Targu Mures Business Days - presentation


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The best business to business event organized till now on Targu Mures. The developer of project was JCI Targu Mures the youngest JCI local organization from Romania.

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Targu Mures Business Days - presentation

  1. 1. T â rgu Mure ş Business Days The Story of a Success
  2. 2. Where have we started from… <ul><li>As a young organization, in the small town of T â rgu Mure ş , </li></ul><ul><li>JCI T â rgu Mure ş had set the goal to dinamize the business environment in T ârgu Mureş after seeing that: </li></ul><ul><ul><li>The business environment doesn’t have networking possibilities, </li></ul></ul><ul><ul><li>There aren’t any business events here, </li></ul></ul><ul><ul><li>The business people don’t have the possibility to interact and exchange ideas in an organized setting , and </li></ul></ul><ul><ul><li>There aren’t any organizations or professional groups which could represent the business environment’s interest </li></ul></ul>
  3. 3. And then, we began to… <ul><li>plan Business Networking Event s </li></ul><ul><ul><li>We planned the first event on November 18, 2009 and it was a big succes s </li></ul></ul><ul><ul><li>We applied what we have learned during the first, and we planned the second event, on December 9, 2009 </li></ul></ul><ul><ul><li>Because the market demand was continuously rising, we planned the third event, on January 27, 2010 </li></ul></ul>
  4. 4. Business Networking Event
  5. 5. We understood the importance of… <ul><li>Personal Development projects </li></ul><ul><ul><li>When you wish to create positive changes around you, you have to give importance to the development of necessary abilities – among your members (as organization), and among the people who can help you apply your ideas </li></ul></ul><ul><li>That’s how the project </li></ul><ul><li>The Development Nights (Serile de D ezvoltare) was born: </li></ul><ul><ul><li>A set of micro - trainings during a few hours , held by qualified trainers, successful entrepreneurs, Project Managers with large experience in project implementation </li></ul></ul>
  6. 6. The Development Nights
  7. 7. We exchanged knowledge… <ul><li>Since, when you wish for performance, it is vital to : </li></ul><ul><ul><li>Share your knowledge to the ones around you and </li></ul></ul><ul><ul><li>Be willing to receive feedback and advice from experts in certain fields </li></ul></ul><ul><li>We organized a platform for giving and receiving feedback on broad band: Know-How Fest </li></ul><ul><li>A place were business people from various areas meet in an environment organized for : </li></ul><ul><ul><li>Presenting their projects and getting feedback, advice and ideas from other business people from other areas of expertise </li></ul></ul>
  8. 8. Know-How Fest
  9. 9. And since we saw it works… <ul><li>we got courage and decided to realize an event on local scale ( even regional ) in which to combine all these events. Besides, we added new elements by bringing to T â rgu Mure ş some personalities who, by their personal example, can create an inspirational and motivational factor for business people in our region </li></ul>
  10. 10. T Â RGU MURE Ş BUSINESS DAYS <ul><li>And that’s how </li></ul>was born…
  11. 11. An unprecedented event … <ul><li>On an scale unseen in our small town </li></ul><ul><li>Which turned, from a regional event into a national (even international) one, by the media campaign and by the geographical diversity of the participants </li></ul><ul><li>Which produced an extraordinary impact on the business environment on the town and led to a significant growth of the image of JCI on a local, regional and national level </li></ul>
