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Benefits of
Direct Mail
Marketing
LasVegasColor.com
DirectMailingCenter.com
702.617.9000
1 Precision Targeting
LasVegasColor.com DirectMailingCenter.com
Target specific consumers, like families with children, pe...
2 Extremely Measurable
LasVegasColor.com DirectMailingCenter.com
It’s easy to measure the metrics of direct mail campaigns...
3 Extraordinary Flexibility
LasVegasColor.com DirectMailingCenter.com
You can target a variety of different
areas and demo...
4 Easily Personalized
LasVegasColor.com DirectMailingCenter.com
With variable printing, you can change the names, colors,
...
5 Discounted Postage Rates
LasVegasColor.com DirectMailingCenter.com
Bulk mailing services
usually have a greatly
discount...
6 Cost Effective
LasVegasColor.com DirectMailingCenter.com
Direct mail provides an incredible return on investment
when th...
7 Many Choices & Types
LasVegasColor.com DirectMailingCenter.com
You can send postcards, flyers, letters, brochures, or
ot...
8 Reach Customers at Home
LasVegasColor.com DirectMailingCenter.com
Recipients don’t have to do anything more than get the...
9 It’s Tangible
LasVegasColor.com DirectMailingCenter.com
Mail is a tangible material that
people can hold and touch. Unli...
10 Easy to Plan and Manage
LasVegasColor.com DirectMailingCenter.com
Small businesses can easily
plan and manage a direct
...
LasVegasColor.com 702.617.9000
DirectMailingCenter.com
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10 Direct Mail Marketing Benefits just for You

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Don't even think that direct mail marketing is not right for you and your business. These 10 direct mail marketing benefits will show you why it is still a formidable sales and marketing strategy for small, medium, and large businesses.

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Transcript of "10 Direct Mail Marketing Benefits just for You"

  1. 1. Benefits of Direct Mail Marketing LasVegasColor.com DirectMailingCenter.com 702.617.9000
  2. 2. 1 Precision Targeting LasVegasColor.com DirectMailingCenter.com Target specific consumers, like families with children, pet owners, or entire zip codes. You’ll reach higher value recipients that are more likely to convert to new business.
  3. 3. 2 Extremely Measurable LasVegasColor.com DirectMailingCenter.com It’s easy to measure the metrics of direct mail campaigns. You can quickly determine the return on investment and evaluate what changes (if any) are needed.
  4. 4. 3 Extraordinary Flexibility LasVegasColor.com DirectMailingCenter.com You can target a variety of different areas and demographics: • Zip codes • Neighborhoods • Homeowners • Age • Income levels • Marital status • …and many more
  5. 5. 4 Easily Personalized LasVegasColor.com DirectMailingCenter.com With variable printing, you can change the names, colors, and even images that each piece contains so that it is customized for each individual household or consumer.
  6. 6. 5 Discounted Postage Rates LasVegasColor.com DirectMailingCenter.com Bulk mailing services usually have a greatly discounted price, and you will pay a lower rate because you are sending out multiple items.
  7. 7. 6 Cost Effective LasVegasColor.com DirectMailingCenter.com Direct mail provides an incredible return on investment when the campaign is properly planned and executed.
  8. 8. 7 Many Choices & Types LasVegasColor.com DirectMailingCenter.com You can send postcards, flyers, letters, brochures, or other types of items.
  9. 9. 8 Reach Customers at Home LasVegasColor.com DirectMailingCenter.com Recipients don’t have to do anything more than get the mail from their mailbox. Home is where people spend their downtime. This means they are more apt to consider your offer.
  10. 10. 9 It’s Tangible LasVegasColor.com DirectMailingCenter.com Mail is a tangible material that people can hold and touch. Unlike electronic mail and ads, the recipient will hold your item in their hands. This makes them more likely to look at and read your mailer.
  11. 11. 10 Easy to Plan and Manage LasVegasColor.com DirectMailingCenter.com Small businesses can easily plan and manage a direct mail strategy. Extra staff and marketing experts may not be needed for a successful campaign.
  12. 12. LasVegasColor.com 702.617.9000 DirectMailingCenter.com
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