CROSSING BORDERS __________________________________               The changing state of retail in Eastern                 ...
Briefly about Magyar Posta and International    Division    Briefly about our business models    Proposals for cooperation...
Hungary and CEE market size                                       COUNTRY       POPULATION    An average of 60-75% of the ...
Strategic location of Hungary on the EU Corridor-Net          Corridor 4                                      Corridor 5  ...
Strength of Magyar Posta                               Nationwide access : every door,                               every...
International strategy - milestones 2005 - 2015                                                              Regional post...
There are aprox. 1,4 billion people online daily7
World is changing … very fast … too fast …    ARE WE    FOLLOWING THE    CHANGING    COMMUNICATION    AND SHOPPING    HABB...
Top 10 goods for physical delivery9
Return services – methods for returned goods10
Drivers and barriers of cross-border e-shopping11
Magyar Posta „all inclusive e-commerce” business model            Distribution of unaddressed       1    items            ...
Briefly about the complex business model     Case Study       Distant Seller (DS) located in ex. Germany is selling via   ...
New business model: geomarketing                                                                                Egy       ...
Value-added solution : InsertPack       Wrapping publications into       plastic or paper       Enclosing inserts or produ...
Outsourced solutions (labeling at customer’s warehouse)     New (outsourced)                    Next step – building      ...
Delivery from Budapest to Romania     Budapest to Sibiu-            HUB     daily 17:00 – 7:00                            ...
Reverse Logistics Solution - Romania                                            Posta Romana >                            ...
Hungary – expectation for 2012 on-line spend         On-line spend has reached by the end of 2011, EUR 550 million        ...
Romania – expectation for 2012       6% from the Romanian     population is expected to buy     online in 2012       1,2 m...
Trend of B2C e-commerce originated from Asia21
Budapest HUB – the regional access point The regional HUB offers:     „point of entry” for all the     customers outside o...
The International HUB located on Budapest airport23
Areas of cooperation      Comprehensive distribution B2C parcel :          Single operator – common operations for cross-b...
What is e-commerce about ?25
Thank you for your attention !                              email: sales.international@posta.hu26
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The Changing State of Retail in Eastern Europe, 2012

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Transcript of "The Changing State of Retail in Eastern Europe, 2012"

  1. 1. CROSSING BORDERS __________________________________ The changing state of retail in Eastern European countries Levente Laszlo, Magyar Posta Vienna, 25 January, 20121
  2. 2. Briefly about Magyar Posta and International Division Briefly about our business models Proposals for cooperation Next steps …. ?2
  3. 3. Hungary and CEE market size COUNTRY POPULATION An average of 60-75% of the population is living in urban Bulgaria 7’700’000 areas. Czech Republic 10’200’000 Hungary 10’000’000 Poland 38’200’000 Romania 23’700’000 Slovakia 5’400’000 Slovenia 1’990’000 TOTAL 95’190’0003
  4. 4. Strategic location of Hungary on the EU Corridor-Net Corridor 4 Corridor 5 To Germany: To Ukraine • Dresden • Lviv • Nuremberg • Kiev To Northern Sea ports Towards Russia and Asia Corridor 7 River Danube: Corridor 7 From Southern Germany... ... to the Black Sea Corridor 5 To Adrian ports • Koper Corridor 4 • Rijeka • Ploce To Black Sea ports • Istanbul • Constanta Corridor 10 To Aegean Sea Ports4
  5. 5. Strength of Magyar Posta Nationwide access : every door, every day Reliable logistic network in letter mail and parcel business Country-wide branch network for retail customers Good value for money: high quality at acceptable price level Customer knowledge and customer loyalty Recognized international presence and activity Clear strategy5
  6. 6. International strategy - milestones 2005 - 2015 Regional postal operator „Earning the right to play „CROSSING BORDERS” Traditional on international market” international service 2010 - 2015 2005 - 2009 - 2004 • Multilevel strategic partnerships • improving distribution quality • new sales & distribution channels in CEE-region • outbound and inbound • joining REIMS-East standard postal products • tailor-made „commercial” • joining IPC-IDM product portfolio • UPU-conform product- portfolio • joining IPC-EPG • low cost CEE logistic • improvement of the network product portfolio • focusing extensively on the • joining Pay-for- customers’ needs (IT- Performance EMS support, GIS, web 2.0 support) • bilateral agreements & partnerships6
