e-Commerce Insider Report (March 2012) | Summaryry


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"e-Commerce Insider" is a monthly report dedicated to the Chinese e-Commerce market.

In this issue we focus on :
- Deep Anatomy of China’S Budding Social Commerce
- Dangdang Align With Gome To Fight Against 360Buy
- Tmall’s Streaming Video Shopping for Lingerie Campaign
- The Fervor of Pinterest Clones In China
- Asia’s Birchbox Clone- Myluxbox

This report is issued by L'Atelier BNP Paribas

Published in: Business, Travel
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e-Commerce Insider Report (March 2012) | Summaryry

  1. 1. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS SHANGHAI, P.R. CHINA Report compiled by: Emily ZHOU (Shanghai) Market Research Analyst Cecilia WU (Shanghai) Market Research AnalystMarch, 2012 E-COMMERCE INSIDER YOUR CHINA MONTHLY REPORT, BY L’ATELIERIn this issue Disclaimer The analysts mentioned above hereby certify that their views about the companies discussed in this report are accurately expressed and that they have not received and will not receive direct or indirect compensation in exchange for expressing specific recommendations or views in this report. The information and opinions in this report were prepared by L’Atelier BNP Paribas, a wholly owned company of BNP Paribas Group. Usage of this document request license agreement.
  2. 2. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS SHANGHAI, P.R. CHINA MARCH, 2012 Index Page Graph /Table Content Number Market size of China SNS users 2008-2014 2 Homepage of Mogujie – a key player in this market 2 Key players of social commerce inChina 3 Comparison for major China social commerce sites 4 Attention rate for categories from social commerce site in 2011 5 Homepage of Tmall.com 7 Screenshot of Tmall streaming video online shopping 8 Incomplete list of Pinterest clones in China 9 Overview of Pinterest clones in China 10 Homepage of Myluxbox.com 11 Snapshot of Myluxbox.com 12 Page Page Quoted Page Quoted platform Quoted platform Number Numberbrand/enterprise Number 360buy.com 1 Meilishuo.com 3,4,9 COFCO 1 Budou.com 9 Mishang.com 9 Gome 6 Renren 1 Dangdang.com 1,6 Mogujie.com 2,3,4,9 Taobao 9 Douban.com 11 Myluxbox.com 11,12 Duitang.com 3,4,9 Peifoo.com 9 Dutu.qq.com 9 Pinfun.com 9 ejingxi.com 9 Pinterest.com 9,10 Faxianla.com 9 Pintutu.com 9 Fengche.com 1 Renrenc.om 11 Hers.com 3,4 Tmall.com 7,8 Huaban.com 9,10 Vipshop.com 1 iCaitu.com 9 Weibo.com 11 Kaixin001.com 11 Womai.com 1 like.etao.com 9 Wowtaobao.com 9 Linkchic.com 3,4 Zhimei.com 9 Markpic.com 9 1
  3. 3. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS SHANGHAI, P.R. CHINA MARCH, 2012Digital Strategy Advisory About L’Atelier BNP Paribas Headquarter Paris 16, rue de Hanovre 75002 Paris – France For more than 30 years, L’Atelier has been working as an “innovation enabler” for international groups and mid-cap companies. L’Atelier provides to companies its expertise to identify and understand the major upcoming trends related to the digital economy. L’Atelier is an independent consulting Asia Regional Office: firm, part of BNP Paribas Group. Cloud Nine Plaza, 9/F 1118, West Yanan Road 200052 Shanghai - China (8621) 62818533 Shanghai Other available products US Regional Office:  Research 2415, 3rd street - suite 231 San Francisco, CA 94107 - USA - Customized reports 1(415) 8745525 - Case studies reports - Markets studies -  Advisory - e-Commerce Advisory - Market Entry Advisory San Francisco - Investment Advisory  Workshops - Promotional events - Learning Expeditions Download corporate presentation at: http://tinyurl.com/3ab45py 2