  12. 12. After weeks on making project… <ul><li>The concept of the greatest business event ever organized in î n T â rgu Mure ş was born: </li></ul><ul><ul><li>2 days of event with 32 renowned speaker from the business environment </li></ul></ul><ul><ul><li>4 conference sessions dedicated to entrepreneurship and creativity in business </li></ul></ul><ul><ul><li>12 workshops on very interesting topics and with immediate applicability, held by nationally, even internationally known trainers </li></ul></ul><ul><ul><li>A mini-exhibition with 20 companies exposing </li></ul></ul><ul><ul><li>2 VIP Networking sessions </li></ul></ul><ul><ul><li>A competition with the price being a trip – a weekend in Vienna for 2 </li></ul></ul><ul><ul><li>T ombola with over 400 prices, in total value of over 15,000 EUR </li></ul></ul>
  13. 13. The promotion campaign followed… <ul><li>over 50 articles and ads in the local and regional media papers (Zi de zi, Ziarul de Mures, Cuv â ntul Liber, Punctul, Nepujsag, 24-FUN, Zile ş i Nop ţ i, Ş apte Seri) </li></ul><ul><li>3 TV shows on Televiziunea T â rgu Mure ş (TTM News, Verde î n F a ţă , Plan A propiat) and at least another 5 video articles during the TTM news </li></ul><ul><li>1 TV show at Ş tii TV (Obiectiv Cotidian) </li></ul><ul><li>For 45 days, 2 spots of the events were broadcasted in prime-time at the local TV station Televiziunea T â rgu Mure ş </li></ul><ul><li>For 45 days , 6 radio spots per day in Romanian and Hungarian </li></ul><ul><li>3 radio shows on Radio T â rgu Mure ş (2 editions Business Plan, 1 edition P ă rerea T a) </li></ul><ul><li>1 TV show on Erdely TV and at least 2 video coverage </li></ul>
  14. 14. We had ingenious spots <ul><li>TV spot </li></ul><ul><li>Radio spot </li></ul>
  15. 15. JCI on TV
  16. 16. JCI on radio <ul><li>Business Plan – Radio Mure ş </li></ul><ul><li>P ă rerea ta – Radio Mure ş </li></ul>
  17. 17. JCI in the printed media
  18. 18. Partnership with CARIERE magazine <ul><li>Through the partnership with Cariere magazine, JCI T â rgu Mure ş hat publicity on national level in the most appreciated magazine of HR specialists and of the managers looking for a job </li></ul><ul><li>Based on this partnership, JCI T â rgu Mure ş could offer at the tombola at the T â rgu Mure ş Business Days , two subscriptions for a year for the prestigious magazine </li></ul>
  19. 19. Article in the online edition of CARIERE magazine, after the event
  20. 20. Printed newsletters
  21. 21. Website dedicated to the event www.businessdays.ro
  22. 22. Enviable online presence <ul><li>www.ghenea.ro </li></ul><ul><li>Hundreds of websites: </li></ul>www.bestjobs.ro www.neogen.ro www.finantare.ro www.managementulproiectelor.ro www.plandefaceri.ro www.meteo.ro www.tjobs.ro www.carriereonline.ro www.underclick.ro www.markinstinct.ro www.fpp.ro www.mures.ro www.zi-de-zi.ro www.ziaruldemures.ro www.tvmures.ro www.erdely.tv www.radiomures.ro www.comunicatedepresa.ro www.comunicatemedia.ro www.pmi.ro And many others…
  23. 23. Online newsletters
  24. 24. Google Adwords Campaign
  25. 25. SMS marketing campaign <ul><li>Together with Beam SMS we has a SMS marketing campaign, as follows: </li></ul><ul><ul><li>Information campaign by sending 10.000 SMS to data bases from Tjobs, Borg Design and the data bases of the JCI members </li></ul></ul><ul><ul><li>Offering a discount of 10% for those who sent a SMS to the number 1892 </li></ul></ul>
