Branding People


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Published in: Business, Career

Branding People

  1. 1. 13 Ways to  Professionally  Brand Yourself Lasya M
  2. 2. Define Yourself 2 Lasya M
  3. 3. Define yourself • What I am? • What I can do? • What I need to do? • What I am supposed to do? 3 Lasya M
  4. 4. What value can I add to my future employer • Things I do well • Things I like to do • Things I can do all day and it doesn’t feel like “work” • Things I don’t mind going the “extra mile” for 4 Lasya M
  5. 5. What value can my employment bring me • A “foot-in-the-door” • A stepping stone for something greater • A great learning experience to broaden my skill set • A comfortable place to earn a living 5 Lasya M
  6. 6. What you need to do • Understand yourself • Realize your strengths and weaknesses • Map strengths with what you are supposed to be doing • Understand how others view you • Take opinions about you ( you may not like it though) • Review and grade yourself on the growth 6 Lasya M
  7. 7. Attitude 7 Lasya M
  8. 8. Attitude Stay Put Progressive Fear Conflict 8 Lasya M
  9. 9. What you need to do Open Mindset. • Seek Responsibility • Control Egos • Understand Yourself / People • Be optimistic yet cautious • 9 Lasya M
  10. 10. Identify Target Jobs 10 Lasya M
  11. 11. Identify target jobs • You are the architect of your own future • You decide what you need to be • You are what you do • You mould your life 11 Lasya M
  12. 12. Take a long, HARD look at yourself and be realistic • The first job is rarely the ideal job • Your qualification might not be a perfect fit • Break the “lack of experience” vicious circle • Do your due diligence 12 Lasya M
  13. 13. What you need to do • Learn about various opportunities. • Know what people do behind their designation tag to achieve it. • Know what made the “D person” learn, to get into your target job • Review and grade yourself on the growth 13 Lasya M
  14. 14. Marketing plan 14 Lasya M
  15. 15. Sketch your life • Its your life and YOU decide how to market the brand YOU • Understand where you stand and sketch your path • Stick to it Good - Bad - Ugly Your niche - The difference between success and failure 15 Lasya M
  16. 16. Create your own “marketing plan • Define your goals • Define your target audience • Efficiently communicate the value of your product • Become visible to your audience 16 Lasya M
  17. 17. What you need to do Understand yourself. • Improve and seek • Work on YOUR plan instead of copying others. • Review and grade yourself on the achievement • of your plan 17 Lasya M
  18. 18. Learn and Seek 18 Lasya M
  19. 19. Learn and Seek • Lifeis all about experiences • Experiences count – yours and theirs too • Everybody has an invaluable story to tell - get to know a few 19 Lasya M
  20. 20. What you need to do • Read Read and Read - From Harry potter to Harold Robbins • Listen to people - Its boring but valuable • Self Learn - Learn how to learn • Get a mentor - Learn from experienced individuals • Volunteer - Gain invaluable experience • Don’t be afraid of what you don’t know • Its okay to be unsure 20 Lasya M
  21. 21. Network 21 Lasya M
  22. 22. Networking • A lifelong relationship-building process that develops a wide range of interpersonal connections •Useful where the skills of the introvert are valued higher than those with extrovert soft skills. •Networks act as a kind of informal, highly customized, personal ‘knowledge business yellow pages’, providing a handy expert to fill in the brain-powered workers knowledge gap. 22 Lasya M
  23. 23. quot;More business decisions occur over lunch and dinner than at any other time, yet no MBA courses are given on the subject.quot; -Peter Drucker Know People - most importantly use resources appropriately 23 Lasya M
  24. 24. Making contacts work Very Precious Contacts with large networks can be very useful to launch your career in high gear Never burn Bridges! Even if some of your contacts do not possess an extensive network, they could be great mentors and advisors. 24 Lasya M
  25. 25. The Do’s and Don’ts of Networking DO’s Don’ts • Use your contacts. quot;So‐and‐ • Don't wait for someone to  so suggested I call you.” call you. • Ask for referrals to others  • Avoid sounding like a  who might give you advice.  telemarketer. This helps to develop your  • Don't let rejections stop you. network. • Don't ask for a job—it  • Learn to cold call. quot;I'm from  frightens people. X university and I  understand you graduated  from there.” 25 Lasya M
  26. 26. The Do’s and Don’ts of Networking DO’s Don’ts • Ask for three things:  • Avoid talking about  yourself too much. It’s not  1. Information  all about you, it’s about  2. Advice  the relationship. 3. Referrals • Use a low‐key approach and  • Never abuse the process. If  70% to 80% of those you  you  sincerely ask for  contact are likely to help. information, advice and  referrals, the conversation  • Develop electronic   is usually rewarding. networking skills. 26 Lasya M
  27. 27. The Do’s and Don’ts of Networking DO’s Don’ts • Perfect telephone skills.  • Try your best to talking in  Don’t take more than 10 to  person, but email and  15 minutes. Then follow  phone is better than  with a thank‐you letter. nothing. • Don't stop networking  when you get a job. The  job you have today may  disappear overnight. 27 Lasya M
  28. 28. Science Prjt 1997 2002 10th Grade 2004 12th Grade 2006 A course Use Appropriately 2007 Graduation Job ☺ 2009 2012 Next Job 28 Lasya M
  29. 29. What you need to do Keep your contact database. • Mail people at least once a year. • Don’t ignore your previous Hari Sadoo boss • Be passionate, and communicate that • passion, go the extra mile • Be genuine, be honest and never burn bridges • Be mature, reputation is much easier to loose than to gain 29 Lasya M
  30. 30. Elevator Pitch 30 Lasya M
  31. 31. Elevator Pitch • The Elevator Pitch is the key in order to get a message across in a clear, short and organized manner •The 2 minutes that you spend might change everything. 31 Lasya M
