e-Commerce driven Innovation in the Postal Operations, Budapest, 2012

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e-Commerce driven Innovation in the Postal Operations, Budapest, 2012

  1. 1. CROSSING BORDERS __________________________________ e-Commerce driven Innovation in the Postal Operation Levente Laszlo, Magyar Posta Budapest, June 12, 2012
  2. 2. 21st century and the future trendseCommerce is THE OPPORTUNITY forpostal operatorsWe need a COMON PLATFORMBriefly about Magyar Posta InternationalBusiness Unit
  3. 3. World is changing … very fast … too fast …
  4. 4. Then and Now
  5. 5. Then and Now
  6. 6. Global Postal Trends we all know
  7. 7. B2C Market is Postal Operators’ market
  8. 8. e-commerce is growing double digit globally What are we Postal Operators doing ?
  9. 9. The Postal Platform of the 21st century The Postal Platform of the 21st century is changing very fast ! Communication = driven by the Sender Delivery of goods = driven by the Recipient/Receiver This is the biggest opportunity for postal operators ever !
  10. 10. e-commerce stakeholders
  11. 11. European eCommerce market – factsEuropean eCommerce EU commission aims tomarket annual growth double eCommerce sales in Europe by 2015 13,4 % 6,8 % 3,4 %
  12. 12. There are several possibilities for integration
  13. 13. eCommerce–Platform = the Opportunity 22,8 million of SMEs in EU Unique sector where unemployment can be reduced Postal Operators are the „most important link” eCommerce SME Platform
  14. 14. Platform = standardization for the membersBeside of differentpricing, labels, deliveryprocedures we shouldusing comun technologyinstead of „bilateralagreements”.Let’s start with the labels !
  15. 15. Hungary - on the EU online landscapeOnline shopping (goods and services) in the last 12 month Online shopping delivered by postal operators in the last 12 month
  16. 16. Hungary – expectation for 2012 online spend On-line spend has reached by the end of 2012, EUR 550 million Aprox.1,5 million transactions in 2010 Increase of 25% during the downturnSource: GKIeNET
  17. 17. No. 1. strategic program = eCommerce Program Magyar Posta International on the way of its eCommerce Program 2008 2010 2011 2012 2013 Web-based e- shipper Signing EPG Entering on E-label solution Romania Magyar Posta FTP Multiple Database delivery management Mail order fulfillment EPG - ERS
  18. 18. Magyar Posta „all inclusive e-commerce” business model Distribution of unaddressed 1 items 4 COD 2 Distribution of addressed items Reverse Logistics 5 Management (ERS) 3 Distribution of parcel items 6 Reports .
  19. 19. International strategy - milestones 2005 - 2015 Regional postal operator „Earning the right to play „CROSSING BORDERS” Traditional on international market” international service 2010 - 2015 2005 - 2009 - 2004 • Multilevel strategic partnerships • improving distribution quality • new sales & distribution channels in CEE-region • outbound and inbound • joining REIMS-East standard postal products • tailor-made „commercial” • joining IPC-IDM product portfolio • UPU-conform product- portfolio • joining IPC-EPG • low cost CEE logistic • improvement of the network product portfolio • focusing extensively on the • joining Pay-for- customers’ needs (IT- Performance EMS support, GIS, web 2.0 support) • bilateral agreements & partnerships
  20. 20. Budapest HUB – the regional access pointThe regional HUB offers: „point of entry” for all the customers outside of EU and from oversea (CN, US, etc.) Regional distribution service Customs clearance
  21. 21. The International HUB located on Budapest airport

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