  26. 26. Objectives – main results of the SMS marketing campaign <ul><li>The growth of the participants number </li></ul><ul><ul><li>17 registered participants for the event due to the SMS campaigns </li></ul></ul><ul><ul><li>7.2% from all the participants, have been attracted by the SMS campaigns </li></ul></ul><ul><li>The growth of the awareness towards the event </li></ul><ul><ul><li>12 . 561 potentially interested people found out about this event through SMS </li></ul></ul><ul><ul><li>203 participants registered to the JCI contest through SMS </li></ul></ul><ul><ul><li>292 additional people have sent SMS to JCI for supporting the participants of the contest </li></ul></ul><ul><li>Making a viral effect around the event </li></ul><ul><li>Through the interactive contest it has been created a viral effect through which, at least 292 additional people, have been talking actively about the event </li></ul>
  27. 27. <ul><li>The growth of the JCI notoriety, by using a new and innovative promotion style </li></ul><ul><ul><li>By the surveys on site, the participants were very excited about the use of SMS and the majority </li></ul></ul><ul><ul><li>of the event planners that have been given interviews will use SMS for their events </li></ul></ul><ul><ul><li>By the survey made by JCI concerning the use of SMS for an event: </li></ul></ul><ul><ul><ul><li>29% of the participants considered the use of SMS – INTERESTING </li></ul></ul></ul><ul><ul><ul><li>5% of the participants considered the use of SMS – FUN </li></ul></ul></ul><ul><ul><ul><li>22% of the participants considered the use of SMS – USEFULL </li></ul></ul></ul><ul><ul><ul><li>2% of the participants considered the use of SMS – ANNOYING </li></ul></ul></ul><ul><ul><li>By the survey made by JCI concerning the use of SMS by the companies owned by the participants: </li></ul></ul><ul><ul><ul><li>34% of the participants answered – YES </li></ul></ul></ul><ul><ul><ul><li>8% of the participants are still undecided </li></ul></ul></ul><ul><ul><ul><li>19% of the participants answered – NO </li></ul></ul></ul>Objectives – secondary results of the SMS marketing campaign
  28. 28. Efficiency evaluation of the SMS marketing campaign <ul><li>Return on Investment (ROI) </li></ul><ul><ul><li>The ROI will be calculated based on the packages purchased by the ones who have registered through SMS, in comparison with the cost of the sent SMSs </li></ul></ul><ul><ul><li>The entire cost of the 13 . 499 sent SMSs is 593.96 EUR (13 . 499 * 0.044 EUR) </li></ul></ul><ul><ul><li>The 17 participants have reached sales, summing 1095.94 EUR ( (2 * 180RON + 15 * 306 RON) * 90%) ) </li></ul></ul><ul><ul><li>The ROI 184,51% </li></ul></ul><ul><ul><li>The ROI was positive, the investment in SMS had almost been doubled </li></ul></ul><ul><li>The Conversion Rate </li></ul><ul><ul><li>From 143 people who have answered through SMS, saying they are interested about the event, 17 registered for the event </li></ul></ul><ul><ul><li>The Conversion Rate was 11,9% </li></ul></ul><ul><ul><li>The Conversion Rate was extremely positive, being more than double compared to the average rate per industry </li></ul></ul>
  29. 29. Facebook Ads – 1 <ul><li>Targeting </li></ul><ul><ul><li>who live in Romania </li></ul></ul><ul><ul><li>between the ages of 20 and 64 inclusive </li></ul></ul><ul><ul><li>whose friends are already connected to </li></ul></ul><ul><ul><li>Târgu Mureş Business Days (Română) </li></ul></ul><ul><li>Overview: </li></ul><ul><ul><ul><li>46 clicks </li></ul></ul></ul><ul><ul><ul><li>127,482 Impressions </li></ul></ul></ul><ul><ul><ul><li>0.036% CTR </li></ul></ul></ul><ul><ul><ul><li>Quality score 8/10 </li></ul></ul></ul><ul><ul><ul><li>Overall rating: A- </li></ul></ul></ul>
