Prezentare Hermina Condei - Google Irlanda de la OBI Targu Mures

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  • 250 mil jan 2010 steve jobs
  • Sources: ComScore, Economy + Internet Trends Analyst Report (Mary Meeker, October 2009)
  • Internet is data intensive. Companies should learn data analysis, data mining.
  • Prezentare Hermina Condei - Google Irlanda de la OBI Targu Mures

    1. 1. Think Infinite
    2. 2. <ul><ul><li>10 Years Ago Libraries, morning paper </li></ul></ul>Information <ul><ul><li>Now </li></ul></ul><ul><ul><li>> 2 billion searches per day </li></ul></ul>
    3. 3. <ul><ul><li>10 years ago Fax, post, landlines </li></ul></ul><ul><ul><li>Now 100 billion non-spam emails & IM’s sent per day </li></ul></ul>Communication
    4. 4. Entertainment <ul><ul><li>10 years ago TV, VHS, walkmans </li></ul></ul><ul><ul><li>28% Europeans regularly watch online video; 250m iPods </li></ul></ul>Now
    5. 5. Commerce <ul><ul><li>10 years ago Local shops, catalogues </li></ul></ul><ul><ul><li>32% of EU-28 citizens shopped online in 2008 </li></ul></ul>Now
    6. 6. The way we shop is being transformed - ROPO 55% EU population have changed mind on what to buy after online research 73% European Internet users researched a product online prior to purchasing it offline in year to Apr 2010
    7. 7. Community <ul><ul><li>10 years ago Social clubs, penpals </li></ul></ul><ul><ul><li>Now 500 million active users on Facebook </li></ul></ul>
    8. 8. Then
    9. 9. Now
    10. 10. Explosion of content From the dawn of humanity to 2003, only 5 exabytes of data was recorded. Now, more than that is generated every 2 days . 35 hours of video are uploaded to YouTube every minute. Social networking now accounts for 1 out of every 6 minutes spent online .
    11. 11. And It’s just getting started
    12. 12. The Internet’s new dimensions mobile, social, personal, local
    13. 13. Search is personal
    14. 14. Local: Everything localized down to you
    15. 15. Implications for your business
    16. 16. Marketing is a sales channel
    17. 17. Most powerful ways to reach your audience <ul><li>Context </li></ul><ul><li>Target based on where your audience is Options: Keyword Contextual Targeting, Placement Targeting, Category Targeting </li></ul>+ Audience Target based on who your audience is Options: Demographic & Interests Targeting, Category Targeting, Remarketing, Similar Users
    18. 18. Data, not hype
    19. 19. What are they looking for? Source: Google Insight for Search&Google Keyword Tool asigurari 301.000 credit 296.000 rca 246.000 credite 110.000 asigurare 106.000 rca ieftin 90.500 asigurare casa 49.500 asigurare locuinta 40.500 imprumut 40.000 credite nevoi personale 40.000 Carduri 33.100 asigurari auto 27.100 carduri de credit 22.200 Related terms Local monthly searches
    20. 20. Discover. Analyze. Act. Source: Google AdPlanner&Google Analytics Google AdPlanner Google Analytics
    21. 21. … and ideas come from everywhere
    22. 22. Think Infinite Thank you

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