L'atelier bnp paribas e commerce insider-may 2013Presentation Transcript
e-Commerce Insider May 2013User Behaviors for China Mobile Commerce
Article from e-Commerce Insider, the monthly report monitoring market trends in ChinaAccording to a recent survey by iiMedia, in 2012 the user scale of China mobile commerce already reached149 million people, increased 62% compared with 2011. And by 2015, the user base is forecasted to be 352million.Mobile Taobao currently occupies 62.7% of the mobile commerce market share, followed by Mobile360buy(JD.com) 16.7%. New mobile shopping platforms are also emerging, which target at low income migrantworkers or residents located in 3rd/4th tier cities. Two biggest players right now are mmb.cn and igou.cn.Top 3 most popular payment methods for mobile purchasebased on the survey?Cash on delivery 33.2%Third Party Payment32.6%, i.e. AlipayOnline Banking 13.2%12316.3%18.3%26.2%27.8%36.9%Feel troublesome to register anduse mobile paymentSee many negative customerreviewsThe speed of mobile internetspeed is slowThe phone screen is too small tobrowse productsWorry about the security ofmobile paymentTop reasons which might turn consumers away frommobile purchasing?
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