e-Commerce Insider Report (August 2012) | Summary


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"e-Commerce Insider" is a monthly report dedicated to the Chinese e-Commerce market.

In this issue we focus on :
- ECPI, a new dimension to value e-commerce
- The winter goes deeper for china e-commerce
- Waterloo of redcat e-commerce in china
- How to rank high on taobao
- Alibaba's social ambitions
- War of price, war of mouth?
- Communication bank on taobao

This report is issued by L'Atelier BNP Paribas

Published in: Business, News & Politics
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e-Commerce Insider Report (August 2012) | Summary

  1. 1. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS SHANGHAI, P.R. CHINA Report compiled by: Emily ZHOU (Shanghai) Market Research Analyst Cecilia WU (Shanghai) Market Research AnalystAugust, 2012 Scott SI (Shanghai) Market Research Analyst E-COMMERCE INSIDER YOUR CHINA MONTHLY REPORT, BY L’ATELIERIn this issue Disclaimer The analysts mentioned above hereby certify that their views about the companies discussed in this report are accurately expressed and that they have not received and will not receive direct or indirect compensation in exchange for expressing specific recommendations or views in this report. The information and opinions in this report were prepared by L’Atelier BNP Paribas, a wholly owned company of BNP Paribas Group. Usage of this document request license agreement.
  2. 2. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS SHANGHAI, P.R. CHINA August, 2012 Index Page Graph /Table Content NumberCPI vs eCPI 2Online price trend in July 3Incomplete list of B2C platforms having layoff scandal 4LaRedoute’s online presence in China 5Five ranking factors and their specific parameters 6Laiwang Social Network: Alibaba vs Sina 7Wangxin Mobile Instant Messaging: Alibaba vs Tencent 8Key statistics for price war of “8.15” 9Glimpse of Communication Bank’s Taobao Store 11 Quoted Page Quoted platform Page Number brand/enterprise NumberSuning 1,9,10 Dangdang.com 1,10 Jiapin.com 1,3Walmart 1 Gaopeng.com 1,3Redcat 5 Dianping.com 1PPR 5 Ftuan.com 1,3LaRedoute 5 Yihaodian.com 1 eTao.com 2Alipay 6,12 Xiu.com 4Sina 7 Vcotton.com 4 Shangpin.com 4Tencent 7 OKBuy.com 4Alibaba 7,8 Rakuten.cn 4Gome 9,10 Alibaba.com 4Communication Bank 11 Qunar.com 4 Dazhe.com 4 l.sina.com.cn 4 58.com 4 Taobao.com 5,6,7,8,11,12 360Buy.com 5,9,10 Tmall.com 6 C008.com 10 51Buy.com 10 1
  3. 3. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS SHANGHAI, P.R. CHINA August, 2012 Digital Strategy AdvisoryAbout L’Atelier BNP Paribas Headquarter 16, rue de Hanovre Paris 75002 Paris – FranceFor more than 30 years, L’Atelier hasbeen working as an “innovationenabler” for international groups andmid-cap companies.L’Atelier provides to companies itsexpertise to identify and understand themajor upcoming trends related to thedigital economy.L’Atelier is an independent consulting Asia Regional Office: Cloud Nine Plaza, 9/Ffirm, part of BNP Paribas Group. 1118, West Yanan Road 200052 Shanghai - China (8621) 62818533 ShanghaiOther available products US Regional Office: Research 2415, 3rd street - suite 231 San Francisco, CA 94107 - USA- Customized reports 1(415) 8745525- Case studies reports- Markets studies- Advisory- e-Commerce Advisory- Market Entry Advisory San Francisco- Investment Advisory Workshops- Promotional events- Learning ExpeditionsDownload corporate presentation at:http://tinyurl.com/3ab45py 2