  7. 7. There are aprox. 1,4 billion people online daily7
  8. 8. World is changing … very fast … too fast … ARE WE FOLLOWING THE CHANGING COMMUNICATION AND SHOPPING HABBITS OF OUR CUSTOMERS ?8
  9. 9. Top 10 goods for physical delivery9
  10. 10. Return services – methods for returned goods10
  11. 11. Drivers and barriers of cross-border e-shopping11
  12. 12. Magyar Posta „all inclusive e-commerce” business model Distribution of unaddressed 1 items 4 COD 2 Distribution of addressed items Reverse Logistics 5 Management 3 Distribution of parcel items 6 Reports .12
  13. 13. Briefly about the complex business model Case Study Distant Seller (DS) located in ex. Germany is selling via catalogues and internet goods on the ex. Romanian market Magyar Posta offers all inclusive e-commerce service (operations and liability) The business model = full control on the processes Local distribution of unaddressed items (flyers) Local distribution of addressed items (catalogues and DM) Local distribution of parcels with / without COD Cash collection and transfer Return of undelivered items Return logistics management (RLM) Other linked services (GIS, reports, etc.)13
  14. 14. New business model: geomarketing Egy háztartá Háztartások Összes Kerület Népesség sra jutó száma vásárlóerı index / Családi vásárlóe rı New ways for building customers / € / háztartá házas fı db millió € háztartá s címhely buyers databases: s Mo.=10 ek 0 száma Budapest I. kerület 24 665 13 770 184,8 13 421 113,7 6 Offering GIS modells Budapest II. kerület 88 187 42 114 668,6 15 875 134,5 8 327 123 Budapest III. kerület 737 54 464 842,8 15 474 131,1 11 751 Budapest IV. kerület 98 381 42 328 648,8 15 329 129,9 5 086 Budapest V. kerület 27 023 14 309 194,1 13 568 115,0 0 Budapest VI. kerület 41 784 22 534 250,7 11 127 94,3 0 Budapest VII. kerület 62 034 34 263 350,1 10 218 86,6 0 Budapest VIII. kerület 81 447 40 351 415,5 10 297 87,2 263 Budapest IX. kerület 60 892 31 671 350,3 11 060 93,7 490 Budapest X. kerület 78 484 34 961 446,3 12 765 108,2 3 670 137 Budapest XI. kerület 426 65 691 921,5 14 028 118,9 7 19814
  15. 15. Value-added solution : InsertPack Wrapping publications into plastic or paper Enclosing inserts or product samples Addressing of the items (by using leporello address or ink- jet printing) Sorting of mail (based on the addresses) Dimensions Max. 400x300x70 Min. 110x105x815
  16. 16. Outsourced solutions (labeling at customer’s warehouse) New (outsourced) Next step – building Customer solution for offering platform using the direct labeling + existing digital shipment, but keeping technology the full control Receiver Home delivery Magyar Posta FTP16
  17. 17. Delivery from Budapest to Romania Budapest to Sibiu- HUB daily 17:00 – 7:00 Delivery in Iasi next day 11:00Delivery in Timisoara next day 11:00 Delivery to Constanta next day 13:0017 Page: 17
  18. 18. Reverse Logistics Solution - Romania Posta Romana > 7,000 outlets Pick up and delivery to Magyar Posta HUB in Cluj Collection and transport to Budapest -HUB18
  19. 19. Hungary – expectation for 2012 on-line spend On-line spend has reached by the end of 2011, EUR 550 million Aprox.1,5 million transactions in 2011 Forecast is 160- 165 mrd HUF for 2011 Increase of 25% despite the downturn Source: GKIeNET19
  20. 20. Romania – expectation for 2012 6% from the Romanian population is expected to buy online in 2012 1,2 million transactions 1,2 million parcels (incl. International as well)20
  21. 21. Trend of B2C e-commerce originated from Asia21
  22. 22. Budapest HUB – the regional access point The regional HUB offers: „point of entry” for all the customers outside of EU and from oversea (CN, US, etc.) Regional distribution service Customs clearance22
  23. 23. The International HUB located on Budapest airport23
  24. 24. Areas of cooperation Comprehensive distribution B2C parcel : Single operator – common operations for cross-border delivery into Hungary, Romania and other CEE countries Attractive delivery times COD possibilities Track and Trace Insurance up to EUR 400 / parcel or value of COD Returns management Personal service from competent sales personal24
  25. 25. What is e-commerce about ?25
  26. 26. Thank you for your attention ! email: sales.international@posta.hu26
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