L'Atelier BNP Paribas - 2013


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L'Atelier BNP Paribas - 2013

  1. 1. L’ATELIER BNP PARIBAS Corporate Presentation
  2. 2. WHO ARE WE? L’ATELIER, INNOVATION ENABLER. - Innovation unit within BNP Paribas, one of the world’s biggest banks - We are technology and agency neutral - 30 years experience in: - detecting disruptive trends - building digital strategies - cultivating digital culture within companies
  3. 3. San Francisco Paris ShanghaiUS Regional Office Headquarters Asia Regional Office Sao Paolo Mumbai Opening in 2013 Opening in 2013 GLOBAL PRESENCE, LOCAL INSIGHTS. WHERE ARE WE LOCATED?
  4. 4. WHY ARE WE UNIQUE? WE STAND AT THE CENTER OF THE DIGITAL ECOSYSTEM Research firms BNP Paribas Digital agencies Brands and retailers Startups IT service providers L’Atelier
  5. 5. WHAT CAN WE DO FOR YOU? Trends monitoring Market Analysis Consumer Journey Design Internal Digitalization Service provider mapping Event organization A UNIQUE ECOSYSTEM OF SERVICES, ALL WORKING TOGETHER 1 2 3 4 5 6
  6. 6. TRENDS MONITORING sur BFM : L’Atelier numérique, tous les 18h et tous les dimanches de 21h à 23h e dans la presse (Les Échos, Le Nouvel ibune) DIFFUSEUR D’IDÉES Les médias Émission de radio sur BFM : L’Atelier numérique, tous les samedis de 16h à 18h et tous les dimanches de 21h à 23h Présence régulière dans la presse (Les Échos, Le Nouvel Économiste, La Tribune) L’ATELIER, DIFFUSEUR D’IDÉES Les médias 1 We monitor the digital space for the latest disruptive trends and best practices then share it through media channels and customized reports. E-commerce InsiderL’Atelier official website Radio show on BFM
  7. 7. MARKET ANALYSIS2 Cross-country analysis of e-commerce potential for baby care We go deep into the market and provide you with all the latest numbers and data analysis you need to make the most informed decisions.
  8. 8. CONSUMER JOURNEY DESIGN3 Consumer journey design of airport retail innovations for a global travel retail conglomerate The consumer journey is a tool we design for you to see the big picture and re-imagine how to better touch increasingly digital-savvy customers.
  9. 9. SERVICE PROVIDER MAPPING4 Mapping out front-end and back-end IT service providers for a top sporting goods manufacturer As a neutral stakeholder at the center of the digital ecosystem, L’Atelier can help you identify and analyze service providers in IT, payments, analytics…
  10. 10. EVENTS ORGANIZATION5 Exemple : Un réseau social dans votre entreprises ? (IBM) Une session d’échanges organisée avec les grands acteurs du marché Une soixantaine de décideurs présents en moyenne Une forte visibilité sur nos médias Cette session d’une demi-journée est animée par un expert de L’Atelier In-store IT innovations conference for a European telecoms company in Shanghai We organize events around digital themes which could increase your reach, give you a broader industry view, and generate business leads.
  11. 11. INTERNAL DIGITALIZATION6 Digital marketing training seminar for APAC managers of a global cosmetics company Through training sessions and learning expeditions, L’Atelier helps you build a future-proof digital strategy and infuse digital DNA into your organization.
  13. 13. L’Atelier Management Consulting (Shanghai) Ltd. Cloud Nine Plaza, 9/F 1118, West Yan'an Road | 200052 Shanghai | China T 86 21 62 81 85 33 | www.atelier.net