  32. 32. When to say • When you introduce yourself • When you’re speaking on the phone • When you leave a voice mail • On your outgoing message • On your website / blog • On your business card, email signature • On any marketing collateral 32 Lasya M
  33. 33. What to say • Who I am • What I do and what I want to do • Why I am so great, my experience • (Subtle) name’s dropping • End with a specific question 33 Lasya M
  34. 34. How you need to do Prepare lines mentally • Communicate Clearly • Show the passion and the drive via expressions • Make sure you have his contact for further • correspondence • Seek for a suggestion • Have a broad smile 34 Lasya M
  35. 35. Resumes 35 Lasya M
  36. 36. Résumé and Curriculum Vita • The résumé is a snap shot in time which is constrained by a page limit imposed by tradition • The CV is the academic equivalent to the resume with the major exception that the CV has no page limit 36 Lasya M
  37. 37. Difference between CV and a Resume Curriculum Vita Resume • Education • Objectives • Research Interests • Qualifications • Honors • Experience • Awards • Education • Experience • Technical Skills • Books • Business Skills • Publications • Achievements • Patents • Miscellaneous • Service • Associations 37 Lasya M
  38. 38. What you need to do • Create a metadata of your professional life so far. • Sex up resume’s according to the organisation • Update . . Update . . Update . . Every 3 months •Your Resumes •Your profiles everywhere 38 Lasya M
  39. 39. Public Speaking 39 Lasya M
  40. 40. Public Speaking • Definitely one of the hardest things for most •Every professional conference is looking for speakers with a story to tell. •The hardest step is simply putting together 20 slides that tell that story and submitting it. •Theory, products, and research are great, but when you have a story to tell, the world will beat a path to your door. 40 Lasya M
  41. 41. Opportunities • Local Civic Groups • Professional Conferences • Academic Conferences • College Seminars • Communities of Interest • Toast Masters • Chapter Meetings 41 Lasya M
  42. 42. What you need to do • Practice, Practice, Practice. There is no substitute for this. • Give presentations with passion and to improve yourself and not merely to showcase. • Every professional speaker spends an enormous amount of time working out the session and it never comes in naturally. “It takes me three weeks to put together a good impromptu speech.quot; - Mark Twain. 42 Lasya M
  43. 43. Publications 43 Lasya M
  44. 44. Publications •Every industry has a trade journal or a magazine. •We have a magazine for just about every genre of technology. •Each month, these magazines produce mounds of information contributed by people just like you. •Not to mention the growing number of online magazines where folks are begging for contributed content. 44 Lasya M
  45. 45. Opportunities • Newsletters • Magazines • Journals • Book Reviews or Editing • Monthly Columns • Academic Journals / University Journals • Online Magazines / Journals 45 Lasya M
  46. 46. What you need to do • The key is to generate an inventory of publishable material that you can use. • Use, reuse and reuse • Never put all of your eggs in one basket. A balanced portfolio would ensure that you focus on the many different levels as well as different categories. • Professional articles are great but academic ones are just as important. 46 Lasya M
  47. 47. Trademarks 47 Lasya M
  48. 48. The Real You The choice of the trademark over the conventional term branding is by design. The new world of business is built around ambiguity, collaboration, networks, distributed leadership, loosely coupled processes, and a dispersed workforce. The trademark is a physical representation of who you are as opposed to the concepts of branding which are more metaphysical. Information workers are more receptive to the hard elements of a trademark versus the emotional elements of a brand which has roots in sales and marketing. 48 Lasya M
  49. 49. What you need to do Volunteer Efforts Degrees and Education Classes Roles and Responsibilities Patents and Trademarks Past Positions Professional Affiliations Programs and Projects Consulting Industry Awards and Designated Honors Certifications The You, The Your way, The Your style 49 Lasya M
  50. 50. Social Networks 50 Lasya M
  51. 51. Social Networks •Use your social network effectively •Sources like Linkedin, Orkut, and Facebook may prove to be invaluable • They provide the ability to create, manage and maintain your online identity 51 Lasya M
  52. 52. What you need to do • Maintain a semi formal / smart profile. • Do keep your professional part of your profile updated. • Showcase your hobbies/ interests in your albums • Keep meeting new people. • Participate in professional communities • Lookout for people from your dream organization • Browse profiles • Keep a smart and an attractive display picture 52 Lasya M
  53. 53. Professional Weblog 53 Lasya M
  54. 54. Professional Weblog Weblogs or blogs have become so ubiquitous that its synonymous for a “personal web site”. Blogs offer the ability for the non-programmer to communicate on a regular basis. Today, with the ability to publish content and allow readers to become content providers It proves to an invaluable resource to showcase 54 Lasya M
  55. 55. What you need to do • Showcase your ability in a subtle manner. • Put in pictures / or mention every single achievement. • Publish your presentations and give in links to even the presentations presented in class • Showcase your hobbies and interests and write something which the rest don’t know about. • Keep it tweaked and updated 55 Lasya M
  56. 56. Survey from the trenches 56 Lasya M
  57. 57. Factors for Success Effective Planning Taking Risks Luck and Timing Intellect Networking Leadership Drive and Passion 0 5 10 15 20 25 30 35 57 Lasya M
  58. 58. Factors inhibiting success Dishonestly Taking Focus Lack of Passion Greed and Ego Procrastination Poor Communication Fear of Risk Lack of Belief in Self 0 5 10 15 20 25 30 58 Lasya M
  59. 59. Know what  you really  want. Have  Know how to  realistic  get it expectations Differentiate  Get people  yourself to help you 59 Lasya M
  60. 60. Thank You Lasya M