Moving FromTraditional to                 Chua Junjie (NTU)Social Media     Chia Yew Boon (NTU)Platforms
Paradigm Shift• To date, social media is often used as an  extension of traditional practice• Turn it on its head and ask ...
What’s New?1. Increase visibility of the presenters byAggregate, Enrich and   giving them more ownership about their   con...
IATUL ConferenceTraditional                   Social Media Website                     Conference Site
Comparison                  Traditional Website            Social Media                                               Enha...
Tools Used
Tools UsedTools Used
Outcome 1Increase visibility of the presenters by giving them more ownership about             their content
Increase visibility of the presenters  Image to represent Institution/university
Author’s photoand affiliationsDelegates could givefeedback topresentersbefore, during andafter the conference
Google Map
Outcome 2Fostering greater communication and interaction
Fostering greater communication         and interaction  Harsh tags assigned foreach paper e.g.Tweet to #p232       OR  #i...
Fostering greater communication         and interaction      Live broadcast of keynote      sessions using Livestream
Fostering greater communication and             interaction User Engagement -Enhancing information      sharing
Fostering greater communication          and interaction                                                 Visual Display - ...
Fostering greater communication         and interaction  Outreach to people who are not participants at the conference
Outcome 3Rich collection of materials   jointly produced by thecommittee and participants
Google reader used to archive the tweets      gathered Tweets were embeddedinto each abstract on the     IATUL 2012 blog
Rich collection of materials coproduced by      the committee and participants
QuestionWhat are key takeaway points for our          project members?
Key Takeaway PointsSkills used in this project are actuallyextensions of our library traditional roles andcapabilities suc...
Key Takeaway PointsSocial media tools - not just an extension ofour traditional practice – think of newservices we can off...
Key Takeaway PointsSocial media tools help widen outreach e.g.content dissemination and sharing - beyondthe physical const...
The End
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Fp2 final ntu-chua

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Moving from traditional to social media

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  • Test test
  • Data Curation and Archival – now we can not only do data curation and archival for resources in the Library but also extend to the documentation of library events e.g. library exhibitions, talksPromotion and outreach – tapping on social media tools allow us to reach an wider audience and to penetrate different group of people
  • Fp2 final ntu-chua

    1. 1. Moving FromTraditional to Chua Junjie (NTU)Social Media Chia Yew Boon (NTU)Platforms
    2. 2. Paradigm Shift• To date, social media is often used as an extension of traditional practice• Turn it on its head and ask what new services can be offered and select suitable social media tools to deliver the service
    3. 3. What’s New?1. Increase visibility of the presenters byAggregate, Enrich and giving them more ownership about their contentDistribute Conference2. Fostering greater communication and interaction Content using3. Rich collection of materials jointly Participatory Design produced by the committee and participants
    4. 4. IATUL ConferenceTraditional Social Media Website Conference Site
    5. 5. Comparison Traditional Website Social Media Enhanced WebsiteCommunication Broadcast Community Building Tool Type Static On-going Changes and AdditionsContent Type & More Text-Based More Multimedia Elements e.g. Presentation Twitterfountain Moderated/Edited; More Dynamic and Spontaneous; Formal and Official More Informal Tone Content Organising Committee Organising Committee, Contributors Conference Speakers and Participants
    6. 6. Tools Used
    7. 7. Tools UsedTools Used
    8. 8. Outcome 1Increase visibility of the presenters by giving them more ownership about their content
    9. 9. Increase visibility of the presenters Image to represent Institution/university
    10. 10. Author’s photoand affiliationsDelegates could givefeedback topresentersbefore, during andafter the conference
    11. 11. Google Map
    12. 12. Outcome 2Fostering greater communication and interaction
    13. 13. Fostering greater communication and interaction Harsh tags assigned foreach paper e.g.Tweet to #p232 OR #iatul2012 or @iatul2012
    14. 14. Fostering greater communication and interaction Live broadcast of keynote sessions using Livestream
    15. 15. Fostering greater communication and interaction User Engagement -Enhancing information sharing
    16. 16. Fostering greater communication and interaction Visual Display - tweets and Flickr- images – using TwitterfountainParticipants contribute to the slideshow by tweeting to #iatul2012 and/or contributingtheir photos via twitter account or flickr account
    17. 17. Fostering greater communication and interaction Outreach to people who are not participants at the conference
    18. 18. Outcome 3Rich collection of materials jointly produced by thecommittee and participants
    19. 19. Google reader used to archive the tweets gathered Tweets were embeddedinto each abstract on the IATUL 2012 blog
    20. 20. Rich collection of materials coproduced by the committee and participants
    21. 21. QuestionWhat are key takeaway points for our project members?
    22. 22. Key Takeaway PointsSkills used in this project are actuallyextensions of our library traditional roles andcapabilities such as Archiving andPromotion and Outreach
    23. 23. Key Takeaway PointsSocial media tools - not just an extension ofour traditional practice – think of newservices we can offerSocial media tools allow end users to havemore chances to take ownership andcontribute content (e.g. photos)
    24. 24. Key Takeaway PointsSocial media tools help widen outreach e.g.content dissemination and sharing - beyondthe physical constraints of a conferenceTraditional conference website and socialmedia enhanced conference websitecomplement one another
    25. 25. The End

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