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Australia :
Digital Landscape
Overview
1. Internet users
2. Mobile users
3. Social Media
4. E Commerce
Australia : Overview
22.32 million people
• 16.2 million Australians online
• 72.5% : Internet penetration
• Ecommerce mar...
Australia : Overview
69%
50%
64%
35%
18%
4%
67%
53%
35%
60%
2011
54%
2012
46%
2013 2011 2012 2013
2011 2012 2013
2011
2012...
I. Internet Users
1. Who are they
2. Random Fact
I. Internet Users
Who are they ?
I. Internet Users
8.9% 15.6% 17.9% 27.1% 30.6%
2-17 18-24 25-34 35-49 50+
AGE DEMOGRAPHIC % BREAKDOWN
% of online Australian
8,035,2008,164,...
Random Fact
• The average Australian spends
approximately 44 hours using the internet
on PCs each month
• 60% of online Au...
II. Mobile Users
Who are they ?
II. Mobile Users
II. Mobile Users
0
100
80
60
40
20
Who are they ?
76%
70%
64%
68%
30%
27%
53%
51%
18 - 29 30 - 49 50 + All
Age
http://www....
How do they use their
Smartphones ?
II. Mobile Users
III. Mobile Users
General use
0
100
80
60
40
20
General Smartphone
Activities
75%
Browsed the
Internet
61%
Product
Search
...
II. Mobile Users
0
100
80
60
40
20
Social Media
Frequency of social
network visits on
smartphone
55%
Daily
16%
Weekly
7%
M...
II. Mobile Users
And what about
Mobile Shopping?
II. Mobile Users
0
100
80
60
40
20
24%
72%
Yes
Mobile Shopping
Has ever purchased on
smartphone
28%
No
68%
36%
6%6%
11%
Ba...
II. Mobile Users
0
50
40
30
20
10
24%
22%
19%
Smartphone Influence
on purchase decision
Intentionally take
smartphone to
r...
•73% of Australian Smartphone
users having used their devices
for a general internet search
• Australian ranks 4th of the ...
• 12% of mobile users directly
watch videos about products or
services.
• 21% of consumers check
product or service availa...
III. Social Media
III. Social Media
Random Fact
68% of
Australia's online
consumers are
fans of Facebook
Brand Pages
The typical
Australian
...
III. Social Media
Social media sites used
0
100
90
80
70
60
50
40
30
20
10
95%
97% 97%
16%
9%
20%
16%
15% 15%
7%
Facebook ...
III. Social Media
Sites that social media users reported
to drop in 2012
0
50
40
30
20
10
Twitter Facebook MySpace LinkedI...
Social Media
• Facebook continues to dominate as Australia’s favorite social media site, being used by 95% of
social media...
IV. E-Commerce
Random Fact
IV. E-Commerce
Value of ecommerce
• Online sales in Australia reached a record
high in the year to November 20...
IV. E-Commerce
Social commerce
• After Australians search for products via
social media, 40% then make a purchase.
• The b...
IV. E-Commerce
Australian consumers
• 71% of Australian consumers have made a
purchase online.
• In an average month, 26% ...
Ecommerce Sales
(in Billions)
IV. E-Commerce
$
$
$
$
$27.0
$30.2
$33.0
$37.1
2010 201320122011
http://mumbrella.com.au/inf...
Ecommerce Spending per Online consumer
IV. E-Commerce
$
$
$
$
$1,724 $1,749
$2,011
$2,108
2010 201320122011
http://mumbrel...
Popular Categories purchased
Online
IV. E-Commerce
74%
54%
34%
31% 29%
21%
Travel /
Accommodation
CD/Music/
DVD
Clothes/
J...
V. E-Commerce
Top Online barriers to Australian retailers.
Changes to supply chain management1
Integration of systems with...
Best ecommerce
websites
IV. E-Commerce
(Nielsen Online Ratings – Unique Audiences in February 2012. Visitors with multiple...
Best ecommerce
websites
V. E-Commerce
Dick Smith
Dick Smith is an international electronics
retailer, available online. We...
Most Popular Website
Without Social Media and Ecommerce website
V. E-Commerce
yahoo.com
wikipedia.org
live.com
google.com....
What kind of website
V. E-Commerce
http://econsultancy.com/uk/blog/10572-analysis-of-australian-e-commerce-statistics-info...
Online Payment
V. E-Commerce
http://econsultancy.com/uk/blog/10572-analysis-of-australian-e-commerce-statistics-infographic
L’Atelier Management Consulting (Shanghai) Ltd.
Cloud Nine Plaza, 9/F
1118, West Yan'an Road | 200052 Shanghai | China
T 8...
THANKS !
If you want contact us :
Asia@mail.atelier.net
L'Atelier (Shanghai) Ltd.
