Foreign luxury retailer eyeing on entry into China

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Needless to say, China online luxury market is a gourmet pie. Albeit with its current stranded issue to solve, it never stops people making ventures to taste a slice, now this time including a move …

Needless to say, China online luxury market is a gourmet pie. Albeit with its current stranded issue to solve, it never stops people making ventures to taste a slice, now this time including a move from UK luxury e-retailer Net-a-Porter.

On March 1st, Net-a Porter confirmed its acquisition of a HongKong background high-fashion online mall, Shouke.com. The financial terms of the deal have not been revealed so far.

Then the site was magically transformed into the Chinese version of the company’s discount couture outlet, and officially launched on March 20th, as TheOutnet.cn. It offers, like Outnet other international locations, seasonal discounts on fashion items from many designer brands such as Alexander McQueen, Burberry, and Jil Sander etc.

Other focuses in this issue:
- Most committed and socialized online shoppers are in China
- Suning, the next 360buy in line?
- Dangdang struggles to survive from the chilly winter
- Tencent’s consolidate efforts towards e-Commerce

This report is issued by L'Atelier BNP Paribas
www.atelier.net

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  • 1. e-Commerce Insider I AprilForeign luxury retailer eyeing on entry into China
  • 2. Article from e-Commerce Insider, the monthly report monitoring market trends in ChinaForeign luxury retailers footprint in China 2011 2012 On March 20th, Net-a Porter launched TheOutnet.cn. It offers, like Outnet other international locations, seasonal discounts on fashion items from In Sep 2011, Yoox, Italian internet many designer brands such as luxury retailing partner for leading Alexander McQueen, Burberry, and fashion & design brands, launched its Jil Sander etc. multi-brands online boutique in China In March 2012, Neiman Marcus invested USD28 million Glamour-sales.com.cn. It might launch its own online website in the immediate future
  • 3. What else are within e-Commerce Insider this month? Get the full report This report will give you… asia@mail.atelier.net Up-To-Date Market Data – List of graphs & charts on e-commerce Internet company insights 360buy.com Rakuten.cn  Cross countries comparison for online shopping frequencies 51buy.com Shangpin.com  Cross countries comparison for online shoppers following social media Dangdang.com Shouke.com  Foreign luxury retailers footprint in China eLong.com Suning.com  The transformation from Shouke to Theoutnet Ftuan.com thecorner.com  China e-commerce frontline battle among key players Ganji.com TheOutnet.cn Gaopeng.com Tmall.com  Table analysis for Dangdang newly strategic movements Glamour-sales.com.cn Shouke.com  History of Tecent’s e-commerce efforts Gome.com Suning.com  Tencent investment in e-commerce in 2011 Paipai.com thecorner.comBrands & Retailers Strategy Updates  Topics covered in this report Online Online Social Internet Social Media B2C Market Luxury Shopping Commerce
  • 4. Get the full report asia@mail.atelier.net More articles, More analysis with e-Commerce Insider, your monthly report dedicated to the Chinese market ¥4 500 per month (excluding business tax, for a 1 year subscription plan) Each monthExclusive market newsLatest available market dataNew consumers trendsBrands strategyReview of new players
  • 5. How to subscribe?Request more information by email asia@mail.atelier.net
  • 6. Who we are? Paris Headquarter 16, rue de Hanovre 75002 Paris – France Asia Regional Office: Cloud Nine Plaza, 9/F 1118, West Yanan Road L’Atelier is an independent consulting firm, part of 200052 Shanghai - China Shanghai BNP Paribas Group. (8621) 62818533 Other available products US Regional Office: 2415, 3rd street - suite 231  Research  Advisory  Workshops San Francisco, CA 94107 - USA - Customized reports - e-Commerce Advisory - Promotional events 1(415) 8745525 - Case studies reports - Market Entry Advisory - Learning Expeditions - Markets studies - Investment AdvisoryDownload corporate presentation San Francisco