L'Atelier e-Commerce conference with arvato and iClick, Hong Kong, May 15th

1,343 views
1,157 views

Published on

- Conference: Developing e-Commerce activities in China, Hong Kong, May 15th
- Presentation by Patrice Nordey (CEO, L'Atelier BNP Paribas Shanghai)
- Contents:
Introduction to L'Atelier and DB Club
Introduction to e-Commerce landscape in China
Zero Moment of Truth (ZMOT)
How to run an e-Commerce website

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,343
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

L'Atelier e-Commerce conference with arvato and iClick, Hong Kong, May 15th

  1. 1. Developing e-Commerce activities in ChinaHow to increase online sales through advanced technologies and processes Organized by L’Atelier BNP Paribas In partnership with arvato BERTELSMANN & iClick Interactive
  2. 2. Our partnersarvato BERTELSMANNwww.arvato.comiClick Interactivewww.i-click.asia
  3. 3. Agenda14:00 - 14:15 Welcome drink & Networking14:15 - 14:35 Introduction to e-Commerce landscape in China Patrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group14:35 - 14:50 Driving Online Sales through Performance Marketing Anna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive14:50 - 15:15 Improve the e-Commerce performance through end to end process optimization and right IT solutions Gary CHU, Vice President, arvato Asia Business Development15:15 - 15:45 Q&A SessionFrom 15:45 Afternoon coffee / tea & Networking
  4. 4. Digital Business Club is a place to share industry practices & trends in China
  5. 5. Digital Business Club is for Brands & Retailers ONLY
  6. 6. Digital Business Club is managed by
  7. 7. Digital Business Club is FREERequest to join:During eventsThrough email: asia@mail.atelier.net
  8. 8. Give us your feedback!
  9. 9. Agenda14:00 - 14:15 Welcome drink & Networking14:15 - 14:35 Introduction to e-Commerce landscape in China Patrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group14:35 - 14:50 Driving Online Sales through Performance Marketing Anna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive14:50 - 15:15 Improve the e-Commerce performance through end to end process optimization and right IT solutions Gary CHU, Vice President, arvato Asia Business Development15:15 - 15:45 Q&A SessionFrom 15:45 Afternoon coffee / tea & Networking
  10. 10.  The opportunity: e-Commerce will rank #1 soon > 100 2011
  11. 11.  Largest & Fastest Digital Market in the world
  12. 12.  We are in a multichannel world The most well-known domestic platforms / retailers cross online and offline Ranking list* 1. Online channel Offline channel 2. 3. 4. 5.*: according to a online survey conducted by PWC, the question is “Which of the following players have you shopped across multiple channels?”
  13. 13.  Multichannel shopping amplify the Internet impact on retail
  14. 14.  The store-focused vision: P&G’s First Moment of Truth How long will this person take to decide to buy or not? 7 secP&G even created a position “Director of FMOT”
  15. 15.  The traditional 3 steps mental model of marketing
  16. 16.  Zero Moment of Truth ZMOT is that moment when you grab your laptop, mobile phone or some other wired device and start learning about a product or service you’re thinking about trying or buying. Redefining the Consumer Decision-Making Process
  17. 17.  Understanding the new non-linear online/offline customer path
  18. 18.  What does it take to run an eCommerce site?18
  19. 19.  IT, Logistics, CRM, customer service,… and processes! Amazon SCM Process
  20. 20.  Your e-commerce ecosystem Consumers Front end Brand Open Platform E-Retailer e-Store Partner Partner e-Commerce Strategy Back end Logistics IT CRM Payment Brands need to setup a dedicated team for • products & price strategy • e-merchandising • marketing strategy • market analysis, etc…20
  21. 21. Thanks!pnordey@gmail.com
  22. 22. Agenda14:00 - 14:15 Welcome drink & Networking14:15 - 14:35 Introduction to e-Commerce landscape in China Patrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group14:35 - 14:50 Driving Online Sales through Performance Marketing Anna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive14:50 - 15:15 Improve the e-Commerce performance through end to end process optimization and right IT solutions Gary CHU, Vice President, arvato Asia Business Development15:15 - 15:45 Q&A SessionFrom 15:45 Afternoon coffee / tea & Networking
  23. 23. Agenda14:00 - 14:15 Welcome drink & Networking14:15 - 14:35 Introduction to e-Commerce landscape in China Patrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group14:35 - 14:50 Driving Online Sales through Performance Marketing Anna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive14:50 - 15:15 Improve the e-Commerce performance through end to end process optimization and right IT solutions Gary CHU, Vice President, arvato Asia Business Development15:15 - 15:45 Q&A SessionFrom 15:45 Afternoon coffee / tea & Networking
  24. 24. Agenda14:00 - 14:15 Welcome drink & Networking14:15 - 14:35 Introduction to e-Commerce landscape in China Patrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group14:35 - 14:50 Driving Online Sales through Performance Marketing Anna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive14:50 - 15:15 Improve the e-Commerce performance through end to end process optimization and right IT solutions Gary CHU, Vice President, arvato Asia Business Development15:15 - 15:45 Q&A SessionFrom 15:45 Afternoon coffee / tea & Networking
  25. 25. Agenda14:00 - 14:15 Welcome drink & Networking14:15 - 14:35 Introduction to e-Commerce landscape in China Patrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group14:35 - 14:50 Driving Online Sales through Performance Marketing Anna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive14:50 - 15:15 Improve the e-Commerce performance through end to end process optimization and right IT solutions Gary CHU, Vice President, arvato Asia Business Development15:15 - 15:45 Q&A SessionFrom 15:45 Afternoon coffee / tea & Networking
  26. 26. Welcome to our next event!

×