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Social media marketing - Gaythri Raman, LexisNexis
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Social media marketing - Gaythri Raman, LexisNexis

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  • 1. LAS Special Libraries Section’s 2nd Annual Networking EventSocial Media MarketingBy,Gaythri RamanAssociate Director, MarketingLexisNexis Southeast Asia
  • 2. Social Media – You Can’t Ignore It•200 million registered users (est) •100++ million members globally• 44% of members aged 39-54 •52% based outside of US• 1 billion tweets written per week •Approx 1 million new users every 12 days •3 billion videos viewed per day•800 million users log in at least once every 30 days •70% of youtube traffic comes from outside of•75% are non US the US•51% of brand followers will purchase that specific brand 2
  • 3. Today’s ChallengeThe ‘Social Customer’• Technology gives them a voice• They are influential• Amplified voices across the social web• Social customers are trusted among their peers as their influence grows 3
  • 4. Social Media – How can we make use of it?• Build brand awareness• Enhance customer service• Generate buzz, advocacy of word of mouth• Shift consumer perceptions• Uncover customer insights• Engender customer loyalty• Generate brand engagement• Influence key opinion formers• Generate leads or build prospect base• Stimulate dialogue or relationship with prospects• Encourage participation for social event• Manage brand reputation 4
  • 5. How do we do it? – some examples @LexisNexis Singapore @LexisNexis Malaysia @LexisNexisSG @LexisNexisMY• Online Hunt• Lexis App• Sign on problem?• Innovation ideas•Soft launchesAnd more… 5
  • 6. In a Nutshell Why Social Media? 6
  • 7. Social Media is a bit like word of mouth but it’s also….. Searchable Scalable Permanent Measurable GlobalLinkable 7
  • 8. Questions? Lets Connect! @gaythri Gaythri Raman 8