  30. 30. Facebook Ads – 2 <ul><li>Targeting </li></ul><ul><ul><li>who live in Romania </li></ul></ul><ul><ul><li>age 18 and older </li></ul></ul><ul><ul><li>whose friends are already connected to </li></ul></ul><ul><ul><li>Târgu Mureş Business Days (Română) </li></ul></ul><ul><li>Overview: </li></ul><ul><ul><ul><li>114 clicks </li></ul></ul></ul><ul><ul><ul><li>219,724 Impressions </li></ul></ul></ul><ul><ul><ul><li>0.052% CTR </li></ul></ul></ul><ul><ul><ul><li>Quality score 9/10 </li></ul></ul></ul><ul><ul><ul><li>Overall rating: A </li></ul></ul></ul>
  31. 31. Groups on Facebook
  32. 32. Groups on Linked I n
  33. 33. Other Social Media sites
  34. 34. Another SMS promotion campaign <ul><li> - The Facebook generation and the Social Media represent a very good environment for sharing information in a very efficient way. That’s why we have conceived a campaign to prize the people who have recommended us to their friends on Facebook, L inked I n, O cto, T witter, N eogen </li></ul><ul><li> - The big prize was a 2 person weekend, round-trip plane ticket, to Vienna. The accommodation is in a 4**** hotel, in the downtown </li></ul>
  35. 35. The Mechanism of the Campaign
  36. 36. Attracting the volunteers <ul><li>We have planned this event in the middle of a financial crisis, and we live in a county with an unemployment rate of 10%. For that, we have given a chance to the people who could not afford to pay the event fee – they would pay with their time. In this way, from the ones that have chosen to participate in this way to the event, we have selected the ones who were skilled on marketing and sales . We have integrated them into our promotion teams, tele-sales and e-mail marketing. And we have placed the others on logistics and administration matters </li></ul><ul><li>We had 12 such participants </li></ul>
  37. 37. Outdoor promotion
  38. 38. Special invitations <ul><li>Prefect </li></ul><ul><li>Mayor </li></ul><ul><li>State institutions </li></ul><ul><li>Personalities of the city </li></ul><ul><li>Professors from the universities </li></ul><ul><li>The Airport Director </li></ul><ul><li>Directors from big corporations </li></ul>
  39. 39. Collaboration-Protocol <ul><li>Incentive programs for potential clients </li></ul><ul><li>Programs to reward </li></ul><ul><li>loyal clients </li></ul><ul><li>Programs to reward </li></ul><ul><li>employees </li></ul>
  40. 40. Tele-sales Campaign <ul><li>With a professional tele-sales team (from Newfield Consulting and SMRP ) we have organized a tele-sales campaign for 1.500 companies inside Mure ş county </li></ul>
  41. 41. E-mailing Campaign <ul><li>Following the Collaboration-Protocol between Newfield Consulting and Borg Design , we have organized an E - mail Marketing Campaign. It was target ed for more than 15.000 companies inside Mure ş county and nearby counties </li></ul>
  42. 42. A multitude of partners www.businessdays.ro/parteneri
  43. 43. Open Doors Day <ul><li>To follow the partnership between JCI T â rgu Mure ş and CCIMS , on March 10, 2010 took place the Open Doors Da y at the CCIMS headquarter. With this occasion, the JCI organization and JCI T â rgu Mure ş projects, were presented to the CCIMS members </li></ul><ul><li>*CCIMS = Chamber of Commerce and Industry Mure ş </li></ul>
  44. 44. The visit of Vice pre sident JCI Tugrul Akay i n Rom a nia <ul><li>Between March 22 – March 25, 2010, the Vice president JCI for Europe Tugrul Akay , was in Romania as the special guest at the T â rgu Mure ş Business Days event. There he awarded the JCI Rom a nia president and JCI T â rgu Mure ş president for planning such a big event </li></ul>
