What can we do in a changing World? Brussels, 2011 (IPC SEF on Parcel)
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What can we do in a changing World? Brussels, 2011 (IPC SEF on Parcel)

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  • 1. CROSSING BORDERS __________________________________ What can we do in a changing world ? (Cooperation with non postal players and steps to develop platforms ) Levente Laszlo, Magyar Posta Brussels, 18-19 Oct. 20111
  • 2. Briefly about Magyar Posta and International Business Unit Briefly about the changing habits of our customers What we have learned – case study On the road to be better …. ?2
  • 3. Magyar Posta – Factsheet, 2010 International services Letter mail CEP items Financial – Financial Periodical Retail good items cash bank / items sales payments insurance Turnover 2010 (million HUF) 85, 311 7, 608 45, 989 8 ,995 12, 058 5 ,489 6, 4593
  • 4. International Business Unit - Factsheet 2010 Kimenı komplex és alap súly (kg) 2008 - 2010 Outbound letter items, 2010 800 000,00 718 096,15 700 000,00 585 321,99 Orig HU = 9,9 million pc. 600 000,00 567 727,84 500 000,00 633 680,64 Complex = 16,5 million pc. 400 000,00 300 000,00 200 000,00 331 690,70 100 000,00 241 570,47 0,00 2 008 2 009 2 010 Kimenı csomag és EMS küldemény (db) 2005-2010 Remailing Alap 200 000 180 000 160 000 Outbound CEP items, 2010 140 000 120 000 parcels = 58 528 pc 100 000 80 000 EMS = 22 768 pc 60 000 40 000 20 000 Complex = 103 516 pc (only 0 2 005 2 006 2 007 2 008 2 009 2 010 into Romania)4
  • 5. Budapest HUB – the regional access point The regional HUB offers: „point of entry” for all the customers outside of EU and from oversea (CN, US, etc.) Regional distribution service Customs clearance5
  • 6. Strategic location of Hungary on the EU Corridor-Net Corridor 4 Corridor 5 To Germany: To Ukraine • Dresden • Lviv • Nuremberg • Kiev To Northern Sea ports Towards Russia and Asia Corridor 7 River Danube: Corridor 7 From Southern Germany... ... to the Black Sea Corridor 5 To Adrian ports • Koper Corridor 4 • Rijeka • Ploce To Black Sea ports • Istanbul • Constanta Corridor 10 To Aegean Sea Ports6
  • 7. Hungary and CEE market size COUNTRY POPULATION An average of 60-75% of the population is living in urban Bulgaria 7’700’000 areas. Czech Republic 10’200’000 Hungary 10’000’000 Poland 38’200’000 Romania 23’700’000 Slovakia 5’400’000 Slovenia 1’990’000 TOTAL 95’190’000 source: Study from PriceWaterHouseCooper, 20087
  • 8. Changing world = Changing habitsDO YOU KNOWYOUR CUSTOMERSHABITS?8
  • 9. Internet – Factsheet, 2010 1.966.514.816 internet connections 14% increase 2010 vs. 2009 255 million homepages 21,4 million new homepages in 2010 2,9 billion email addresses 107 trillion sent email 294 billion email / day 600 million Facebook-members 250 million new members in 2010 30 billion Facebook datafiles 175 miliion Twitter-members9
  • 10. Internet users, 2010 (million pers.)10
  • 11. CEE - Internet penetration increase 2010 vs. 2009 (%)11
  • 12. CEE - Internet users increase 2009 – 2010 (%)12
  • 13. It seems that we have a problem … our competitors + electronic media = are knocking on our door ! Traditional letter mail is no longer sexy for the young generation Traditional parcel service is no longer sexy for our customers How to remain attractive ?13
  • 14. Business Model - Multilevel cooperation Activities Relationship VALUE PARTNERS PROPOSITION CUSTOMER Resources Sales Channel cost income Margin14
  • 15. Magyar Posta „all inclusive e-commerce” business model Distribution of unaddressed 1 items 4 COD 2 Distribution of addressed items Reverse Logistics 5 Management 3 Distribution of parcel items 6 Reports .15
  • 16. Business model - Case Study VALUE INFRASTRUCTURE TARGET GROUP PROPOSAL - Leaflet distrib. SERVICE RELATIONSHIP Posta Romana - DM distrib. KAM - Parcel distrib. DPD Romania - COD collection PARTNER Post Master CUSTOMER BONPRIX - reports RESOURCES SALES CHANNEL International FINANCIALS Income linked to Cost of the the offered COST-STRUCTURE subcontractors INCOME-FLOW services16
  • 17. Reverse Logistics Solution - Romania Posta Romana > 7,000 outlets Pick up and delivery to Magyar Posta HUB in Cluj Collection and transport to Budapest HUB17
  • 18. The operational process (parcels) Parcels are delivered from Poland for distribution (last mile) into Romania. All items are with COD and tracked E2E. Distance Magyar Posta Delivering End Seller operator Customer xml file Payment Report Comment: ->24-48 h preadvice / database-xml file ->Magyar Posta processing the xml-file ->Magyar Posta sends the output-file to the subcontractor with 24 h before shipment18
  • 19. Before (relabeling at MP’s Intl’ Office of Exchange) Customer Magyar Subcontractor Relabeling Posta FTP Shipment to the subcontractor19
  • 20. After (labeling at customer’s warehouse) New (outsourced) Next step – building Customer solution for offering platform using the direct labelling + existing digital shipment, but keeping technology the full control Receiver Subcontractor Magyar Posta FTP20
  • 21. Hungary – expectation for 2012 on-line spend On-line spend has reached by the end of 2010, EUR 450 million Aprox.1,5 million transactions in 2010 Forecast is 160- 165 mrdHUF for 2011 Increase of 25% dispate the downturn Source: GKIeNET21
  • 22. Romania – expectation for 2012 6% from the Romanian population is expected to buy online in 2012 1,2 million transactions 1,2 million parcels (incl. International as well)22 Page: 22
  • 23. Focus on platforms new markets + new customers clear strategy Value for money (profitability) quality + pricing new business models23
  • 24. Thank you for your attention !24