BNP Paribas Group
9/F, Cloud Nine Plaza,...
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Australia Digital Ecosystem by l'Atelier BNP Paribas

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Internet and mobile trends in APAC, eCommerce stars, social media usage in Austrialia.

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  • http://about.sensis.com.au/IgnitionSuite/uploads/docs/Yellow%20Pages%20Social%20Media%20Report_F.PDF
  • http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/40-australia?start=3
  • http://www.nielsen.com/content/dam/corporate/au/en/reports/2013/nielsen-online-landscape-review-january-2013.pdf
  • http://www.nielsen.com/content/dam/corporate/au/en/reports/2013/nielsen-online-landscape-review-january-2013.pdf
  • http://www.nielsen.com/content/dam/corporate/au/en/reports/2013/nielsen-online-landscape-review-january-2013.pdf
  • http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/40-australia?start=3
  • http://www.nielsen.com/content/dam/corporate/au/en/reports/2013/nielsen-online-landscape-review-january-2013.pdf
  • http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/40-australia?start=3
  • http://www.nielsen.com/content/dam/corporate/au/en/reports/2013/nielsen-online-landscape-review-january-2013.pdf
  • http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/40-australia?start=3
  • http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/40-australia?start=3
  • http://www.nielsen.com/content/dam/corporate/au/en/reports/2013/nielsen-online-landscape-review-january-2013.pdf
  • http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/40-australia?start=3
  • http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/40-australia?start=3
  • http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/40-australia?start=3
  • http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/40-australia?start=3
  • http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/40-australia?start=3
  • http://about.sensis.com.au/IgnitionSuite/uploads/docs/Yellow%20Pages%20Social%20Media%20Report_F.PDF
  • http://about.sensis.com.au/IgnitionSuite/uploads/docs/Yellow%20Pages%20Social%20Media%20Report_F.PDF
  • http://about.sensis.com.au/IgnitionSuite/uploads/docs/Yellow%20Pages%20Social%20Media%20Report_F.PDF
  • http://about.sensis.com.au/IgnitionSuite/uploads/docs/Yellow%20Pages%20Social%20Media%20Report_F.PDF
  • http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/40-australia?start=3
  • http://econsultancy.com/us/blog/62132-australian-ecommerce-nine-stats-you-might-have-missed
  • http://econsultancy.com/us/blog/62132-australian-ecommerce-nine-stats-you-might-have-missed
  • http://econsultancy.com/us/blog/62132-australian-ecommerce-nine-stats-you-might-have-missed
  • http://econsultancy.com/us/blog/62132-australian-ecommerce-nine-stats-you-might-have-missed
  • http://econsultancy.com/us/blog/62132-australian-ecommerce-nine-stats-you-might-have-missed
  • http://econsultancy.com/us/blog/62132-australian-ecommerce-nine-stats-you-might-have-missed
  • http://econsultancy.com/us/blog/62132-australian-ecommerce-nine-stats-you-might-have-missed
  • http://econsultancy.com/us/blog/62132-australian-ecommerce-nine-stats-you-might-have-missedhttp://www.smartcompany.com.au/retail/049029-australia-s-top-20-online-retailers-5.html
  • Transcript of "Australia Digital Ecosystem by l'Atelier BNP Paribas"

    1. 1. Australia : Digital Landscape Overview 1. Internet users 2. Mobile users 3. Social Media 4. E Commerce
    2. 2. Australia : Overview 22.32 million people • 16.2 million Australians online • 72.5% : Internet penetration • Ecommerce market size : $37.1 billion Source : Nielsen online landscape review january 2013.pdf
    3. 3. Australia : Overview 69% 50% 64% 35% 18% 4% 67% 53% 35% 60% 2011 54% 2012 46% 2013 2011 2012 2013 2011 2012 2013 2011 2012 2013 Desktop Tablet SmartphoneLaptop Source : Nielsen online landscape review january 2013.pdf Evolution of devices penetration rate
    4. 4. I. Internet Users
    5. 5. 1. Who are they 2. Random Fact I. Internet Users
    6. 6. Who are they ? I. Internet Users
    7. 7. 8.9% 15.6% 17.9% 27.1% 30.6% 2-17 18-24 25-34 35-49 50+ AGE DEMOGRAPHIC % BREAKDOWN % of online Australian 8,035,2008,164,800 50,4% 49.6% I. Internet Users Who are they ? Source : Nielsen online landscape review January 2013
    8. 8. Random Fact • The average Australian spends approximately 44 hours using the internet on PCs each month • 60% of online Australians watching TV and using the internet at the same time • 52% of all Australians use the internet every day • 80% of Australians will check their emails daily • 56% of online savvy consumers research products, services and retailers online I. Internet Users http://about.sensis.com.au/IgnitionSuite/uploads/docs/FinalYellow_SocialMediaReport_digital_screen.pdf
    9. 9. II. Mobile Users
    10. 10. Who are they ? II. Mobile Users
    11. 11. II. Mobile Users 0 100 80 60 40 20 Who are they ? 76% 70% 64% 68% 30% 27% 53% 51% 18 - 29 30 - 49 50 + All Age http://www.thinkwithgoogle.com/mobileplanet/en/
    12. 12. How do they use their Smartphones ? II. Mobile Users
    13. 13. III. Mobile Users General use 0 100 80 60 40 20 General Smartphone Activities 75% Browsed the Internet 61% Product Search 31% Purchased a product / service 73% General search 65% Accessed social network 51% Download Mobile content 71% Used an application http://www.thinkwithgoogle.com/mobileplanet/en/
    14. 14. II. Mobile Users 0 100 80 60 40 20 Social Media Frequency of social network visits on smartphone 55% Daily 16% Weekly 7% Monthly 6% Less than monthly 15% Never http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/40-australia?start=3
    15. 15. II. Mobile Users And what about Mobile Shopping?