  45. 45. Press Conference <ul><li>Organi z ed in honor of the Vice pre sident JCI Tugrul Akay visit to T â rgu Mure ş, the Press Conference on March 23, 2010 had presented to the press from Mure ş , which are the opportunities that are being offered to the business people by an organization such as JCI </li></ul>
  46. 46. Romanian-Turkish Business Forum <ul><li>On March 23, 2010 CCIMS and JCI T â rgu Mure ş organized a Romanian-Turkish business forum, in honor of Vice president JCI Tugrul Akay’s visit to Romania </li></ul>
  47. 47. Promotion on site
  48. 48. Fundraising for Social Projects <ul><li>JCI T â rgu Mure ş involves itself in Social Projects as well. With the occasion of T â rgu Mure ş Business Days , we have planned a fundraising campaign too, for helping the young between age 16 and 18 from orphanages. </li></ul><ul><li>The funds will finalize as study scholarships which will assure them a chance, when they will get out of orphanage. </li></ul>
  49. 49. Promotional Materials <ul><li>In order to raise the necessary funds for the Social Projects, we have created a multitude of promotional materials, </li></ul><ul><li>with the JCI brand on them. We have gave those to participants, in exchange for donations </li></ul>
  50. 50. Helping the talented young people <ul><li>Within the T â rgu Mure ş Business Days , we have conducted several fundraising actions to help the talented young people inside our county </li></ul>
  51. 51. Prize Contest <ul><li>At T â rgu Mure ş Business Days , on March 24, 2010 the big prize for Social Media was drawn </li></ul><ul><li>The winner of the Vienna weekend was Buta Călin </li></ul>
  52. 52. Tombola with over 400 prizes <ul><li>With the help of its partners, </li></ul><ul><li>JCI T â rgu Mure ş had succeeded to </li></ul><ul><li>organize a tombola with over 400 </li></ul><ul><li>prizes consisting in: Nokia mobile </li></ul><ul><li>phones, B luetooth, business books, </li></ul><ul><li>software for Microsoft, BORG </li></ul><ul><li>licenses, ClickExpress licenses, </li></ul><ul><li>promotional materials from various </li></ul><ul><li>companies, MBT shoes, tonometer </li></ul><ul><li>and thermometer Zepter, </li></ul><ul><li>subscriptions for specialty </li></ul><ul><li>magazines and many others </li></ul>
  53. 53. The promotion of Filipe Carrera’s book launch <ul><li>At T â rgu Mure ş Business Days , the </li></ul><ul><li>collaboration between </li></ul><ul><li>Rentrop&Straton publishing and </li></ul><ul><li>JCI T â rgu Mure ş was announced. </li></ul><ul><li>The collaboration was made </li></ul><ul><li>regarding the printing of Filipe </li></ul><ul><li>Carrera’s book – Networking. </li></ul><ul><li>Professional Survival Guide. </li></ul><ul><li>How to have success using your </li></ul><ul><li>Network , the financial costs </li></ul><ul><li>being paid by both, JCI T â rgu </li></ul><ul><li>Mure ş and Rentrop&Straton </li></ul>
  54. 54. Banner-Up
  55. 55. Arrangement of the Media Corner <ul><li>To make it easier for our media partners to take interviews of the conference’s VIPs, in a calm and cozy frame, we arranged a Media Corner with the help of our partner, Dalin Furniture, at T â rgu Mure ş Business Days </li></ul>
  56. 56. Traditional food tasting <ul><li>Among our partners, we had a famous dairy company from our county, which is one of the first brands of BIO products in Romania, with quality certificate </li></ul>
  57. 57. LIVE transmission of the conferences <ul><li>As a result of a LIVE video streaming solution (offered by Caro Comp ) we were able to have transmission online for the all 4 conferences, both in March 24 and March 25 </li></ul>
