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Disney company

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  • 1. The company I will be choosing to focus on towards my week 6 paper is Walt Disney Company.There is plenty of information on their strategic planning. The company is appealing becauseit’s an ever growing company that started in a small office back in 1923. What is also appealingis that it’s just not about the theme parks and movies, there is much more to consider. Manycompanies have also tried to follow the “Disney’s strategic planning”. Another appealing fact isthat there are a lot of controversial issues underlying with the company and many of them areethical issues. Information available include the following: mission statements, financials,controversial issues, and articles from their former strategist

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