    16. 16. II. Mobile Users 0 100 80 60 40 20 24% 72% Yes Mobile Shopping Has ever purchased on smartphone 28% No 68% 36% 6%6% 11% Barriers to purchasing on smartphone Too complicated Too expensive Prefer to use computer/ laptop Doesn’t secure Payment is too complex http://www.thinkwithgoogle.com/mobileplanet/en/
    17. 17. II. Mobile Users 0 50 40 30 20 10 24% 22% 19% Smartphone Influence on purchase decision Intentionally take smartphone to research products Changed mind in store purchase Changed mind about online purchase Mobile Shopping Awareness of advertising on smartphone 11% 17% 31% 29% 13% All the times Most of the time Sometimes Rarely Never
    18. 18. •73% of Australian Smartphone users having used their devices for a general internet search • Australian ranks 4th of the 25 countries with more than 8 million smart phone customers, with only Japan (65%) Korea (59%) and Canada (55%) ahead. USA is at 48%. • The number of social users accessing sites on their smartphones has grown from 53% to 67% in the past 12 months, making it now the most popular device for every age category under 50. • 67% penetration of smartphones and 35% of homes have a tablet II. Mobile Users Random Fact Source : Yellow social media Report
    19. 19. • 12% of mobile users directly watch videos about products or services. • 21% of consumers check product or service availability from suppliers. • 20% of mobile users read online reviews via their handsets. • 30% of consumers search for the location of the nearest store/supplier for specific products and services. II. Mobile Users Random Fact • 18% of consumers compare prices directly using their phone. Source : Yellow social media Report
    20. 20. III. Social Media
    21. 21. III. Social Media Random Fact 68% of Australia's online consumers are fans of Facebook Brand Pages The typical Australian Facebooker spends more than 7h on site a week hours 95% of Australian social media users are on Facebook 67% of Australian users access social sites on a smartphone Australian social users have an average of 258 fans or followers 34% is the number of social users that access social media at work
    22. 22. III. Social Media Social media sites used 0 100 90 80 70 60 50 40 30 20 10 95% 97% 97% 16% 9% 20% 16% 15% 15% 7% Facebook LinkedIn Instagram Twitter Google+ Pinterest 2013 2012 2011 2013 2012 2011 2013 2013 2013 2013
    23. 23. III. Social Media Sites that social media users reported to drop in 2012 0 50 40 30 20 10 Twitter Facebook MySpace LinkedIn Google + 45% 18% 12% 12% 9%
    24. 24. Social Media • Facebook continues to dominate as Australia’s favorite social media site, being used by 95% of social media participants, although this is down 2% from last year. • Somewhat surprisingly LinkedIn was the second most popular social platform, reigning in 20% of Australian social users, a rise of 4% from last year. This site was more popular with men than women (25% vs 15%) and most heavily used by those 40 - 49 years old. • Instagram followed as the third most popular social media site in Australia (16%) yet it is rarely used by those over the age of 39, and not at all by those over 65 years. Twitter (15%), Google+ (15%) and Pinterest (7%) followed as the three least popular sites. Twitter, which saw a huge 45% of respondent report that they had stop using the platform in the past 12 months. IV. Social Media 0 100 90 80 70 60 50 40 30 20 10 95% 20% 16% Facebook LinkedIn Instagram 16%
    25. 25. IV. E-Commerce
    26. 26. Random Fact IV. E-Commerce Value of ecommerce • Online sales in Australia reached a record high in the year to November 2012, with Australian consumers spending some $12.6bn online • The value of online sales in Australia is expected to reach more than $31.7bn during 2013. http://econsultancy.com/us/blog/62132-australian-ecommerce-nine-stats-you-might-have-missed
    27. 27. IV. E-Commerce Social commerce • After Australians search for products via social media, 40% then make a purchase. • The biggest motivation for Australian consumers to subscribe to social channels is to receive discounts and money-off promotions. • 9.24% of Australian consumers say they use social media to make purchase decisions Australian ecommerce marketplace • 53% of Australian retailers have no online sales channel. • 74% of Australian retailers obtain less than 25% of their sales online. • In Australia, 5% of total retail sales are made online. http://econsultancy.com/us/blog/62132-australian-ecommerce-nine-stats-you-might-have-missed Random Fact
