L’ATELIER | INNOVATION CENTER OF BNP PARIBAS                                                    SHANGHAI, P.R. CHINA      ...
L’ATELIER | INNOVATION CENTER OF BNP PARIBAS                                                                SHANGHAI, P.R....
L’ATELIER | INNOVATION CENTER OF BNP PARIBAS                                                          SHANGHAI, P.R. CHINA...
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e-Commerce Insider Report (December 2011) | Summary

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"e-Commerce Insider" is a monthly report dedicated to the Chinese e-Commerce market.

In this issue we focus on :

1)The growth of China online luxury
2) Coach’s online store on Taobao Mall
3) Yoox promote China local designers via e-commerce
4) 360buy raised threshold of its free delivery policy
5) China online cosmetics platforms go more vertical or horizontal
6) Will China group buying market is a just a an online Titantic?

Published in: Business, News & Politics
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e-Commerce Insider Report (December 2011) | Summary

  1. 1. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS SHANGHAI, P.R. CHINA Report compiled by: Emily ZHOU (Shanghai) Market Research Analyst Cecilia WU (Shanghai) Market Research AnalystDecember, 2011 E-COMMERCE INSIDER YOUR CHINA MONTHLY REPORT, BY L’ATELIERIn this issue Disclaimer The analysts mentioned above hereby certify that their views about the companies discussed in this report are accurately expressed and that they have not received and will not receive direct or indirect compensation in exchange for expressing specific recommendations or views in this report. The information and opinions in this report were prepared by L’Atelier BNP Paribas, a wholly owned company of BNP Paribas Group. Usage of this document request license agreement.
  2. 2. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS SHANGHAI, P.R. CHINA DECEMBER, 2011 Index Page Graph /Table Content Number Transaction size of China online luxury market 2010-2015 2 Homepage of Coach’s flagship store on Taobao Mall 3 Table analysis for Coach’s flagship store on Taobao Mall 4 Snapshot of Vogue Talent corner in Thecorner.cn 6 Shipping & Delievery Policy across major 3C B2C platforms 7 Snapshot of Jumei luxury channel 8 Comparison of 4 key online cosmetics players in China 9 Best class in China group buying industry 11 Quoted Page Page Page Quoted platform Quoted platformbrand/enterprise Number Number Number Baidu 1 360buy.com 7 Lashou.com 10,11 Benefit 1 Burberry 8 55tuan.com 10,11 Meituan.com 10,11 Coach 3,4,8 Amazon.cn 7 Miqi.com 9 D&G 5 Amazon.com 1 Newegg.cn 7 Etro 5 Giorgio Armani 5 Coach.tmall.com 3,4 Sunning.cn 7 Gucci 8 Juicy 8 Coo8.com 7 Thecorner.cn 5 LVMH 1 Dangdang.com 1,7 Tiantian.com 9 Taobao 1,10 Ulma Wang 5,6 e.dangdang.com 1 Tmall.com 1,3,4 Vogue 5 Y-3 5 ju.taobao.com 10 Vancl.com 1 Yoox 5 Jumei.com 8,9 Weibo.com/vancl 1 Zegna 5 Lafaso.com 9 Youa.com 1 1
  3. 3. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS SHANGHAI, P.R. CHINA DECEMBER, 2011Digital Strategy Advisory About L’Atelier BNP Paribas Headquarter Paris 16, rue de Hanovre 75002 Paris – France For more than 30 years, L’Atelier has been working as an “innovation enabler” for international groups and mid-cap companies. L’Atelier provides to companies its expertise to identify and understand the major upcoming trends related to the digital economy. L’Atelier is an independent consulting Asia Regional Office: firm, part of BNP Paribas Group. Cloud Nine Plaza, 9/F 1118, West Yanan Road 200052 Shanghai - China (8621) 62818533 Shanghai Other available products US Regional Office:  Research 2415, 3rd street - suite 231 San Francisco, CA 94107 - USA - Customized reports 1(415) 8745525 - Case studies reports - Markets studies -  Advisory - e-Commerce Advisory - Market Entry Advisory San Francisco - Investment Advisory  Workshops - Promotional events - Learning Expeditions Download corporate presentation 2

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