Source : http://econsultancy.com What are they doing 0 50 40 30 20 10 43% News 20% Fact Check 11% Online Banking 11% Product Information 49% Browse Web 10% Play Games 10% Look Up Definition 10% Download/Listen to Music
    • I. Internet Users Source : http://econsultancy.com What are they doing
    • I. Internet Users Random Fact  Nearly a third of New Zealand’s internet users (31.7%) have an annual household income greater than NZ$100,000. Source : http://econsultancy.com  The number of internet users in New Zealand dropped by 2% between July 2011 and July 2012. In New Zealand, internet page views grew by 22% between July 2011 and July 2012  In New Zealand, data usage grew by 46% between July 2011 and July 2012.
    • II. Mobile Users
    • Who are they ? II. Mobile Users
    • II. Mobile Users 0 100 80 60 40 20 Smartphone Penetration 58% 60% 55% 42% 33% 29% 47% 40% 18 - 29 30 - 49 50 + All Age Source : Our Mobile Planet
    • How do they use their Smartphones ? II. Mobile Users
    • III. Mobile Users General use 0 100 80 60 40 20 General Smartphone Activities 68% Browsed the Internet 53% Product Search 29% Purchased a product / service 67% General search 64% Accessed social network 49% Download Mobile content 67% Used an application http://www.thinkwithgoogle.com/mobileplanet/en/
    • II. Mobile Users 0 100 80 60 40 20 Social Media Frequency of social network visits on smartphone 45% Daily 19% Weekly 7% Monthly 6% Less than monthly 17% Never http://www.thinkwithgoogle.com/mobileplanet/en/
    • II. Mobile Users Social Media http://marketingweek.co.nz/2013/05/new-zealand-mobile-statistics-2013/
    • II. Mobile Users And What Mobile E- commerce?
    • II. Mobile Users Mobile commerce • The mobile phone seeing plenty of usage as an on- the-spot research tool (much to the concern of local retailers), with consequences as the mobile-enabled consumer is now able to comparison-shop anytime, anywhere: http://marketingweek.co.nz/2013/05/new-zealand-mobile-statistics-2013/
    • II. Mobile Users Mobile commerce … And there is a strong desire to do more http://marketingweek.co.nz/2013/05/new-zealand-mobile-statistics-2013/
    • II. Mobile Users Mobile commerce • many consumers would rather get their information electronically than face to face: http://marketingweek.co.nz/2013/05/new-zealand-mobile-statistics-2013/
    • II. Mobile Users 0 100 80 60 40 20 24% 73% Yes Has ever purchased on smartphone 27% No 73% 27% 6%8% 14% Barriers to purchasing on smartphone Too complicated Too expensive Prefer to use computer/ laptop Doesn’t secure Payment is too complex http://www.thinkwithgoogle.com/mobileplanet/en/ Mobile commerce
    • II. Mobile Users 0 50 40 30 20 10 21% 18% 16% Smartphone Influence on purchase decision Intentionally take smartphone to research products Changed mind in store purchase Changed mind about online purchase Awareness of advertising on smartphone 12% 20% 29% 25% 14% All the times Most of the time Sometimes Rarely Never Mobile commerce http://www.thinkwithgoogle.com/mobileplanet/en/
    • III. Social Media
    • III. Social Media Most Popular Social Sites Source : http://econsultancy.com • 57% of New Zealand internet users visit social networking sites at least monthly Sites % Reach Total Unique Visitors (000) Social Media – Social Networking 94.6 2.682 Facebook 78.8 2.235 Linkedin 18.1 513 Twitter 11.4 324 Tumblr 10.4 294 DeviantArt 7.3 206 Myspace 4.8 136 Goodreads 3.0 84 Weheartit 2.7 77 Pinterest 2.7 76 BEBO 2.7 75 New Zealand’s Top social Networking Sites
    • III. Social Media Social Commerce Source : http://econsultancy.com – November 2011 • The most popular reason for New Zealander's to connect with brands online is to enter competitions and win prizes. Motivation Fan Competitions and Win prizes 331,475 Promotion or a special offer 118,442 Connect with a brand I’m passionate about 85,776 Get More Information about the brand 82,987 Acces Content Supplied by the Brand 82,203 Give Brands Input 70,031 Get Customer Service 63,946 Give Brands Input 50,483 Get Customer Service 49415 Don’t want to be bothered by brands 43,446 Why Zealanders Connect with Brands Online
    • III. Social Media Social Commerce Source : http://econsultancy.com – Mars 2012 • 5 Gum Australia & NZ is New Zealand’s top brand on Facebook (in terms of fans). Rank Brand Fan 1. 5 Gum Australia & NZ 331,475 2. Grab One 118,442 3. Lemon & Paeroa 85,776 4. MCDonald’s NZ 82,987 5. Air New Zealand 82,203 6. Coca-Cola New Zealand 70,031 7. Smoking not our future 63,946 8. 2Degrees Mobile 50,483 9. Canterbury of New Zealand 49415 10. Burger King NZ 43,446 Top New Zealand Brands on Facebook
    • IV. E-Commerce
    • IV. E-Commerce Source : http://econsultancy.com Market size and trends  Total Estimated Retail Sales : $54.24 Billion  Predicted Growth by 2016 : $5.37Billion (14.3%)  Average Spend per Shopper : $1.659 Total Online Expenditure : $3.19Billion Total Estimated Offline Retail Sales : $51,05 Billion 5,9% 94.1%
    • Before shopping… II. Mobile Users
    • IV. E-Commerce http://www.digitalpulse.pwc.com.au/online-shopping-australia-infographic/ Market size and trends
    • IV. E-Commerce Market size and trends http://www.digitalpulse.pwc.com.au/online-shopping-australia-infographic/
    • IV. E-Commerce Source : http://econsultancy.com • With 19.8% reach, comparison shopping is the top retail category in New Zealand. Market size and trends
    • While Shopping… II. Mobile Users
    • IV. E-Commerce Market size and trends 0 50 40 30 20 10 41.8% 24.9% 17.2% 16.3% 15.5% 10.2% 8.8% 6.8% 6.7% Entertainment and leisure Fashion Electronics Reading Material Food and beverages Health and beauty Home & Garden Travel Product Fitness What internet shoppers buy online
    • IV. E-Commerce Source : http://econsultancy.com • Amazon reaches 29.5% of the New Zealand population. Market size and trends
    • L’Atelier Management Consulting (Shanghai) Ltd. Cloud Nine Plaza, 9/F 1118, West Yan'an Road | 200052 Shanghai | China T 86 21 62 81 85 33 | www.atelier.net asia@mail.atelier.net