e-Commerce Insider Report (May 2012) | Summary
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"e-Commerce Insider" is a monthly report dedicated to the Chinese e-Commerce market. ...

"e-Commerce Insider" is a monthly report dedicated to the Chinese e-Commerce market.

In this issue we focus on :
- Dynamics for Chinese group buying market in 2012 Q1
- China’s social media exploding
- Silver lining of second-hand luxury consignment
- Macy’s invested in Vipstore to tap into China
- Taobao bribery scandal exposes flaws in China’s e-commerce regulations
- Most ferocious online price war for electronics or just bluff?

This report is issued by L'Atelier BNP Paribas
www.atelier.net

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e-Commerce Insider Report (May 2012) | Summary Document Transcript

  • 1. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS SHANGHAI, P.R. CHINA Report compiled by: Emily ZHOU (Shanghai) Market Research Analyst Cecilia WU (Shanghai) Market Research AnalystMay, 2012 Scott SI (Shanghai) Market Research Analyst E-COMMERCE INSIDER YOUR CHINA MONTHLY REPORT, BY L’ATELIERIn this issue Disclaimer The analysts mentioned above hereby certify that their views about the companies discussed in this report are accurately expressed and that they have not received and will not receive direct or indirect compensation in exchange for expressing specific recommendations or views in this report. The information and opinions in this report were prepared by L’Atelier BNP Paribas, a wholly owned company of BNP Paribas Group. Usage of this document request license agreement.
  • 2. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS SHANGHAI, P.R. CHINA MAY, 2012 Index Page Graph /Table Content Number Market share of Chinese key group buying website 2,3 Glimpse of main local social media players 5 Overview of Secoo.com 7 Overview of Omei.com, run by Jiapin.com 8 What does Taobao bribery scandal mean for e-commerce industry 9 Background introduction of key B2C player in online electronics sale 10 Deep Anatomy of online price war for electronics in China 11 Quoted Page Quoted Page Quoted Page platform Number platform Numberbrand/enterprise Number Juhuasuan.c Alibaba 9 360buy.com 1 2,3 om Converse 1 Kaixin001.co Facebook 5 360buy.com 10,11 5 m Gome 10 51buy.com 10,11 Lashou.com 2,3 Macys 8 Meituan.co Milan Station 6 55tuan.com 2,3 2,3 m Nike 1 Newegg.co Sina 5 58tuan.com 2,3 10,11 m Suning 10 Amazon.cn 10,11 Nuomi.com 2,3 Taobao 9 Buykee.com 1 Omei.com 8 Tecent 5 Qzone.qq.co Twitter 5 Coo8.com 10,11 5 m Vipstore 8 Dangdang.com 1,10 Renren.com 5 Dianping.com 2,3 Secoo.com 6,7 Didatuan.com 2,3 Suning.com 10,11 Ftuan.com 2,3 t.qq.com 5 Gome.com 10,11 Tmall.com 1,10 Jiapin.com 8 weibo.com 4 1
  • 3. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS SHANGHAI, P.R. CHINA MAY, 2012 Digital Strategy Advisory HeadquarterAbout L’Atelier BNP Paribas 16, rue de Hanovre Paris 75002 Paris – FranceFor more than 30 years, L’Atelier hasbeen working as an “innovationenabler” for international groups andmid-cap companies.L’Atelier provides to companies itsexpertise to identify and understand themajor upcoming trends related to thedigital economy. Asia Regional Office: Cloud Nine Plaza, 9/FL’Atelier is an independent consulting 1118, West Yanan Roadfirm, part of BNP Paribas Group. 200052 Shanghai - China (8621) 62818533 ShanghaiOther available products US Regional Office: Research 2415, 3rd street - suite 231 San Francisco, CA 94107 - USA- Customized reports 1(415) 8745525- Case studies reports- Markets studies- Advisory- e-Commerce Advisory- Market Entry Advisory San Francisco- Investment Advisory Workshops- Promotional events- Learning ExpeditionsDownload corporate presentation at:http://tinyurl.com/3ab45py 2