    28. 28. IV. E-Commerce Australian consumers • 71% of Australian consumers have made a purchase online. • In an average month, 26% of Australian online shoppers spend between $200 and $499 on products or services online. • 30% of consumers search for the location of the nearest store/supplier for specific products and services • 47% of Australians agree that they trust domestic online stores more than international ones. Australian consumers • 22% of Australians agree that they would only buy from an online store which has a physical presence in the country. • In an average month, 41% of Australian internet users buy one or two products or services online. • In an average month, 26% of Australian online shoppers spend between $200 and $499 on products or services online, while 13% spend over $500. • 64% of Australian internet users agree or strongly agree that they buy things online because they can't find them in stores. Random Fact
    29. 29. Ecommerce Sales (in Billions) IV. E-Commerce $ $ $ $ $27.0 $30.2 $33.0 $37.1 2010 201320122011 http://mumbrella.com.au/infographic-australian-online-spending-trends-105318
    30. 30. Ecommerce Spending per Online consumer IV. E-Commerce $ $ $ $ $1,724 $1,749 $2,011 $2,108 2010 201320122011 http://mumbrella.com.au/infographic-australian-online-spending-trends-105318
    31. 31. Popular Categories purchased Online IV. E-Commerce 74% 54% 34% 31% 29% 21% Travel / Accommodation CD/Music/ DVD Clothes/ Jewelry Computers/ Softwares Sports/ Equipment Electrical Goods http://mumbrella.com.au/infographic-australian-online-spending-trends-105318
    32. 32. V. E-Commerce Top Online barriers to Australian retailers. Changes to supply chain management1 Integration of systems with existing business model 2 Internal skill sets in e-commerce3 Physical distribution of goods4 Organizational resistance to change5 Franchise pressure6 Fulfillment management & customer experience 7 Buying products that are conducive to online selling 8 Warranty & returns management9 Measuring ROI10 Management Support11
    33. 33. Best ecommerce websites IV. E-Commerce (Nielsen Online Ratings – Unique Audiences in February 2012. Visitors with multiple devices are not counted twice. Catch of the Day The principle is simple: One product per day. At 12 Midday the product goes live and is available for only 24 hours unless sold out prior. Unique visitors / month : 1.401 million Big W Big W only introduced an online component relatively recently, but is fast becoming one of the most popular Australian stores given its focus on cheap goods and discounts. Unique visitors / month : 1.138 million
    34. 34. Best ecommerce websites V. E-Commerce Dick Smith Dick Smith is an international electronics retailer, available online. Website allowing you to order, see which stores have how many items of a particular product, and contact details for each store are clearly displayed, among other features. Unique visitors / month : 955,000 DealsDirect The country’s largest online department store. The business positions itself as a discount retailer targeting the Australian population in general. The success of the business is based primarily on the hypothesis that selling goods online comes down to shoppers being focused bargain-hunters. Unique visitors / month : 923,000 http://www.smartcompany.com.au/retail/049029-australia-s-top-20-online-retailers-5.html
    35. 35. Most Popular Website Without Social Media and Ecommerce website V. E-Commerce yahoo.com wikipedia.org live.com google.com.au news.com.au commbank.com.au 1 2 3 4 5 6
    36. 36. What kind of website V. E-Commerce http://econsultancy.com/uk/blog/10572-analysis-of-australian-e-commerce-statistics-infographic
    37. 37. Online Payment V. E-Commerce http://econsultancy.com/uk/blog/10572-analysis-of-australian-e-commerce-statistics-infographic
    38. 38. L’Atelier Management Consulting (Shanghai) Ltd. Cloud Nine Plaza, 9/F 1118, West Yan'an Road | 200052 Shanghai | China T 86 21 62 81 85 33 | www.atelier.net asia@mail.atelier.net
    39. 39. THANKS ! If you want contact us : Asia@mail.atelier.net L'Atelier (Shanghai) Ltd. BNP Paribas Group 9/F, Cloud Nine Plaza, The Longemont Shanghai No. 1118 West Yan'An Road (near Panyu Road) Shanghai 200052 – China
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