Gaopeng Groupon China

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Gaopeng Groupon China

  1. 1. Difficult start for Groupon China GAOPENG.COM powered by Groupon March 16th 2011
  2. 2. Difficult start for Groupon China Official launch of Groupon China Gaopeng.com, localized name for Groupon China, is officially launched on Feb.28th. Headquarter of Groupon China is located in Beijing. Groupon partners with Chinese local company Tencent, leader of Social Media industry in China Welcome to Gaopeng group buying 1 Registration page of Gaopeng.com 2 e-Mail confirmation from Gaopeng.com
  3. 3. Difficult start for Groupon China First deals of Groupon China Gaopeng.com launched its first deal on Mar.16 An newsletter is sent to the registered mailbox. This deal is a coupon for wine club in This deal is a coupon for wine club in Shanghai. Shanghai. The original price is CNY 188, now The original price is CNY 188, now Shanghai the price on Gaopeng only needs the price on Gaopeng only needs CNY 88. The discount hits 53% off. CNY 88. The discount hits 53% off. This deal will be open until 11:59 PM Mar.16,2011
  4. 4. Difficult start for Groupon China First deals of Groupon China Now the service is only available for Beijing and Shanghai, but Gaopeng plans to expand its scope to 11 cities. (others are Guangzhou, Shenzhen, Tianjing, Suzhou ,Chongqing ,Hangzhou ,Chendu,Nanjing and Wuhan ). For Shanghai and Beijing, Gaopeng provided 2 deals for each city today. Consumer can use QQ account (an IM tool developed by Gaopeng local partner Tencent) to log in. This deal is the highest discount provided This deal is the highest discount provided today. It is a package service for fitness today. It is a package service for fitness center. center. The original price is CNY 1,582, now the The original price is CNY 1,582, now the price on Gaopeng only needs CNY 38. The price on Gaopeng only needs CNY 38. The incredible discount reaches 99.8% off. incredible discount reaches 99.8% off. Considering the 4 deals in Shanghai and Considering the 4 deals in Shanghai and Beijing, the average discount hits 80% off. Beijing, the average discount hits 80% off.
  5. 5. Difficult start for Groupon China First day result of Groupon China Only 152 persons have bought the deal provided in Shanghai yesterday. Compared with another big group buying site Lashou.com, 10,170 persons placed the orders for yesterday’s deal. The deal below for the coupon for a wine club supposed to be closed by 11:59 PM Mar.16, but until now the deal is still opened to attract more consumers!! This coupon is for laundry provided by Laoshou in shanghai yesterday. The original price is CNY10, price for group buying is CNY 5.5. The discount is 55% off. 13 hours remained for the deal. Until now, only 152 persons have bought. This deal is close on 00:00 Mar.17. Totally 10,170 persons bought the deal.
  6. 6. …but fake Groupon is performing well Groupon.cn is a clone of the original Groupon company www.Groupon.cn has been registered by another company, which is also dedicating to group buying services. Groupon.cn has a strong market presence. They even launched a TV commercial in the business buildings and online video websites making it very “official” Available cities list Business scope has reached almost every major city in China screen shot from Groupon.cn commercial
  7. 7. Digital Strategy Advisory Contact us L’Atelier Consulting Management (Shanghai) Ltd. 哲翰管理咨询(上海)有限公司 asia@mail.atelier.net L’Atelier is an independent consulting firm, part of Find us BNP Paribas Group. L’Atelier BNP Paribas SHANGHAI OFFICE Cloud Nine Plaza, 9/F 1118, West Yanan Road 200052 Shanghai - China (8621) 62818533 Shanghai

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