Top 10 Tips to Raise your Direct Mail Response Rates


Published on

Raise your direct mail response rates with these ten tips. First you want to get your direct mail in to the house and not in the trash can. Next you need to get the recipients to respond and take action. Check out our tips to get a better response.

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Top 10 Tips to Raise your Direct Mail Response Rates

  1. 1. Upping your Direct Mail Response Rates 10 Tips to make your Direct Mail Campaigns have better Response Rates
  2. 2. Integrate with other Marketing Don’t rely completely on Direct Mail! Integrate with sales, new products, online advertising, radio, TV, etc. Your branding should match on all your collateral including your website, letterhead, brochures, and business cards. 1
  3. 3. Testing is your Friend Before you start a full- scale campaign, test the waters. Several different small mailings will help you get a feel for what works best. Make adjustments to your graphics, message, and approach after testing results are in. 2
  4. 4. Make your Purpose Clear Don’t try to accomplish too many things. Recipients should know immediately the purpose of your mailer. Don’t cause confusion with too many offers or promotions. 3
  5. 5. Try, Try, Again Don’t rely on one mailing. Series of mailers are shown to be more effective. Make your branding known! 4
  6. 6. Stand out from the Crowd Give your direct mailer an unusual look, shape, size, or contents in order to make it different and original. Automotive companies can print mailers shaped like cars. Restaurant mailers can be in the shape of a pizza or other food item. 5
  7. 7. Personalize It! Use variable imaging to personalize your direct mail. Better responses come from mailers with a name not “resident.” A personalized coffee cup for a bakery business is a great example of variable imaging and personalization. 6
  8. 8. Tell them Where you Are The more contact information you provide the better. Include email, website, phone number, and physical address. Don’t give them a chance to not be able to contact you. 7
  9. 9. Common Elements For series of mailers make sure there is a common element on all of them. Brand your Business! Make your company identifiable with branding and common elements. 8
  10. 10. Monitor and Track It is not mail it and forget it! Always verify data and monitor and track all responses. Know your return on investment! Follow up and carefully monitor and track your results. 9
  11. 11. Include a Call to Action Tell them what you want them to do! Make it clear what the recipient’s next step should be. Telling them to take action is a powerful motivator. I0
  12. 12. 4265 W. Sunset Road Las Vegas, Nevada 89118 Phone: 702.617.9000 Fax: 702. 914.6236 All your Direct Mailing needs under one Roof