  58. 58. Video streaming statistics <ul><li>March 24 </li></ul><ul><ul><li>The online viewers were in the beginning 15-20 , reaching 80 simultaneous connections during the speeches of Marius Ghenea and George But u noiu  </li></ul></ul><ul><li>March 25 </li></ul><ul><ul><li>Went beyond our estimations – after a slow traffic of 18-25 connections (in the beginning) from 11 o’clock until 14 o'clock (when the presentations were over) the total number of the online viewers exceeded 200 users, this in the given conditions of 30-40 simultaneous visualizations </li></ul></ul>
  59. 59. WHO and FROM WHERE watched the conferences LIVE <ul><li>We’ve had live online viewers from: USA, France, Belgium, Luxemburg, Germany, Holland, Moldova, Italia ş i Romania </li></ul><ul><li>Counties from Rom a nia, where we’ve had live online viewers are: Alba, Arad, Arge ş , Bac ă u, Bihor, Bistri ţ a N ă s ă ud, Boto ş ani, Bra ş ov, Bucure şti, Buz ă u, Cluj Napoca , Constan ţ a, D â mbovi ţ a, Dolj, Gala ţ i, Gorj, Ia ş i, Maramure ş , Mehedin ţ i, Mure ş, Neam ţ , Prahova, S ă laj, Sibiu, Suceava, Teleorman, Timi ş , Tulcea, V â lcea, Vaslui, Vrancea (32 counties from the 40 that Rom a n ia has) </li></ul>
  60. 60. Statistics of the “ LIVE ” page in Google Analytics for March 24 and 25
  61. 61. The recording of the Workshops
  62. 62. VIP Networking <ul><li>The business people had the opportunity to meet with the speakers of the event, during the two VIP Networking sessions </li></ul>
  63. 63. Questionnaires <ul><li>During the event’s two days the participants have received questionnaires with 20 questions from our partners </li></ul><ul><li>In order to encourage the participants to fill in the entire form, we have offered the ones who have filled in entirely, the possibility to win various prizes at the 2 drawings we had in each day </li></ul>
  64. 64. T â rgu Mure ş Business Days – in figures <ul><li>628 participants </li></ul><ul><li>4 conferences </li></ul><ul><li>32 speakers </li></ul><ul><li>20 companies with stands </li></ul><ul><li>12 workshops </li></ul><ul><li>2 VIP N etworking sessions </li></ul><ul><li>3 radio shows </li></ul><ul><li>3 TV shows </li></ul><ul><li>Exceptional media campaign </li></ul><ul><li>Site www.businessdays.ro </li></ul><ul><li>Presence on http:// www.jci.cc site </li></ul><ul><li>Honor special guest – Tugrul Akay, V ice president JCI for Europe </li></ul><ul><li>Tombola with over 400 prizes </li></ul><ul><li>Big prize – Weekend for 2 in Vienna </li></ul><ul><li>Over 50 partners and sponsors </li></ul><ul><li>SMS marketing Campaign with a ROI of over 180% </li></ul><ul><li>Google Adwords Campaign </li></ul><ul><li>Facebook Ads Campaign </li></ul><ul><li>Fundraising campaign for Social Projects </li></ul><ul><li>Outdoor campaign (2 meshes and adds on 2 gigantic LCD panels) </li></ul><ul><li>Media studio on site </li></ul><ul><li>Stand of our own </li></ul><ul><li>Banner-up and roll-up </li></ul><ul><li>Over 50 journalists </li></ul><ul><li>2 . 600 more people who have watched the event LIVE </li></ul><ul><li>Newsletter JCI Romania – especially for our event </li></ul>
  65. 65. Monthly Project Managers Meeting, at Nokia (Cluj Napoca) <ul><li>On March 26, 2010 (initiated by </li></ul><ul><li>JCI T â rgu Mure ş in partnership </li></ul><ul><li>with JCI Cluj Napoca, PMI and </li></ul><ul><li>Nokia) it was organized at Nokia, </li></ul><ul><li>the monthly Project Managers </li></ul><ul><li>meeting. </li></ul><ul><li>This has been the next natural </li></ul><ul><li>step of the biggest business </li></ul><ul><li>event organized ever in T â rgu </li></ul><ul><li>Mure ş ; as more as JCI is </li></ul><ul><li>structured on projects </li></ul>
  66. 66. THE EVENT… <ul><li>What followed </li></ul>